Financial wellness among Australian employees dropped to its lowest point in three years due to global economic uncertainty and stagnant wages, according to Gartner, Inc.

Gartner’s latest Global Talent Monitor survey data, collected between January and March 2025, highlighted that compensation is top of mind for Australian employees, featuring in the top three reasons employees either stay at or leave their company. The prospect of increased remuneration from changing employers reached 8.3% – the highest recorded in three years.

“Current financial instability is placing significant pressure on Australian employees, yet they’re caught in a ‘stay or go’ paralysis based on achieving anticipated compensation gains,” said Neal Woolrich, Director, Advisory in the Gartner HR practice. “This can create an unproductive and sometimes toxic environment, making it critical for organisations to focus on tackling potential workforce performance issues.”

According to the Gartner survey, the intent of Australian employees to stay with their current employer has dropped to the lowest point in three years, declining from 45.1% in 2Q22 to 32.9% in 1Q25. This is despite confidence in job availability remaining stagnant at 57.5%.

“When pay is constrained and organisations have limitations on what they can do to improve this, employees start focusing their attention on what else is going on in the workplace, such as the reputation of senior leadership, ethical culture and workplace integrity,” said Woolrich. “This has a major influence on their decision on whether to stay or start looking for a new job elsewhere.”

Employees Seeking Quality Leadership

Gartner’s survey found the reputation of senior leadership moved up four places to enter the top 10 reasons employees gave for leaving their organisation in 1Q25, highlighting the need for leaders to build trust and credibility within the workplace.

“A respected leader boosts morale and helps foster a culture of motivation and loyalty,” said Woolrich. “During a time of great uncertainty, organisations that focus on providing this to their workforce are more likely to create an environment that is fair, with engaged and higher performing employees.”

Woolrich added: “Many organisations are implementing or considering return-to-office mandates as a way to drive collaboration, productivity and a sense of connectedness. But what matters is not where work gets done, but how work gets done. The most critical ingredient is a collaborative team culture.”

In addition, job interest alignment entered the top 10 drivers of attraction for the first time in 12 months, as employees focus on roles that match their personal beliefs. This is also reflected in a greater focus placed on working for an organisation with ethical leadership and workplace integrity, with ethics jumping three places to rank 10th (see Table 1).

Top 10 Drivers of Employee Attraction and Attrition, Australia, 1Q25

Source: Gartner Global Talent Monitor Survey, 1Q25

Adobe has unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world’s largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs with Text to Pattern in Illustrator, instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro, quickly edit with supercharged Remove Background in Photoshop and streamline font selection with more than 1,500 new popular fonts like Helvetica and Gotham. New Firefly-powered generative AI capabilities across Photoshop, Premiere Pro, Adobe Express, Illustrator and InDesign provide creators with superpowers for quickly generating images, videos, graphics and patterns, animating still images and turning long video footage into social-size clips.

Adobe also announced the new Firefly app, which brings creative professionals an all-in-one home for AI-assisted content ideation, creation and production. Firefly incorporates Adobe’s commercially safe creative AI models — including the new ultra-realistic Firefly Image Model 4 and new Firefly Video Model – and now gives creators the choice to explore in different aesthetic styles with models from partners including Google and OpenAI. New Firefly Boards, now in public beta in the Firefly app, offers an AI-first workspace for moodboarding, rapid concept exploration and collaborative ideation. Firefly’s latest innovations empower creators to move from concept to delivery faster, with greater flexibility and precision.

“Adobe is laser focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility and, of course, amazing creative superpowers,” said Deepa Subramaniam, Vice President, Product Marketing, Creative Cloud at Adobe. “Today, we’re bringing creative professionals major advancements in app performance, highly requested productivity features and all-new AI features powered by Firefly to give creators everything they need to bring their creativity to the world.”

