About Angus Jones

Angus started his first small business in 1989 and has since gone on to have a successful career in marketing. He realised although there were many websites for small business none was addressing the question of how to. Angus has a passion to articulate benefits that add value to customers/readers.

World’s First Wi-Fi 6 USB 3.0 Adapter

It’s fair to say that D-Link is one of the leading forces ushering in a new digital home transformation with its slew of Wi-Fi 6 devices, including today’s launch of the DWA-X1850, the world’s first Wi-Fi 6 USB 3.2 Gen 1 (USB 3.0) Adapter and a new Wi-Fi 6 Mesh Router – the EXO AX AX3200 DIR-X3260.

The new DWA-X1850 AX1800 Wi-Fi 6 USB 3.0 adapter and the DIR-X3260 AX3200 Wi-Fi 6 Mesh Router are engineered to power the increasing number of high-bandwidth devices and support high-intensity data traffic for remote workers, students and families.
 
D-Link A/NZ MD Graeme Reardon said, “We live in a world where more is now the norm for home and business networks. More devices, more bandwidth, more speed and more range. These new Wi-Fi 6 devices enable streamlined and seamless mesh connectivity with efficient AX performance that, put simply, give you more.”
 
The DWA-X1850 is a slim and compact wireless Adapter that plugs into any USB port and provides instant connectivity to your laptop or PC.

Delivering a simple, affordable upgrade to Wi-Fi 6 performance for existing desktop and notebook computers, the DWA-X1850 is the world’s first Wi-Fi 6 USB 3.0 Adapter in the market. It features the latest 802.11ax Wi-Fi 6 technology. It delivers smooth, reliable combined speeds up to AX1800 (574Mbps + 1200Mbps), ideal for large file transfers, online learning lessons, and gaming. The adapter also features 128-bit WPA3 encryption giving customers added peace of mind over network and device protection. 

This clever adapter also has other smarts with its Multi-User or MU-MIMO technology for better efficiency of upstream and downstream transmission and Orthogonal Frequency Division Multiple Access (OFDMA) technology (where small data packets are destined for multiple devices are transmitted together and never have to queue up again). Combined, these advancements ensure that numerous devices receive high-bandwidth Wi-Fi at the same time to distribute data more efficiently over a wider area and provide you with faster Wi-Fi 6 speeds.

With software already preloaded on the adapter, installation is simple, and your older, slower devices can immediately enjoy the speed and range benefits that Wi-Fi 6 provides. The slim and compact design means the dongle can also easily be carried around when out and about.

The DIR-X3260 EXO AX AX3200 Wi-Fi 6 Mesh Router is D-Link’s newest Wi-Fi 6 Mesh Router. Providing stellar performance (2400Mbps on the 5GHz and 800Mbps on the 2.4GHz) essential for applications such as high-quality video conferencing, VR, 8K video streaming and more, the AX3200 Router’s durable 1024-QAM boosts throughput to devices by up to 25%. Its 160MHz contiguous channel width gives even more bandwidth to support a greater number of devices.

D-Link Wi-Fi Mesh technology provides simple syncing with compatible D-Link Mesh Extenders. As a result, users can roam seamlessly around their homes on a mobile device without fearing signal degradation or a dropped connection. The new model also showcases an attractive design in addition to greater client support and enhanced performance benefits.

The D-Link DIR-X3260 EXO AX AX3200 Wi-Fi 6 Mesh Router

So, it’s fast. Very fast. However, suppose you still want more and should you require them. In that case, it also has 4 Gigabit LAN ports and 1 Gigabit WAN port, which give you faster-wired connectivity whenever you wish.

If you’re a techie, then you’ll appreciate the high-gain antennas, built-in power amplifiers and beamforming technology that allow the DIR-X3260 to extend the reach of your Wi-Fi and focus a stronger signal in the direction of your devices to ensure a stronger, faster and more reliable Wi-Fi experience. Meanwhile, a long OFDM symbol provides an even greater Wi-Fi range, maximising coverage throughout the home. The DIR-X3260 works with Google Assistant and Alexa, so you literally don’t have to lift a finger.

As always with D-Link Routers, it’s simple and easy to set up via the downloadable free D-Link Wi-Fi app.

