Small and medium-sized businesses (SMEs) are the backbone of Australia’s economy, employing millions of people and driving innovation across industries. Yet the environment they operate in has never been more complex. Rising costs, talent shortages, and shifting customer expectations are putting unprecedented pressure on SMEs to do more with less – to stay competitive, connected, and agile in a market that is constantly changing.

In this environment, technology is no longer a nice-to-have support function; it has become a strategic enabler. The challenge is no longer just about adopting the latest tools, but rethinking how they are applied to drive growth, efficiency, and resilience. For many SMEs, display technology is emerging as a critical part of this equation — helping teams collaborate effectively, streamline operations, and adapt to the future.

Rethinking collaboration                                                                     

Collaboration sits at the core of many successful SMEs. Whether it’s a startup refining its business model or an established company expanding into new markets, these businesses often operate with leaner teams where employees wear multiple hats. In this context, collaboration isn’t just a process, it’s part of the culture. The ability for teams to share ideas, work together in real time, and engage customers effectively is essential to keeping momentum and driving growth.

Modern display technology is enabling this in ways that go beyond the traditional office setup. For example, interactive displays in meeting rooms can replace paper notes and disconnected laptops, allowing everyone, whether in the room or dialling in remotely, to collaborate on the same digital canvas in real time. In customer-facing settings, digital signage can double as both a marketing tool and a live information board, helping staff update promotions instantly or highlight stock availability without manual effort. For SMEs with lean teams, this kind of flexibility reduces repetitive tasks and gives employees more time to focus on core business needs.

Ensuring seamless integration

For SMEs, the true value of any technology lies in how well it fits into existing workflows. Budgets are tight, resources are limited, and there is little room for inefficiencies.

That’s why integration matters. For SMEs, seamless integration means technology that works with the systems they already rely on, from cloud platforms and video conferencing tools to point-of-sale systems and customer apps. When displays can slot easily into these workflows, teams avoid the downtime and training challengesthat can come with new tech. Centralised management and intuitive interfaces also allow SMEs to oversee multiple locations or hybrid teams without stretching limited resources, ensuring displays deliver value from day one.

Built to flex and scale

One of the greatest strengths of SMEs is their ability to adapt quickly, to pivot, seize opportunities, and grow at pace. But that agility must be matched by technology that can scale with them.

Flexible display solutions can support this by adapting to different spaces, use cases, and business needs. For example, the same interactive display used for team meetings can double as a training tool for onboarding new staff or be repurposed for client presentations without additional setup. In customer-facing settings, a single digital signage platform can scale from one location to many, with updates managed centrally rather than staff having to change content store by store. For SMEs that need to pivot quickly, this kind of flexibility reduces the risk of costly overhauls and ensures technology grows alongside the business.

Looking ahead: the role of displays in SME growth

As Australian SMEs continue to navigate uncertain economic conditions, technology will play a defining role in shaping their success. Displays are no longer passive tools; they are active enablers of collaboration, integration, and scalability.

For business leaders, the focus should be on adopting solutions that are intuitive, interoperable, and designed for growth. In doing so, SMEs can build more connected, resilient, and sustainable operations, setting themselves up not just to survive, but to thrive in a rapidly changing market.

Contributed by Neal Elliott, Head of Channel – Pro Display, Samsung Electronics Australia

New research from global small business platform, Xero, has revealed Australian entrepreneurs may be overlooking the significance of their achievements, with only 51% of small business owners reporting they’ve achieved a business milestone this year, and almost a third (32%) saying they haven’t reached one in more than three years.
The research report, which surveyed 500 Australian small business owners, found that 59% of owners recognise the importance of celebrating wins, but just 21% take the time to celebrate each of these moments, despite many reporting benefits including improved employee wellbeing (80%), performance (79%), morale (78%), and team happiness (67%) as a result.
Angad Soin, Managing Director ANZ and Global Chief Strategy Off icer at Xero said: “We know small business owners are often stretched for time, to the point that they’re not stopping to recognise their achievements. However, capitalising on those ‘made-it moments’ is not only enjoyable, it’s good for business.
“When our culture only acknowledges success via a global ranking, it tells founders their progress at home doesn’t count. A smarter approach is to champion the incremental wins, because that’s what builds the momentum and resilience needed for long-term success,” Soin said.

Supercharging business milestones to made-it moments

Among the most commonly cited business milestones, half – or less than – of Aussie entrepreneurs consider gaining repeat customers (50%), being able to pay themselves a salary (47%), and receiving positive customer reviews (41%) as moments worth acknowledging. Even fewer small businesses mark milestones like reaching profitability targets (35%), launching the business (31%), making the first sale (30%), and expanding into new regions or countries (16%).
There were a number of factors cited by business owners as having an impact on reaching their achievements, including macroeconomic pressures like inflation and rising interest rates (83%), as well as the particular product/service they’re selling (53%) and also their employees (46%). However, once businesses did experience a made-it moment, they reported feeling happier (67%), energised (71%) and said it helped improve business performance (72%) and productivity (70%).