Empowering Creative Professionals with New Tools and Productivity Upgrades in Creative Cloud Apps

Creative professionals around the globe — from photographers to designers, illustrators, video editors and beyond — trust Adobe’s flagship Creative Cloud tools to tell their stories and do their best and most important work. Adobe is announcing powerful new AI innovations across Creative Cloud apps to empower creative pros with tools that deliver unprecedented speed, control and precision:

• Photoshop upgrades deliver a combination of greater speed, smarter suggestions and tools for working with precise details. They include Firefly-powered AI features like Composition Reference in Text to Image, which unlocks powerful creative controls for ideating by generating assets with the same structure and visual arrangement as a reference image; Select Details, which make it faster and more intuitive to select things like hair, facial features and clothing; Adjust Colors, which simplifies the process of adjusting color hue, saturation and lightness in images for seamless, instant color adjustments; and a reimagined Actions panel (beta), which delivers smarter workflow suggestions.

• Express upgrades deliver advanced video, animation and on-brand tools that empower creators to do more with their designs, illustrations and footage. These include Clip Maker to instantly convert long video footage into social-length clips; Dynamic Animation to animate still images with a single click; Enhance Speech to remove distracting background noise for polished, pro-quality sound; Generate Video using text and image prompts to generate custom, commercially safe b-roll or background footage; and Generate Similar to instantly generate a multitude of variations of a reference image. The new features help creative professionals work quickly across new mediums to extend the reach and impact of their content and make it easy for small business owners, teachers, marketers and others to elevate the quality and impact of their social, digital and in-real-life assets.

• Illustrator upgrades deliver new AI generation tools along with speedier performance. Firefly-powered Generative Shape Fill and Text to Pattern help designers jumpstart their design process and customise concepts in their own individual style. Menu access is now more responsive, so designers can start their projects more quickly and complete tasks faster than ever. Across the board, Illustrator’s most popular effects are now up to five times faster.

• InDesign upgrades deliver new Firefly-powered image generation along with productivity boosts like easily converting PDFs to InDesign documents. Generative Fill (beta) transforms vector graphics into artwork from simple text prompts. Math Expressions empower creators to place complex mathematical notations directly in layouts.

• Lightroom upgrades deliver new tools for editing and sharing photos on both desktop and in the mobile app. All-new Select Landscape in Lightroom and Lightroom Classic helps photographers automatically detect and create masks for common landscape elements like water, plants, sky and more. Additionally, Lightroom Mobile and Web are introducing new sharing capabilities. Upgrades to Quick Actions make it simple to retouch group photos with precision and control.

• Premiere Pro upgrades deliver tools for generating, editing and searching footage at lightning speed. Firefly-powered Generative Extend is now generally available and production ready with support for 4K and vertical video; Media Intelligence helps editors find relevant clips by searching terabytes of footage in seconds; and Caption Translation instantly localises captions in 27 languages.

• Adobe Fresco upgrades deliver a new “created without generative AI tag” which can be included in an image’s Content Credentials to protect the author’s rights and the capability to link exports directly to social media accounts.

In addition, Adobe added more than 1500 of the most popular fonts to Creative Cloud applications through the Adobe Fonts library, including Arial, Gotham, Helvetica and Times New Roman.

AI Agents in Creative Cloud Apps

Adobe believes AI agents will be powerful and productive tools for creative professionals similar to how generative AI assists them today. The company recently shared its vision for agentic AI and is working to bring creative professionals tools that can use natural language to access more than 1,000 one-click actions in Photoshop, help them learn new features and handle repetitive tasks with the creator in control and in the driver’s seat.

Photoshop’s new reimagined Actions panel (beta) offers smart suggestions to creators that can inspire them to try out various creative directions and help them choose a series of multi-step edits to undertake. The Actions panel enables them to enact these edits with a single click. It is the foundation of what will become Photoshop’s first creative AI agent.

Adobe has also laid the foundation for agentic professional video workflows in Premiere Pro with Media Intelligence, which understands the content clips, automatically recognising objects and the visual composition of shots in every frame. Adobe is also planning to bring agentic AI to Adobe Express, transforming it into a creative partner that helps users of all skill levels quickly and intuitively create standout visual content and bring ideas to life with ease.

