An Australian auction company, Lloyds Auctions is carrying the baton for the private sector, by supplying over 400,000 highly sensitive bulk cheap Rapid Antigen Tests to Australian businesses as one of the Nation’s cheapest tests available for only $8 each.

“Aussie businesses have been left with only breadcrumbs to survive on during this pandemic, so we are choosing to help support struggling businesses by providing bulk quantities of Rapid Antigen Tests for only $8 each with no limits.” said Mr. Lee Hames, Chief Operations Officer for Lloyds Auctions.

“As Josh Frydenberg commented today, it is time for the private sector to take the baton and continue to run hard,” stated Mr. Hames.

The 400,000 tests available are known as Cellife, one of the highest quality RAT tests on the market and available for distribution now.

“It should be recognised that not only have individuals been struggling to get these tests but both small and large Australian businesses, these are the people keeping our economy going and they are struggling to continue trading without having these Rapid Antigen Tests on hand.” said Mr. Hames.

“For this reason, we want to guarantee a supply to as many Australian businesses as possible allowing them to specify the quantity they need,” continued Mr. Hames.

Lloyds Auctions are known for their contribution towards the community where back in March 2020 at the start of the pandemic, they were fortunate to receive thousands of bottles of sanitiser when Australia had next to nothing available. The team came together to give these sanitisers away to the community and have come into a similar circumstance yet again with these Rapid Antigen Tests.

“Like many Australian businesses struggling to trade during the pandemic we actually put a call out to our Lloyds family desperately asking for goods to sell on our site and someone replied saying they had hundreds of thousands of Rapid Antigen Tests for sale,” said Mr. Hames.

“Again, our team purchased tens of thousands of those which we gave away for free to individuals in need,” he continued.

“The response so far has been overwhelming both physically and emotionally for our team who are passionate about helping people who are really struggling to find or afford these tests, but it is very rewarding, and people are extremely grateful,” continued Mr. Hames.

People can head to the Lloyds Auctions website at www.lloydsauctions.com.au to purchase the Rapid Antigen Tests or contact family@lloydsauctions.com.au or call 1800 456 588 for a custom quantity of Rapid Antigen Tests for delivery until supply runs out.

In its most significant new product launch for some time, D-Link has kicked off 2022 by unveiling its all-new R15 EAGLE PRO AI AX1500 Smart Router, M15-2PK and M15-3PK EAGLE PRO AI AX1500 Mesh Systems and E15 AX1500 Mesh Range Extender. The powerful new EAGLE PRO AI series combines the latest Wi-Fi 6 technology with artificial intelligence (AI) to offer incredible Wi-Fi coverage and speed – delivering a continuously optimising and improving network, ideal for home users and small offices.

D-Link A/NZ MD, Graeme Reardon said, “The EAGLE PRO AI Series is particularly significant as it is the first series to offer a complete range of products that not only integrate the latest in Wi-Fi 6 technology with artificial intelligence to offer incredible Wi-Fi coverage and speed, but have been specifically designed to do so together, from the ground up. This means users get the most seamless, powerful, efficient and easy to use Wi-Fi experience possible.”

The R15 EAGLE PRO AI AX1500 Smart Router offers dual-band wireless speeds of up to 1,500 Mbps, delivering blazing-fast Wi-Fi with increased range and reliability and Wi-Fi coverage of up to 230 square metres. This allows Wi-Fi to be experienced like never before and offers a perfect solution for those who require stable Wi-Fi with minimal interference. 

Bringing Wi-Fi 6 technology and AI into one place, the R15 offers 1024 QAM, MU-MIMO and OFDMA to boost speed, range, and network efficiency. The built-in AI Wi-Fi Optimiser continuously scans for the Wi-Fi channels with the least interference to always offer the best connection.

At the same time, the AI Traffic Optimiser prioritises the most critical Internet usage for optimal online experience and stability. AI Parental Control offers users flexibility and control over children’s online activities ensuring their safety is always prioritised. 

The new router is easy to set up and manage and you can even create an extended mesh Wi-Fi with the E15 EAGLE PRO AI Mesh Extender or the M15-2PK and M15-3PK Mesh Systems. It also features the AI Mesh Optimiser, which strengthens the connection between mesh nodes with unique AI beamforming technology, to deliver seamless and reliable Wi-Fi. 

Managing your Wi-Fi has never been easier with the integrated AI Assistant which continuously reviews the network and monitors data usage, sending recommendations and weekly reports to the EAGLE PRO AI app.