DWA-X1850 AX1800 Wi-Fi 6 USB Adapter Key Features

• Next-generation Wi-Fi 6 USB dongle for an instant PC or Laptop upgrade
• AX1800 Speeds up to 1200Mbps (5GHz) and 600Mbps (2.4GHz)
• OFDMA and MU-MIMO technologies ensure a fast and efficient Wi-Fi connection
• The latest WPA3™ Wi-Fi security helps protect your network
• Auto installation driver for Windows 10
• USB 3.2 Gen 1 dongle delivers maximum performance and reliability

DIR-X3260 EXO AX AX3200 Wi-Fi 6 Mesh Router Key Features
• Wi-Fi 6 technology provides faster speeds, greater capacity and less network congestion

• Next-gen speeds up to AX3200 (2400Mbps on the 5GHz and 800Mbps on the 2.4GHz)

• Dual-band Wi-Fi with up to 6 simultaneous streams makes 4K streaming a breeze

• Create a seamless D-Link Wi-Fi Mesh network by adding DAP-X1860 Wi-Fi Extenders

• 4 Gigabit Ethernet LAN ports and 1 Gigabit Ethernet WAN port provide optional wired connectivity

• Built-in USB 2.0 and USB 3.0 ports to create shared storage

• Intelligent Quality of Service prioritises network traffic to minimise the impact of busy bandwidth

• Backwards compatibility ensures support for previous Wi-Fi standards and all Wi-Fi devices

• Supports WPA3™ — the latest Wi-Fi security for more protection

• Voice Control for an even easier home Wi-Fi networking experience

• Works with the D-Link Wi-Fi App for easy setup and enhanced parental controls

The DWA-X1850 and the DIR-X3260 are available now from www.dlink.com.au (RRP $149.95 and $349.95) from authorised D-Link partners and retailers.

Also read Small business Answers Guide to improving your Wi-Fi network.

Shoppers plan to shop online

New survey results from Shopify show almost double the number of shoppers plan to shop online in some capacity (90%) when compared to those planning on shopping in-store in some capacity (54%)

The survey demonstrates the ways Australians are evolving their shopping habits and preferences in line with the COVID-19 pandemic.

Leading up to the Black Friday and Cyber Monday (BFCM) sales in late November, almost double the amount of Australian shoppers plan to shop online in some capacity (90%) when compared to those planning on shopping in-store in some capacity (54%). Increased online shopping is the main way that COVID-19 will impact BFCM purchases (mentioned by 60% of BFCM shoppers).

Australian shoppers plan to spend on average $769 (down from $908 in 2020) over the BFCM long weekend.

Macro disruptions to the retail industry, resulting in supply chain disruptions and shipping delays, have also contributed to Australian shoppers’ habits this year. Click and collect was reported as more popular among younger and middle-aged online BFCM shoppers, with 50% of 18-34 and 31% of 35-54 online BFCM shoppers planning to use curbside pickup during BFCM, compared to just 17% of those aged 55 and over.

In spite of the well-reported burdens on delivery services worldwide, Australian shoppers maintain high expectations of shipping, with a clear majority (69%) of online BFCM shoppers expecting their purchases will be shipped for free. 72% expect the retailer to cover the cost of shipping of any return items.

Shaun Broughton, Managing Director of Shopify APAC said: “Consumers are prepared to make adjustments in how they shop to accommodate COVID-19, but will not make concessions in certain areas, such as shipping or delivery options. The agility of the Australian shopper has been tested, and they expect rewards for their propensity to adapt.

“As merchants have evolved and reimaged retail in creative new ways throughout the challenges posed by 2021, shoppers too have adjusted their habits, preferences, and expectations in tandem. Shopping online will continue to be the dominant way for bargain-hunters to nab a deal this Black Friday long weekend.

“Whether it’s varied shipping options, better product discoverability, or the ability to buy directly from social media, merchants need to reinforce their technology and operations to avoid losing out in this highly competitive time of year.”

Brougton also remarked: “The fact Australians are planning on spending slightly less on BFCM sales this year could be because they’ve already shopped online so much this year, and perhaps are taking precautions around returning to physical stores too quickly.”

Local shopping was a big winner when it came to where BFCM shoppers plan on spending. 60% of shoppers plan on purchasing BFCM items from locally-owned stores, followed by department stores (53%) and big-box retail locations (40%). 

“With so many amazing and unique local retailers emerging around the country, keeping Australia’s entrepreneurial economy well and truly thriving, it’s no wonder consumers are keen to throw their support behind local businesses that may have done it tough in 2021,” added Broughton.