Supporting the Creative Community

As it showcased its latest innovations, Adobe invited the creative community to participate in a new Creative Apprenticeship initiative, aimed at helping the next generation of creators establish themselves in their careers. Adobe has recruited hundreds of mentors and employers to the initiative, which provides participants with hands-on learning opportunities, mentorship and real-world experience.

Adobe also announced new protections for creators to help ensure they receive credit for their work and to protect it from misuse and misrepresentation. The launch of the Adobe Content Authenticity app, now in public beta, offers a free tool to let creators choose which information is attached to their work via Content Credentials. It includes verified identity (powered by Verified on LinkedIn and social media accounts. Creators can include a tag in their Content Credentials to state they don’t want generative AI models to train on their work.

Adobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators’ rights. For information on our approach to generative AI, visit: https://www.adobe.com/ai/overview/firefly/gen-ai-approach.html

As the nation’s cost-of-living crisis continues to bite, hipages Group has launched a new service to help Aussies save on their electricity and gas bills – ‘hipages energy’.

A first-of-its-kind service available to Aussies, hipages energy uses Australia’s Open Energy initiative to analyse your energy usage and automatically switch users to better deals at no cost.

A game changer for the more than 80 per cent of Australian households overpaying for electricity,

‘hipages energy’ guarantees a 20 per cent saving on your electricity bill within the first twelve months* – equivalent to over $250 a year for the average Aussie household.

To sign up and start saving, Aussies can simply enter their details, share their current energy plan, and hipages takes care of the rest, switching you to the right plan at the right time from a network of energy retailers.

According to hipages Group CEO Roby Sharon-Zipser, ‘hipages energy’ is an extremely useful tool for homeowners, renters and small business owners to battle the ongoing cost of living crisis.

“We know that all Australians have been hit hard with skyrocketing prices, and the cost of energy is causing particular strain. While the extension of the Federal Government’s Energy Bill Relief Fund will help, it’s unfortunately a temporary solution.”

“hipages energy is an evolution of our services that will provide lasting support for Australians. Instead of connecting Aussies with tradies only, we’re now connecting them with a better deal on their energy plan.”

“For business owners, it is a simple way to reduce overhead costs and the time and effort that goes into finding better deals on power for your workplace.”

“We hope that by expanding our offerings available to homeowners and business owners, we can make building and maintaining homes and businesses easier.”

Australian business owners can visit hipages to sign up and start saving today.

Synology has launched DiskStation DS925+ for professionals and businesses seeking high performance and reliable data management.

“The 4-bay Plus Series models inherited over one million installations and have always been among our most widely-adopted products.” said Jeffrey Huang, product manager of Synology. “Not only are they favoured by professionals, but also deployed in remote and branch environments as edge servers. For this reason, we’ve designed the DS925+ to deliver business-grade performance and reliability.”

Efficient and Scalable Storage in a Compact Form

The DS925+ is engineered to tackle demanding workloads. Equipped with dual 2.5GbE ports and two M.2 slots for creating all-flash storage pool or cache, the DS925+ delivers substantial performance gains with preconfigured settings compared to its predecessor—including 149% faster SMB downloads, 150% faster uploads, 131% faster reads, and 150% faster writes.

In addition to its performance, the new 4-bay model also provides high capacity and scalability. When paired with the new DX525 expansion unit, it supports up to 9 drive bays and offers up to 180 TB of raw capacity, allowing users to expand as needed, making it ideal for growing data demands.

The DS925+ is engineered as a full-featured system to deliver consistent performance and reliability with Synology hard drives. It follows a carefully curated drive compatibility framework, backed by over 7,000 hours of rigorous testing. To ensure optimal integration and long-term dependability, DSM on the DS925+ requires compatible hard drives for installation.

Versatile Features for Business Workloads

Powered by Synology’s DiskStation Manager (DSM), the DS925+ offers versatile features to meet diverse business data management needs.