D-Link’s new M15-2PK two-pack and M15-3PK three pack EAGLE PRO AI AX1500 Mesh Systems and E15 AX1500 Mesh Range Extender again offer incredible Wi-Fi 6 coverage and speed, similarly and continuously optimised and improved like the R15 through artificial intelligence and faultless connectivity.

The EAGLE PRO AI AX1500 M15-2PK and M15-3PK Mesh Systems are designed to offer seamless Wi-Fi coverage of up to 370 square metres and 500 square metres respectively, with the option to expand to a maximum of four units. Again, the AI Mesh Optimiser establishes the strongest link between them to give you a robust mesh network across your entire home.

The E15 EAGLE PRO AI AX1500 Mesh Range Extender allows you to extend your Wi-Fi to where it is needed most to experience next-generation Wi-Fi. When combined with an existing EAGLE PRO AI Smart Router or Mesh System it fully utilises all the AI functionality to once again create an intelligent Mesh Wi-Fi network that is continuously optimising and improving. At the same time, the integrated Gigabit Ethernet port allows you to easily connect a wired device such as a Smart TV to your Wi-Fi network.

Similarly, the built-in AI Assistant automatically reviews the network, sending recommendations and reports, accessible through the EAGLE PRO AI app or the device web configuration page, while WPA3 support means your Wi-Fi network is protected by the latest in wireless encryption technology.

What’s more, the EAGLE PRO AI Series is compatible with Google Assistant and Amazon Alexa, allowing users to use voice control to easily manage their network in the most convenient way.

The EAGLE PRO AI Series is available now from www.dlink.com.au and from all authorised D-Link partners and retailers at the following RRP:

R15 Eagle PRO AI AX1500 Smart Router – AUD$199.95

M15-2PK EAGLE PRO AI AX1500 Mesh System (2-Pack) – AUD$279.95

M15-3PK EAGLE PRO AI AX1500 Mesh System (3-Pack) – AUD$379.95

E15 EAGLE PRO AI AX1500 Mesh Range Extender – AUD$179.95

Read Small Business Answers guide to setting up a Wi-Fi network

iCT Group and Jeeves.Plus partnership solves multi-lingual customer service challenges for Australian businesses and government.

With only 6% of Australia’s top 50 customer-facing companies having multilingual capabilities, finally a solution. Privately held Australian company, iCT Group has partnered with Jeeves.Plus, an Australian Start-Up, to address challenges faced by companies and all levels of government dealing with customers whose first language may not be English.

The Jeeves.Plus Customer Service Platform harnesses all forms of messaging from Facebook Messenger to WhatsApp and streamlines communication from these applications into a single user interface. It translates all inbound and outbound messaging into the user’s choice of 109 languages along the way.

David Hayes, CEO of Jeeves.Plus, notes that “the COVID-19 pandemic has highlighted the urgent need to stay connected to our customers.”

“While we are compelled to keep distance from each other, many businesses have seen a massive increase in online traffic and phone, email or messaging queries”. 

“Similarly, Australia’s recent bushfire and flood disasters have shown a similar need for disseminating urgent information that can be understood clearly by all members of our community”.

“Covid has highlighted that this is an ideal time to partner with iCT Group. We can bring our technology to businesses across Australia who are struggling to handle the volume and urgency of these inbound requests, or maybe lacking the capacity to take advantage of the sales opportunities they present.”

iCT Group CEO Emile Nader and his team tested the waters with their clients and has had an immediate take-up of the technology with a major property group. 

“If there is one country on earth that embraces multiculturalism, it’s Australia. As a linguistically diverse society, we know that various communities comprise of people who are not yet fully proficient in the English language”, Emile said. 

“For this reason, we partnered with Jeeves.Plus to provide intelligent texting and messaging that can take an English phrase (or announcement) and instantly convert it into one of 109 languages. This makes it ideal for sales and marketing organisations as well as urgent government, medical, or safety alerts via text to reach one client, or warn an entire suburb. Nothing is better than a message that arrives in one’s preferred mother-tongue.” 

This is where the true power of messaging lies. Businesses or government organisations can message their databases directly, in any of 109 languages, achieving 98% open rates – a number unseen in email campaigns.

With a platform enabling multiple real-time multilingual conversations between customers and support staff, customer service anywhere can be radically changed to improve customer satisfaction and reduce stress on staff. 