Other key findings from the survey include:

  • Four in ten (44%) BFCM shoppers plan to spend about the same as last year with a similar number (40%) who plan to spend more.
  • Men plan to spend significantly more than women ($900 vs. $651), as are those aged 18-54-years old ($940 among 18-34-year-olds, $743 among 35-54-year-olds, and $462 among those 55+).
  • 36% of online BFCM shoppers mentioned wanting to avoid shopping in-store because of COVID-19.
  • Younger and middle-aged online BFCM shoppers are generally more likely to purchase an item directly from a social media platform, primarily from Facebook (57% and 44% respectively) or Instagram (58% and 31% respectively).
Read Small Business Answers guide to building an online store.

Post-lockdown liquidity from Cloudfloat

 

Pandemic and related restrictions have worsened the ‘cashflow crunch’ for small businesses, super-charging demand for Cloudfloat B2B cashflow on-demand platform. Cloudfloat’s platform allows suppliers to get paid on time. Buyers get payment terms to suit their own needs, earn supplier loyalty and avoid reputational risk

COVID-related lockdowns have created unprecedented pressure on small businesses. Many will find usual suppliers and customers have not survived. With the cashflow crunch often extending along the length of the supply chain, many are struggling to get paid, even with a reliable sales pipeline. As restrictions ease and small businesses try to re-open, cashflow is more critical than ever.

Late payments and bad debts create enormous costs for small businesses and stifle growth. Chasing receivables is stressful and diverts owners from running their businesses. Lax processes, unethical business practices or cashflow problems elsewhere on the supply chain often force SMEs into becoming providers of free credit to their clients.

“Cloudfloat is their post-lockdown liquidity lifeline. It can be a significant force in getting Australian business back on its feet,” said founder and CEO Aleem Habibullah.

Cloudfloat’s innovative B2B cashflow management solution provides a digital float allowing businesses to pay their invoices over time by instalments. Businesses can smooth out their cashflow whilst getting the payment terms their business needs for an up-front flat fee per transaction.

Unlike traditional ‘Buy Now Pay Later’ (BNPL) models, buyers pay an upfront fee to receive an interest free period instead of suppliers being forced to absorb a high merchant fee for the payment service.

“Sellers gain smooth, reliable cashflow, reduced admin and stress and more time running their businesses. By paying on time, every time, buyers gain preferred customer status at a time when sellers need support and supply chains are tightening,” said Mr Habibullah.

“Cloudfloat’s inbuilt verification, anti-fraud and regulatory compliance systems provide businesses with the opportunity to reduce counterparty risk and minimise bad debts. This is critical at a time when online fraudsters and cyber-criminals have upped their game and begun seriously targeting small businesses,” he said.

Demand for Cloudfloat’s services in its first year of operation has far outstripped its current capacity to service it. With lockdowns ending and economies opening up, this will accelerate.

To meet this demand, Cloudfloat is accelerating a planned capital raise designed to bolster the balance sheet and secure substantial financing to service client transactions. Cloudfloat has already progressed discussions with potential equity and debt investors, including existing shareholders.

“Our experience shows that our B2B ‘BNPL’ model provides the opportunity for viral client acquisition, is highly scalable and can address a significant gap in the trade financing market. With demand for Cloudfloat’s solution far outstripping our current capacity to service it, the business is poised for aggressive growth”, Mr Habibullah said.

“It’s a very exciting time for Cloudfloat as we prepare for a step-change in scale.”\

Also, read Small Business Answers guide to raising funding.

Finding the best talent

This could be what is holding you back from finding the best talent. Being on the front lines I can say that there is a war for great talent for most roles right now. There is something, however, you could be doing that is preventing you from getting the best talent.

One of the flaws of hiring is that everyone’s approach is different. There is no uniformly successful way to hire that is repeatable and consistent, and when you have multiple different managers managing in the same company it gets even harder.

People make hiring decisions based on their own personal opinion and experience (obviously) – but there is a major flaw with this.

I’ll give you an example: We put forward a Sales Rep candidate for one of our clients. This candidate passed our screening, over-achieved every sales target previously set for them, passed our personality profile and had the required knowledge of the industry – BUT the client rejected this candidate due to one reason: this person reminded him of someone else who had worked for him who didn’t work out.

You may think this kind of thing doesn’t apply to you but I have not met a business owner yet who doesn’t exhibit this to some degree.

These ideas people have that they put in front of candidates is what can prevent them from seeing a gem and is what I call a Preconceived Idea.