• Synology Drive transforms the system into a private cloud, enabling cross-platform access and site-to-site syncing for distributed teams.

• Active Backup Suite provides comprehensive protection for Windows, Linux, and MacOS devices, virtual machines, and cloud accounts, with flexible off-site backup options.
• Surveillance Station delivers scalable video management and offers real-time intelligent analytics to safeguard physical assets.

DiskStation DS925+ Availability

The DS925+ and DX525 expansion unit will be available starting April 23rd, 2025, through Synology’s network of partners and resellers worldwide. For more information, please see the DS925+ and DX525 product pages.

97% of businesses in Australia are small businesses and a significant portion of these are made up of freelancers and sole traders, yet these types of businesses barely rate a mention in the ongoing political and economic conversation. 

Trends suggest sole trader and freelancer numbers are on the rise, and they are becoming a force to be reckoned with in the business and political landscape. According to the latest ABS data, there was a 2.4% increase in sole proprietors in 2023-24, bringing the total number up to 803,607 sole traders in total. 

Though these non-employing businesses don’t directly create jobs, they contribute a diverse range of goods and services to consumers, directly boost their local economies, create diversity in the market, and bolster innovation and entrepreneurialism. Small businesses, which include sole trader and freelance businesses, add an estimated half a trillion dollars to Australia’s economy, making up a third of its GDP in total.

As more companies enforce return-to-office policies, Australian workers are choosing to strike out on their own for a chance to be their own boss and enjoy freedom away from the traditional 9-5 work model.

Technology plays a role in this, with a range of tools arming professional workers with fully remote capabilities and leaving them with the power to choose more interesting and challenging work, more time to spend with their loved ones, and greater flexibility to apply their skills in a way that is fulfilling to them.

But the string of benefits often come with a slew of challenges which are made more difficult by the lack of specialised support for freelancers and sole traders alone. Despite their growing numbers, sole traders and freelancers are still being routinely left out while small businesses and corporations take centre stage. 

This is evident in the way sole traders are barely acknowledged when it comes to the raft of initiatives being rolled out to support SMEs and the way policymakers create legislation with larger entities in mind. Plenty of grants and programs exist to nurture the growth of SMEs, but few are specific to sole traders and freelancers.

At the same time this agile and independent workforce are facing increased scrutiny from the ATO thanks to the actions of a few bad actors. Sole traders don’t enjoy the same level of representation or advocacy that bigger business entities do, but they still have to navigate the same amount of administrative work and red tape to run their business. From onerous tax obligations and insurance requirements to invoicing and chasing payments, the bureaucratic burdens fall heavily on the shoulders of solo businesses. 

This heightened scrutiny comes with a side of ATO court action over unpaid debts as the organisation firmly sets its sights on everyone from pure sole traders to those with a side job or two looking to make ends meet due to cost of living pressures.

Compliance with rigorous accounting standards and managing cash flow is tough for businesses of any size, but it’s especially tough on sole traders who are forced to wear many different hats in the course of running their business. Once again technology has a role to play with apps like Sole existing to make life easier for sole traders. 

Though sole traders are traditionally averse to cloud-based accounting software due to the prohibitive cost and lack of time available to investigate better alternatives, platforms can offer peace of mind that all the complicated parts of running a business like keeping track of financials, invoicing, and ensuring quick payment becomes more manageable.

Sole traders and freelancers already have a tough job cut out for them in navigating a volatile economy that it can be all too easy to make a single miscalculation that could end up in a hefty fine or tax bill. Outside of more education, resources, and advocacy for freelancers and sole traders, digital tools like these should be made available to every sole trader whether they’re a seasoned operator or a brand new business. 

As more Australians turn to independent work, more needs to be done to create a network that recognises and supports their unique challenges and contributions. With this there are plenty of opportunities for both business and government to take the lead. The good news is rising awareness of this cohort will take us closer to realising the untapped potential of freelancers and sole traders, sooner rather than later.