Soin added: “For Australia to compete, we must get serious about fostering ambition. That starts by valuing the moments where a small business proves it’s building something that is not only scalable, but meaningful.”
This was the case for Sunshine Coast-based entrepreneur, The Laundry Lady, who described her ‘made-it moment’ as seeing her mobile laundry service featured in a national campaign. That moment aff irmed she wasn’t just washing clothes, but building a purpose-driven business that made life easier for both families and professionals alike.
While small business owners in Australia spent an average of AU$4,600 celebrating over the past 12 months, Xero also acknowledges the reservations of those who don’t see it as a good use of money or are concerned it may set an unsustainable precedent with employees.
For this reason, Xero has developed a suite of resources, alongside the findings, to help small business owners build a culture of celebration and recognition at little cost. Find out more at: https://www.xero.com/au/campaign/made-it-moments/ .

Logitech has unveiled the MX Master 4, the newest member of the MX Master series, designed to empower creative professionals, developers and business users. With immersive haptic feedback, advanced software and stronger connectivity, the MX Master 4 sets a new standard in control, precision and productivity even for the most demanding workflows.

Tolya Polyanker, General Manager of the MX Business at Logitech, said: “In today’s fast-paced and demanding world, advanced users need tools that help them redefine their workflows to deliver more in less time. We designed MX Master 4 to bring next level immersion and speed to our users thanks to the tactile haptic feedback and instant access to their favourite tools with the Actions Ring software overlay.”

Intuitive Interaction: Haptic Feedback

The MX Master 4 reimagines user control with customisable haptic feedback, delivering subtle vibrations for scrolling, navigation and selection. This tactile precision is ideal for tasks like video editing, design work and data analysis.

Actions Ring

Actions Ring, a digital overlay enabled by Logi Options+, offers app-specific shortcuts and customisable controls to place frequently used tools at your fingertips anywhere on your screen. With features such as assigning commands in Photoshop or automating functions in Excel, professionals can save up to 33% of their time and reduce repetitive mouse movements by 63%. 

Designed for uninterrupted workflows, the MX Master 4 features a high-performance chip and optimised antenna, delivering twice the connectivity strength of previous models. The new USB-C dongle ensures quick and dependable pairing across laptops, desktops and tablets, keeping users connected without delays. 

With enhanced stain-resistant materials and a durable design that is easy to maintain, MX Master 4 is built to handle the daily challenges of professional use while providing long-lasting performance. 

Built for Business

The MX Master 4 for Business makes life easier for both employees and IT teams. It’s easy to deploy across the whole company, and when employees are logged into Logi Tune, IT can monitor the mice remotely through the Logitech Sync management platform, no desk visits needed. For employees using Logi Bolt, it delivers a reliable connection, even in crowded office environments, so they can stay focused and get more done without tech hiccups.

Designed for Sustainability 
MX Master 4 is designed with thoughtful choices to reduce environmental impact, carefully selecting materials like a minimum of 48% certified post-consumer recycled plastic, a low-carbon aluminium thumbwheel and a battery featuring 100% recycled cobalt to minimise resource use and carbon emissions. There is paper packaging that is responsibly sourced from FSC™-certified materials, unpainted plastic parts and a design that is easy to disassemble to simplify recycling.

MX Master 4 Tech specs:

• MagSpeed Scroll Wheel: Scroll up to 1,000 lines per second so you can work faster. 
• 8,000 DPI Sensor: Provides smooth, accurate tracking on virtually any surface, including glass. 
• Quiet clicks: Provides a satisfying tactile feel with 90% less noise (compared to the MX Master 3), perfect for environments like open spaces and shared offices.
• USB-C Quick Charging: A 1-minute charge powers up to 3 hours of use, while a full charge lasts up to 70 days, ensuring you’re ready to work without interruptions (charging cable not included).

Multi-Device Pairing: Connect and switch between up to three devices—laptops, desktops, or tablets—without interruptions. Compatible across operating systems, users can switch using the Actions Ring or Easy-Switch buttons and even transfer files between devices with Logi Options+.

MX Master 4 Pricing and availability

MX Master 4 will be available in Graphite and Pale Grey globally and in Australia, while MX Master 4 for Mac will be available in White Silver. Priced at $199.95 AUD, each purchase includes a one-month complimentary membership to Adobe Creative Cloud with apps such as: Photoshop, Lightroom and Premiere Pro. MX Master 4 for Business will be available in Graphite on logitech.com or through authorised resellers at $199.95 AUD.