For more information on multi-lingual customer service , contact iCT Group at:
Jason Rowland, General Manager, Jason.Rowland@ictgroup.com.au
Video Explainer –https://youtu.be/qhGLBy5m2uc

SiteMinder, the world’s leading open hotel commerce platform, has today unveiled the lists of top hotel booking channels that over the past year brought the highest booking revenue to hotels in Australia.

The list for Australia––in line with global trends––reveals a more holistic online commerce strategy, consisting of both new and established methods, is being taken by hotel businesses to reach new customers and produce revenue. This holistic commerce strategy consists of a greater balance between direct and indirect revenue streams, with direct bookings now one of the top two revenue drivers in Australia and more than half (12) of global markets—up from five markets last year and two in 2019—driven by increased investments in booking engines, hotel websites, metasearch, frictionless payments, support from hotel consultants and specialist applications designed for conversion.

This year’s lists also feature 29 new distribution channels—including Hero Travel in Australia—reflecting the current aptitude among hotels to embrace new revenue streams in their pursuit of new customers. Additionally, the lists increasingly feature Airbnb, which has risen in Australia and 11 other markets and debuted in three, in spite of the channel being made available to traditional hospitality businesses only four years ago.

Other major findings supporting a greater adoption of a holistic hotel commerce strategy in Australia included:

●      The maintained relevance of regional channels, particularly in locations with ongoing reduced international travel. With SiteMinder’s World Hotel Index showing that domestic tourists continue to account for more than nine-in-10 guests locally, the arrival of Australia’s own Hero Travel among the Top 12 confirms its proven value to the country’s hoteliers.

●      The consistent performance of global distribution systems, which retained their fourth position in Australia. Globally, they rose two or more positions in seven markets—Asia, Canada, Mexico, the Middle East, the Netherlands, the Philippines and Thailand.

●      The ongoing importance of wholesalers for many accommodation providers, with leading bedbank Hotelbeds again among the Top 12 in Australia and in each destination examined.

“We’re living in a new era of hotel guests, dominated by what we’ve identified as the ‘dynamic traveller’ who comes with evolved booking behaviours and preferences. Our data highlights the willingness of hoteliers to adopt both new and established methods to attract these customers, as they pursue a more holistic hotel commerce strategy to sell, market, manage and grow their business,” says SiteMinder’s senior director of global ecosystem, James Bishop.

“Most clearly, the rise of direct bookings reflects the grown investments we’ve seen among hotels in their websites—including their booking engines and payment options, and the specialist conversion tools they connect with—as well as their metasearch strategies and local hotel consultant support. Meanwhile, a newcomer cohort of 29 channels showcases the openness of hotel businesses to employ a broader, multichannel approach as a way of connecting with more niche or harder-to-reach customer segments.

“The popularity of Airbnb comes as no surprise. As many travellers continue to seek out accommodation options that allow work and travel to seamlessly meet, hotel distribution channels catering to longer stay and workation guests will continue to perform strongly.”

SiteMinder’s regional vice president of Asia Pacific, Bradley Haines, adds: “As the environment for hotels continues to evolve, it’s pleasing to see hoteliers throughout Australia embracing a broader range of channels, both direct and indirect, to attract new guests.

“The rise of Qantas Hotels into the top five positions over the past year is a reminder not only of the continued prevalence of domestic travel but also the growing desire for package deals among consumers. As market conditions change, it’s vital that hoteliers continually analyse and assess their online commerce strategies, and ensure they are educated on the distribution channels proving most effective in securing reservations and revenue for local businesses.”

Top hotel booking channels in 2021

based on total gross revenue made for all users of SiteMinder’s platform, were:

1. Booking.com
2. Hotel websites (direct bookings)
3. Expedia Group
4. Global distribution systems
5. Qantas Hotels
6. Agoda
7. AOT Group
8. Airbnb
9. Hotelbeds
10. HRS Australasia
11. Flight Centre Travel Group
12. Hero Travel.

Zendesk’s landmark annual research has highlighted the disconnect between Australian business leaders and their support agents on the level of customer service they provide, with their customers echoing the same sentiment.  The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 identified that 67% of Australian business leaders give themselves high marks for their customer service, however, only 16% of agents feel satisfied with the quality of training they receive. Customers are noticing too, with half believing that businesses need to improve agent training.