Contributed by By Johann Oberholzer, founder of Sole App

AMP Bank is rewarding Qantas Frequent Flyers and Qantas Business Rewards members with Qantas Points when they link their AMP Bank Everyday Account or Everyday Business Account. 

The appeal of rewards programs

Research from AMP shows that rewards programs have great appeal for Australians and small business owners when choosing a bank account.

John Arnott, Director Small Business and Personal Banking, AMP Bank said:

“Rewarding our AMP Bank customers is at the forefront of our business, and we are really excited to be partnering with the largest airline loyalty program in Australia to help us to do just that.

“We’re making it easier for everyday banking customers and small businesses to simply earn points on their balance in a transaction account, with no account fees or hidden charges.

“We’re excited to be offering small business owners points in a never-before seen way. A first that we’re proud to be taking to market.”

Customers will now be able to earn 1 Qantas Point for every $10 of their average monthly account balance, up to $5,000,000. For example, a $10,000 average balance earns 1,000 Qantas Points in that month. Plus, there are no account fees or spending requirements to earn Qantas Points. 

The Qantas Points are calculated and deposited monthly based on the average account balance of that month.

Qantas Points can be used in a variety of ways, including to book reward seats, request flight upgrades, hotel stays, entertainment and more.

Simon Rowlands, Executive Manager Financial Services, Qantas Loyalty said:

“Australians love earning Qantas Points and partnering with AMP Bank provides customers with even more opportunities to boost their points balance and make their everyday banking more rewarding.”

Double the Qantas Points

To celebrate, all customers will earn double points on their average monthly account balance until 31 July 2025 boosting their points balance and getting them closer to their next reward.

All customers who sign up to AMP Bank’s mobile app, can also access free membership to the Qantas Frequent Flyer and Qantas Business Rewards programs. To find out more information visit www.amp.com.au/campaigns/bank/earn-qantas-rewards

The hesitation to hit publish is one of the biggest roadblocks among business owners trying to grow their brand online. They know they need to show up, but they overthink every post—agonising over every word, questioning their authority, and fearing judgment.

Before they know it, they’ve wasted hours stuck in a cycle of indecision while others—often with far less experience—show up consistently and position themselves as the go-to expert.

This isn’t just frustrating; it’s a missed opportunity to attract dream clients and grow your business.

If you find yourself stuck in post paralysis, here’s how to move past it and start showing up with confidence:

1. Get Out of Your Own Way

Imposter syndrome whispers, Who do you think you are?—a thought that stops so many business owners from putting themselves out there.

A mindset shift that works? Detach from the post. Imagine you’re a social media manager responsible for someone else’s brand. Would you overthink it the same way? Probably not—you’d create, post, and move on.

The truth is, if you wouldn’t judge someone else for posting the same thing, why assume others will judge you?

Instead of overthinking, treat your content like an experiment. What resonates? What falls flat? The only way to know is to actually post and pay attention to the response. Turn it into a game.

2. See Social Media as a Flowing Stream

A lot of people hesitate to post because they fear their content will be scrutinised forever. But social media doesn’t work like that.

Think of your feed as a river—your post floats by, seen by the people online at that moment, and then it moves along. It’s not a post-it note stuck to your forehead for all eternity.

Consistency beats perfection every time. The sooner you let go of the pressure to make every post flawless, the easier it becomes to show up regularly.

3. Focus on Impact Over Perfection

What’s worse – posting something that’s not “perfect” or keeping your expertise hidden from people who need it? Your dream clients are out there looking for exactly what you offer. Every day you stay invisible is a day they can’t find you.

Or on the flip side:
✅ The right person sees your post and it resonates.
✅ They start following, engaging, and building trust with you.
✅ They become a client.

When you compare the two, one of those outcomes is far more important than the other.

4. Call Out Your Ideal Clients in Your Posts

The easiest way to get engagement from the right people? Make it clear who your content is for.

Instead of:
“Here’s why social media matters for business owners…”

Try:
“Coaches & consultants—struggling to turn content into clients? Here’s why your messaging isn’t landing.”