PRECONCEIVED IDEA: an idea or opinion formed before having the evidence for its truth or usefulness.

Preconceived Ideas prevent one from seeing what is in front of them.

Here are the most common Preconceived Ideas I have seen:

1. “Good staff are expensive” – surprisingly, most of the highest performing staff I see are paid an average wage and reversely some of the least performing staff are paid the most.

2. “They are young so they don’t know what they want / must be immature” – a Preconceived Idea given to me by a client. When I asked what they observed that made them think this they

couldn’t answer. I ended up convincing them to hire and so far the staff member is fantastic.

3. “If they have spelling mistakes in their resume/emails – must mean they don’t care/are not professional enough” – ah, yes. A very common one. Putting such an idea in front of a candidate can prevent you from seeing their true value. Which is easier – make someone good at a job or install grammar software?

4. “The greater number of years in the role = better candidate” – another very common one that could not be further from the truth. When most employers are fighting over a candidate with the most years’ experience, you could be finding the true overachiever that is overlooked.

To be fair I will say some of these points matter more for some roles/industries than others. Nonetheless, it is clear with these examples that they are using the wrong yardstick with which to measure the potential value of a candidate.

When it comes to hiring, almost every client I have worked with had at least one Preconceived Idea that I could see prevent them from getting an incredible team member. But you know what – I don’t blame them. Those who have Preconceived Ideas use them because they actually do not know how else to judge the person on. This is a part of the whole problem with hiring.

This is part of why it is so hard. There is no standard way to look at candidates, so instead, we must use all of our own weird ideas to make judgement calls. This is why having a proven process or method to hire is so important – it will help you put your Preconceived Ideas to the side and focus on what is really important.

What is the point in hiring a team member who is “knowledgeable” if they cannot prove how they achieved what was set out for them in previous roles, or better yet – how they over-achieved?

How many times have you been shocked by someone? You had such a great gut feeling about them; they present so well, their resume is great, and they have the experience you’re looking for and yet you find out later, after wasting the time and money, that they’re not up to scratch.

Well – the reason people get duped is that they used the wrong method to measure their potential worth. They used reconceived Ideas.

So, what is the most important lens with which to look at candidates? OUTPUT.

Results, outcomes and the tangible value they’ve added to previous roles in amounts, percentages and

values is the most important screening intention.

Here are the top questions you should ask to determine their true value:

1. What was expected of you in your current / most recent role? (Get specifics on KPIs, deadlines, targets, etc.)

2. How did you perform against these expectations? (Get specifics in amounts and by how much – this is what you should Ref Check later)

3. How do you know you did a good job in this role? (Ask for specifics – overachievers receive praise, promotions, pay rises, amazing feedback from customers, etc.)

4. What achievements are you proud of in this role? (You want to see things like “I implemented a process that took 1 hour off everyone’s week with a team of 15 – saving 15 hours a week of work, etc. etc.)

From this, you can determine how much of an Overachiever the candidate is. Do this a few times and you will start to see very clearly the difference in achievement between candidates. You then can choose an Overachiever with 2 years’ “experience” over an Underachiever with 5 years experience.

If you can put aside your Preconceived Ideas, you can have access to candidates you never would have considered.

Article inspired by specialist talent recruiter Marnie Jones Founder and Director of Talent X

Also read Small Business Answers guide to hiring.

EcoTank printers for the Home Office

It’s no coincidence that the explosion of people working from home, Epson becoming officially the number 1 ink tank printer vendor worldwide having now sold over 60 million EcoTank units globally and the launch of Epson’s new EcoTank printers for the Home Office are all being announced together. Critically, none of the new printers for the Home Office models use any ink cartridges at all, replacement ink bottles that provide thousands more printed pages start at just $14.99 and all models come with the new, intuitive and clever Epson Smart Panel™ app.

With two of the most challenging and unique years, the world has ever witnessed and experienced, the home has become even more important for living and now working more than ever.

To help people in their new work from home environments, Epson has released four new models in its EcoTank printer range, designed for the Home Office – the ET-2811, ET-3800, ET-4800 and ET-4850.

Epson has launched a new generation of their best-selling, award-winning and most popular EcoTank printers designed for Home Office use to continue meeting the day-to-day printing needs of working professionals whilst still reducing the ongoing worry of running out of ink and the high cost of replacement ink.