“Businesses cannot afford to take a transactional approach to their relationships with customers. Customer service is now a key differentiator, but this year’s report reveals gaps exist between expectation and delivery,” said Adrian McDermott, Chief Technology Officer, Zendesk. “Customers are noticing this gap and voting with their business – and that’s perhaps the clearest signal to businesses that change needs to happen, and fast.”

“It’s a challenging time for Australian businesses, with the need to keep adapting to their customers’ ever-evolving needs. Business leaders need to ensure they are really listening to their employees and customers. Our research found that customers are noticing the disconnect. To remain competitive, leaders must focus on customer experience as a priority by investing.” said Wendy Johnstone, Chief Operating Officer, APAC, Zendesk.

The report draws on input from customers, agents, customer service leaders, and business leaders from across 21 countries. Data was also gathered from more than 97,500 Zendesk customers who participated in the company’s Benchmark program. As customers call out increased expectations and the readiness to switch after just one bad experience, the need to close the gap between these expectations and the customer experience delivered have never been more urgent. The opportunity cost for many is nothing short of revenue loss and missed opportunities for growth.

Consistent Truths – Customer Service Can Drive Growth

The majority of Australian respondents (77%) see a direct link between customer service and business performance, with two thirds (66%) estimating that customer service has a positive impact on business growth. The opportunity is not simply to deliver a single solution-based interaction with the consumer but to use that point of engagement as an opportunity to deepen the relationship. Customer engagement is up 13% from the previous year, representing more opportunities to upsell or cross-sell to happy customers.

This cuts both ways though, and the insights reveal that customer expectations can drive or stifle growth plans. As customers spend more online, two in five (44%) say that their customer service expectations have increased in the past year. Channels play a big part in meeting these increased expectations and particularly, being where the customer is. Despite this, Australian businesses are not investing enough to support their CX teams to drive growth, with only half (50%) having a strategic plan for CX over the next three years.

Key insights:

• 90% of Australian customers say they are willing to spend more with companies who personalise their customer service experience
• 84% of Australian customers say they are willing to spend more to buy from companies that offer them the chance to find the answers they need themselves
• Only 17% of Australian companies are set up with one platform that connects all service channels. 

The Agent X Factor – Customer Experience (CX) Trends

Increased expectations lead to increased pressure on agents, who act as the front line. In fact, the research found that a significant number of respondents across APAC (68%) agree that customer service agents are essential to driving sales.

When it comes to resolving issues, almost half of the customers surveyed across APAC are looking for agents who are helpful and empathetic. And customers will parlay this goodwill in a positive experience to being open to recommendations from service agents. Many businesses, though, have yet to recalibrate their view of customer service as a cost centre. This has meant that investments in optimising the function have not kept pace with growth, let alone with increasing customer expectations. So while a majority of businesses acknowledge customer service agents as being pivotal to driving sales, a very small number of those same agents are extremely satisfied with their workloads.

CX teams in Australia are burnt out and undervalued:

• Only 11% of agents are extremely satisfied with their workloads
• Only 7% are extremely satisfied with the career paths available to them 
• Only 25% feel empowered to do their job well 
• Only 5% of staff are satisfied with customer service metrics used
• 78% of leaders agree that customer service agents play a vital role in customer retention. However, 36% say the customer service team is not treated as well as others in the organisation.

Agent empowerment is a clear focus area for 2022, as agent burnout continues to be a challenge. Only 16% of agents are extremely satisfied with the quality of training they receive. Pair this with the fact that half of the customers feel that businesses need to improve agent training, and you have the first case for investing in what agents need. These also include better performance metrics, clear advancement opportunities and, fundamentally, more respect.

Closing Gaps and Mapping Paths To Growth

A majority (68%) of Australian business leaders say that their organisation views customer service as a critical business priority, but 45% report that it’s still not owned by the C-suite. While the insights clearly indicate a business case for investments in customer experience, this isn’t necessarily being followed through with executive sponsorship or the right tools or programs, such as training for agents or investment in artificial intelligence (AI). In fact, Australia is falling behind other APAC countries when it comes to AI adoption, with only a quarter of businesses allocating 25% of their CX tech budgets to AI and more than half (54%) have been ad-hoc in their AI implementation.

Key insights:

• Only 33% of Australians expect AI to improve CX quality, compared to 87% in India and 61% in Korea
• 42% of Australians expect AI to make their life easier, compared to 91% in India, 68% in Korea and 67% in Singapore
• Only around half (56%) of Australians want to engage with a bot
• Only 4 in 10 customers agree that AI is good for society
• Only 15% of Australian leaders say they get a very high ROI from AI

“AI can accelerate business transformation and improve CX, but businesses must help close the confidence gap in Australia. They can do that by showcasing how AI can create positive outcomes for customers,” said Wendy Johnstone, Chief Operating Officer, APAC, Zendesk.