This does two things:
🔹 It grabs the attention of the right audience.
🔹 It filters out the people who aren’t a fit—so you’re not answering the wrong inquiries.

“Done is better than perfect.” Because the truth is, an imperfect post that actually goes live will always outperform the “perfect” one sitting in your drafts.

Your expertise is too valuable to keep hidden. The world needs what you have to share, and there are premium clients out there ready to work with you.

But they can’t find you if you’re stuck in content paralysis.

So next time you’re hesitating to hit ‘post’, remember: Every expert you admire started by simply sharing what they know. Your next dream client could be just one post away.

Because at the end of the day, how can you become a thought leader if nobody knows your thoughts?

Contributed by Kady O’Connell, Founder of Kady Creative and Booked Out Brand

Small and medium-sized business owners are facing a significant financial change that could impact cash flow and tax planning. From July 1, 2025, the Australian Government will no longer allow tax deductions for interest charges imposed by the Australian Taxation Office (ATO). For many SMEs already managing tight cash flow, this change could add to financial strain.

The new rule applies to interest charges such as the General Interest Charge (GIC) and Shortfall Interest Charge (SIC) that the ATO imposes on overdue tax debts. Previously, businesses could claim these as deductions, but from mid-2025, this will no longer be the case.

This shift comes at a time when many SMEs are already feeling financial strain, particularly as the ATO intensifies efforts to recover outstanding tax debts.

Siobhan Williams, Head of Mortgages at Pepper Money explains, “Many small business owners rely on tax deductions to manage their expenses effectively. The removal of this deduction means that SMEs need to be even more proactive in managing their tax liabilities and cash flow.”

Why tax deductions for interest charges matters for business owners

Losing the ability to deduct ATO interest charges means businesses could face higher tax bills and additional financial stress. With tax debts accumulating interest, business owners need to act now to review their financial strategies and explore options for managing liabilities before these changes take effect.

According to Williams, the change underscores the importance of having the right financial strategies in place. “Small business owners should review their tax obligations well in advance and explore financing options that can help them stay on top of payments and avoid accumulating interest charges.”

What Business Owners Can Do

If your business has outstanding ATO debt or is struggling with cash flow, Williams shares steps to consider:

1. Consult a Financial Professional – Speak with an accountant or financial advisor to understand the full impact of these changes and explore strategies for managing tax obligations.
2. Review Your Financial Position – Take stock of all outstanding debts, including ATO liabilities, and assess your current financial health.
3. Consider Alternative Financing Options – Business owners may have options such as refinancing, cash flow lending, or asset-based finance to restructure their debts and improve financial stability.
4. Act Before July 1, 2025 – With these changes coming soon, now is the time to explore solutions rather than waiting until tax bills become unmanageable.
5. Plan for the Future – Managing debt is not just about short-term relief; it’s about setting up a sustainable financial strategy that allows businesses to thrive in the long run.

The Bigger Picture

“This legislative change highlights the need for SMEs to take control of their financial planning. With tax deductions on ATO interest charges being phased out, businesses that rely on these deductions as part of their financial strategy need to adjust their approach,” says WIlliams.

One option that businesses might consider is seeking flexible funding solutions. “At Pepper Money, we understand that cash flow fluctuations are a reality for many SMEs. Alternative finance options can help business owners stay in control of their finances, ensuring they have access to funds when they need them most,” says Williams.

While the government’s goal is to encourage timely tax payments, the change presents a challenge for businesses already under pressure. “Preparation is key. Business owners should work closely with their accountants or financial advisers to develop strategies that keep them financially resilient,” Williams concludes.

More details can be found on the ATO website here.

Dining out remains an indispensable part of the Australian social life but consumers are becoming more strategic with their spending due to rising costs. Budget-conscious consumers are driving new dining preferences and this behaviour is creating opportunities for casual dining restaurants. Value-driven meals with healthy options that seamlessly integrate into a consumer’s modern, fast-paced lifestyle are taking priority.  