These efficient new printers for the Home Office are all high-yield, multi-function models, positioned at an attractive mid-level price point with additional productivity features that include a high-resolution flatbed scanner for crisp and professional scans, a colour display for easy navigation and wireless connectivity so users can easily print from smart devices with the intuitive Epson Smart Panel® App.

The Smart Panel app makes working and printing from home so much easier and more efficient as it transforms most mobile devices into intuitive control centres for select Epson printers and scanners.

To view the Epson Smart Panel app in action:

So why should you buy an EcoTank Home Office printer rather than a standard EcoTank Home printer?

Good question and one that really comes down to what you’re going to use it for.

EcoTank Home printers are ideal for just that, home printing use. A great daily drive that also satisfies school and particularly home school requirements.

The new EcoTank Home Office printers are different, more advanced, has more features, prints more and does a lot more of the things you would associate with a printer found in a typical office, but at a far lower cost per page.

Some things are the same across the EcoTank range such as the fact that they are powered by Heat-Free PrecisionCore® Technology which offers revolutionary cartridge-free printing with easy-to-fill, super-sized ink tanks.

The EcoTank Home Office models also include thousands of pages worth of ink straight out of the box² — enough to print up to 14,000² black and white pages with some models (see below) and equivalent to hundreds of individual cartridges².

Plus, the Home Office models use Epson’s “clean and easy” EcoFit® auto-stop ink bottles with each colour uniquely keyed for easy filling of each tank, higher capacity paper trays, fax (yes, lots of people still use fax!), bigger colour touchscreens, auto document feeder (ADF), fast auto 2-sided printing and convenient wired and wireless networking.


In other words you can do more, using the ultimate wireless and networking technology and be powered by the latest Heat-Free PrecisionCore Printing Technology which delivers laser-quality black text using less power and fewer consumables so it’s far kinder to the environment.

For a Home Office printer that you don’t have to (or want to) worry about, the new Epson EcoTank for the Home Office range ticks a lot of boxes.

Okay, let’s have a look at some of those boxes that they tick …

EcoTank ET-2811

Main functions – Print, Copy and Scan

Connectivity – Wi-Fi and Wi-Fi Direct

Print speed – 10 pages per minute black and white, 5 pages in colour

Number of printed pages out of the box – 8,100² Black / 6,500² Colour

RRP $399

EcoTank ET-3800

Main functions – Duplex Print, Copy, Scan and Ethernet

Connectivity – Wi-Fi, Wi-Fi Direct and Apple AirPrint

Print speed – 15.5 pages per minute black and white, 8.5 pages in colour

Display screen – 2.4″ Colour LCD

Number of printed pages out of the box – 14,000² Black / 5,200² Colour

RRP $549

EcoTank ET-4800

Main functions – Print, Copy, Scan, Fax, ADF and Ethernet

Connectivity – Wi-Fi, Wi-Fi Direct and Apple AirPrint

Print speed – 10 pages per minute black and white, 5 pages in colour

Display screen – 1.44″ Colour LCD

Number of printed pages out of the box – 3,600² Black / 6,500² Colour

RRP $499

EcoTank ET-4850

Main functions – Duplex Print, Copy, Scan, Fax, ADF and Ethernet

Connectivity – Wi-Fi, Wi-Fi Direct and Apple AirPrint

Print speed – 15.5 pages per minute black and white, 8.5 pages in colour

Display screen – 2.4″ Colour LCD

Number of printed pages out of the box – 14,000² Black / 5,200² Colour

RRP $649

All four new models come with Epson’s world-class one-year warranty with a free bonus second year upon registration.

The four new EcoTank Home Office printers are available now at www.epson.com.au and from all authorised Epson resellers and retailers.

Also see Small Business Answers guide to buying a printer.

HP Presence ready for a Hybrid Work

HP Presence is a portfolio of conferencing and collaboration solutions for people to truly work together and feel connected – especially when they’re not in the same room.

While the shift to hybrid has given people the freedom to work from virtually anywhere, the way people work together, both in and out of the office, is evolving. Eighty per cent of businesses are changing office spaces to focus more on collaboration.

“With hybrid here to stay, pre-COVID technology simply can’t solve for the new ways people work. Without the right technology, people aren’t being heard and their ideas are getting lost. Every voice deserves to be heard – whether they’re sitting in the meeting room or at their kitchen table,” said Andy Rhodes, Global Head of Commercial Systems and Display Solutions at HP Inc. “HP Presence fits the work world of yesterday, the world of today, and is future-proofed for tomorrow’s collaboration needs, so no matter where you work, no thoughts are left behind.”