“The business case for customer service is clearer than ever and getting buy-in from the top is a critical first step. Getting leadership engagement relies on evolving the key metrics – look beyond CSAT and identify the broader business impact that can tell a compelling story,” McDermott adds. “This year’s findings bring into sharp focus the need for there to be a more concerted effort across the organisation – including better integration of systems and a regular review of metrics. In short, let the insights lead you.”

Additional Resources Customer Experience (CX) Trends

For more information, download the report, Customer Experience (CX) Trends 2022 here

After two years of total disruption, life is slowly returning to normal – except it won’t quite ever be back to business-as-usual. The COVID-19 pandemic has fundamentally changed us; made us question our values and re-evaluate what’s important to us. And as we return to the office and adjust to post-pandemic life, the way we work, the way we communicate, and the way we prioritise our time will be different. Because of this, businesses will need to adjust to meet the new demands of employees, which will ultimately affect the way they use and implement technology in the office. 

Andy Hurt the Managing Director from Poly shares the trends for the changing workplace in 2022:

A return to simpler times

The pandemic forced us to slow down, which, in the middle of a devastating global health crisis, was one of the more positive outcomes. During the lockdown, people grew to appreciate the little things; to enjoy time spent with family, to connect with loved ones, and to appreciate not having to rush everywhere.

As we return to the office, this desire for simplicity will extend into the workplace and as such, we’re going to see significant changes to meeting rooms. Businesses will want to take the complexity out of the meeting room; removing complicated systems that affect productivity and engagement. We’re going to see the end of electric blinds and fancy lighting systems that need to be endlessly tinkered with to get everything right; people want to simply walk into a room, have their meeting, and get on with their day. This will mean having the right technology that simply works every time. Simple, easy to use, high-quality technology which allows them to connect seamlessly with co-workers and clients with zero fuss. 

The 15-minute work-life model 

During the pandemic, people enjoyed not having to commute long distances and we expect to see this continue into next year and beyond. Commute-avoidance will lead to the rise of the 15-minute work-life model – a new reality where people choose to work, live and play within 15 minutes of their home. 

It’s now widely accepted that we can be productive from anywhere, and workers who no longer wish to commute each day will demand that their employers incorporate hybrid working as part of their default working arrangement. But that doesn’t necessarily result in everyone working from home. We’ll also see a rise of satellite offices; smaller offices located in suburban areas that provide an additional workspace to the central CBD location. 

CBD offices will predominantly be frequented by those who live in and around the city, with other employees working across a mix of home offices, satellite offices, and co-working spaces, all connected and working as a team through simple and easy to use collaborative technologies. 

Business anywhere

With no natural end to remote working and the need for a distributed workforce across many industries, this will lead to further decentralisation of industries as they incorporate hybrid working. Gartner believes that by the end of 2023, 40% of companies will use “operations anywhere” to combine virtual and physical interactions with customers and employees.

We have already witnessed the rise in telemedicine, the boom of e-commerce, the rise of digital banking, and even contact centres adopting decentralised work practices and processes as a result of the pandemic. The growing adoption of cloud technologies and services, combined with the uptake of 5G and faster internet speeds, will continue to drive the decentralised workforce, enabling productivity and business continuity even with a larger proportion of the workforce working away from the central office. 

Equality of experience

In the early days of the pandemic, people were scrambling to simply get the equipment they needed to work from home – laptops, headsets, and even desks and chairs. But we’ve evolved significantly since then, and it’s become apparent that pro-quality sound, crystal clear video, and an unwavering internet connection are imperative in order to be productive while working remotely. 

2022 will be about ensuring technology plays a more effective role in helping employees, with more of an emphasis on achieving work equality – ensuring that those who wish to work away from the central office are not penalised with an inferior experience. Collaborative technology will be the focus so that employees can feel they are sitting beside their colleagues, clients, and business partners, no matter where they’re working. 

VR is still a long way off 

Video has become a primary method of communication and we expect this to continue to dominate as we move into 2022. However, despite an increased focus on collaborative technologies and a desire for employees to feel a sense of connectivity and camaraderie while working remotely, we don’t expect to see an adoption of virtual workspaces any time soon. 