With tighter household budgets, consumers are limiting their premium dining experiences and prioritising casual and mid-range dining options. On average, an Australian diner eats out 38 times a year with 54% of consumers between the ages of 16 to 24 eating out at least once a week[1].

Takeaway and delivery continue to compete with dine-in experiences, as consumers prioritise convenience for fast, seamless and cost-efficient takeaway and delivery options, however, there’s a shift in the dynamics of delivery versus takeaway. Takeaway is resurging, particularly for the budget-conscious consumer avoiding high delivery fees. The average diner orders takeaways to pick up in person on average 32 times a year whereas delivery orders average 28 times a year.[2]

Observing the shift in consumer behaviour, Jun Lee, Executive Director of Gami, said, “For a restauranteur, budget-conscious dining is about understanding the market and making informed choices with menu options that reflect the consumer’s demand for authentic flavours and quality meals at good value prices.”

“With people watching their wallets and seeking convenient meals, Gami has positioned itself perfectly to meet evolving consumer preferences with our authentic, flavoursome Korean cuisine that makes Gami a modern Korean dining destination. Interesting menu options, exclusive offerings, experiential dining, easy and fast takeaway ordering, and the convenience and approachability of fast-casual dining are ideal for busy customers looking for quick service and high-quality, customisable meals,” he added.

Lee said that the increasing demand for Korean cuisine in Australia, fuelled by the global phenomenon of K-pop, Korean dramas, and the cultural wave known as Hallyu, has certainly helped Gami’s Korean Delights growth, which has seen an 18% increase year on year. “The continued rise of K-culture in Australia has created a wonderful platform for us to introduce our offering to mainstream markets. We aim to make quality Korean food accessible, convenient, and a favourite of every household.”

Providing consumers with a healthier, wider taste of Korea, Gami recently introduced a new menu comprising of healthy and balanced Korean-inspired dishes, including Seoul Tteokbokki, Beef Bulgogi Hotpot, Cupbab, Bibimbap, Gochujang Chicken, and Chicken Skewer Plate. Designed to align with modern dietary preferences while preserving authentic Korean flavours and traditions, these menu additions have resonated with health-conscious diners. Their popularity has driven a notable increase in sales and reinforced the brand’s reputation for culinary innovation.  

“This year will see Gami introducing even more Korean meals with exciting combinations of tastes, blending authentic flavours with modern appeal, along with pairing suggestions, set menu options and combo deal promotions,” said Lee. “For us, menu innovation is more than adding dishes, it’s about offering something consumers can’t find anywhere else. An example of this is our Korean Delights menu options, which offer street food appetisers similar to what you’d find in the markets in Korea.  These dishes have been extremely popular as an extension of our Korean Chicken offering, and we’ll continue to evolve menu options to surprise and delight our customers. Whether it’s our Korean Classics, new shared meals, or scrumptious desserts, every offering is designed to reflect our commitment to quality and authenticity.”

Beyond the menu, Gami is reimagining the dining experience through dynamic restaurant design. The brand is creating spaces that feel vibrant, welcoming, and modern while still honouring its Korean heritage. Consumers can expect immersive dining experiences, such as themed pop-up events, multi-sensory dining, and unique tasting menus. Gami’s loyalty program, which plays a key role in customer engagement, will also be enhanced with exclusive rewards for diners actively seeking value-driven offers.

“For Gami, 2025 is about delivering more – more flavour, more innovation, and more reasons for customers to keep coming back. From bold, locally sourced ingredients to creative new ways to personalise the dining experience, Gami is focused on pushing boundaries with staying true to its roots. With continued investment in loyal fans and a growing appetite among adventurous foodies, Gami is ready to serve up a year of exciting change,” said Jun.

Founded in 2006, Gami Chicken combines authentic Korean family recipes with the vibrant energy of Melbourne’s laneway culture. Over the past two decades, it has gained a loyal following across Australia, growing to 30 locations nationwide.

For more information visit www.innoveilgami.com.au