We know that comfort is a key consideration for remote workers, and those who are on conference calls all day are looking for softly padded headphones that are so lightweight you forget you’re wearing them. While virtual collaboration might be a fun experience while the novelty lasts, the reality is we won’t see VR meetings widely adopted until the hardware can be designed in a way that’s comfortable, lightweight, and easy to wear for hours on end. 

Data-driven decisions

With office spaces only accommodating a fraction of employees at any given time, businesses will be turning to flexible and cost-effective systems to help them effectively scale as needed. Companies will reconfigure physical offices to create hybrid spaces to support a more collaborative and less structured working environment, while dedicated hot desks or coworking spaces will also be employed. The demand for equipment such as teleconferencing and collaboration tools may vary across locations, and employers will need to adapt and tailor each workspace with the right devices and solutions to ensure consistency in experience.

The complexity that comes with managing such asynchronous and dynamic work environments will see an increase in demand for software that can help streamline people and processes. We’ll see new software being developed that provides clever metrics on how employees engage at work; from how many meeting rooms are being used and when, which technology is being used, how engaged people are in meetings, and whether they’re opting to have their cameras on or off. These insights will be crucial for businesses to get a better understanding of how collaborative technology is being used and what they can do to improve productivity. 

As a self-confessed tech addict, I like to be one of the first to embrace new gadgets designed to make my life easier. That’s why when the uber-cool Ray-Ban Stories smart glasses were released, I had to get my hands on a pair.

This innovative product gives you an edge over competitors by allowing you to connect with your audience and personalise your content like never before.

Giving insight into what you do as a business is great for expanding your reach. 

It also highlights your curiosity for innovation and new technology as a business.

According to the “We Are Social” digital report, Australians spend 40% of their waking hours using the internet. 

We consume a hell of a lot of content each day, so content needs to be distinctive in order to stand out.

For solo driven or small businesses, who might not have someone to follow them around and shoot content, this piece of tech can be their wearable Hollywood film crew.  

So if you’re curious about learning more about how you can use Ray-Ban Stories’ smart glasses in your business, read on!

But first, a confession from a publicist

Sometimes growing our own brand gets pushed to the back. 

However, wearable tech has made it easier for us to share our own stories. 

Have you ever been in a moment and thought, “I wish I could capture this exactly as I see it?”

Wearable tech solves this problem – you never miss an opportunity! 

The brilliance lies in the fact that you don’t have to plan ahead, the smart glasses allow you to take advantage of opportunities to film content as they arise. 

Finally, an answer for those who are too busy to dedicate hours to filming and editing content. 

See things from another perspective

This innovation has taken a dash of living in the moment and a pinch of capturing the memories,  creating a groundbreaking content creation cocktail.

In fact, sharing a first-person perspective has never been so effortless. 

For example, filming a “Day in the Life” reel with smart glasses is so easy that the viewer actually feels like they are walking in your shoes. 

Anything from what your office or warehouse looks like to how you make your product can be the subject of engaging content that sets you apart from others in your industry. 

Think behind the scenes – you don’t want to give away your secrets but a little insight can create intrigue!

When I travelled across the border for the Sydney Young Entrepreneur of the Year Awards, I tested out the Ray-Ban Stories smart glasses for the first time and captured some awesome footage. 

Keep an eye out on our socials for a sneak peek into my trip (which got extended due to COVID)!

Capture authentic testimonials 

To the untrained eye, smart glasses look like regular glasses, so they work wonders for anyone who is camera shy or suffers from anxiety. 

Whether that be the interviewer or the interviewee, an environment that feels natural and comfortable is easily created with the use of glasses.

Therefore, the ability to capture genuine testimonials is greater than ever before!

It feels like a simple conversation, yet the content produced can be priceless … if done well.

Remember it’s important to follow the checklist below before you get a testimonial from a client:

Checklist

              □     Make sure you don’t film anyone without their permission 

              □     Let people know what smart glasses are and how they work

              □     Don’t forget to take them off in private settings (you don’t want to accidentally film the change rooms!)

Verdict

It’s important to try new things in business, be forward-thinking and stay ahead of the game. 

Plus, these smart glasses are an ad-free experience, so none of your data is used for personally targeted ads. 

How great!

We look forward to sharing what we capture over the next few months! 

Amanda Williams from Yellow Panda gave the glasses a go to see how they might help or hinder her day in the life of a publicist.

Small Business Answers has a guide to using PR to grow your business here.