HP Presence Meeting Space Solutions

HP Presence Meeting Space Solutions are curated into small, medium, and large space kits, and scalable to enhance meeting space needs. Every kit includes an HP Presence Mini PC, an HP Presence Control Center, colour-coded cables, and mounting equipment. The HP Presence Solutions arrive neatly packaged in the same box with a step-by-step setup application, making deployment a breeze. New components include:

  • HP Presence Mini Conferencing PC – High-performance processing powerhouse PC that gives IT peace of mind with HP Wolf Security for Business and integrated management.
  • HP Presence Control and HP Presence Control Plus Intelligent room controls that put the meeting host in charge with sleek low-profile designs and adaptive AI-enhanced Audio by Bang & Olufsen. HP Presence Control is perfect for huddle rooms to medium-sized meeting spaces, while HP Presence Control Plus can accommodate medium to large meeting spaces. Connect up to three room controls to provide control to more people.
  • HP Presence See 4K AI Camera- This 4K AI camera combines intelligent cinematic audio and video experiences with privacy so users can rest assured the camera is off when it mechanically rotates to face the floor.
  • HP Presence Audio Video Bar – For larger meeting spaces that require more audio and video, this device combines intelligent cinematic video experiences with privacy, and audio custom-tuned by Bang & Olufsen, so people can be seen, heard, and hear clearly in the room, and when video isn’t being used, the privacy shutter closes and shuts the camera off.
  • HP Presence Hub and HP Presence Talk Satellite Microphones- Make sure everyone can be heard in large room deployments with HP Presence Hub, and easily add up to two satellite microphones for additional voice pickup range with an easy-to-see status LED, so people know when mute is on or off.

It is clear people are feeling the effects of working remotely. As some companies move employees back into the office part-time, the change has left employees looking for collaboration experiences that give them a sense of connection. They want to be heard and seen and don’t want to experience system lags, delays, or other audio and video-related issues. HP Presence Meeting Room Solutions empower people to:

  • Start meetings quickly. Upon entering a meeting room, HP Meeting Ready automatically wakes up the room control and brings the camera to life so people can begin meetings on time. Get started in seconds with one tap to launch a Microsoft Teams or Zoom meeting. “Guest Mode” makes it easy to launch meetings with any UC device.
  • Be seen clearly. HP Speaker Frame, a picture-in-picture mode, spotlights in-room speakers so everyone feels like they have a seat at the table. HP Auto Frame puts meeting room attendees into perspective by framing out white space for a better conferencing experience for remote attendees.
  • Move around the room without disrupting the meeting flow. HP Speaker Tracking allows speakers to move around the room while keeping them in frame. Three tracking modes – slow, cinema, fast – accommodate to different presentation styles.
  • Be heard clearly. When the in-room crowd gets loud, HP Auto Volume adjusts the volume for remote attendee speakers so they don’t get drowned out and can still contribute to the discussion. If an in-room speaker talks quietly, loudly, or sits in the back of the room, HP Voice Leveling optimises the volume of the in-room speaker so they can be heard clearly by remote attendees.
  • Request help quickly when you need it. Report a room issue in two seconds. HP Presence Room Assistant[xi] makes it easy to report room issues like device issues, missing chairs or markers, clearing catering from a room, and more to IT, facilities, or the café admin.

Advancing Technology Enhanced by HP Presence

Technology enhanced by HP Presence delivers key experiences that allow people to:

  • Look their best on screen no matter the lighting condition. Upgraded camera hardware with integrated lighting enhancements automatically adapts to the lighting conditions of various workspaces. Backlight adjustment detects if there is too much light coming into the camera lens and adjusts to balance out the light. Lowlight adjustment detects if the room is too dark and brightens faces so people can be seen.
  • Break free from their desk and move around while collaborating. HP Auto Frame focuses the camera on the user and keeps them in frame even if they get up to stretch their legs. Three modes – head only, head and shoulders, and upper body – let people choose how they want to be seen and whether they want to use their hands to help express their ideas. Dynamic voice leveling automatically adjusts voice volume so it’s consistent whether the user sits in front of their PC or moves around the room.
  • Hear and be heard clearly no matter the distractions or background sounds. Integrated AI-based noise reduction filters unwanted background noises like doorbells, dogs barking, and sirens from the street, so people don’t have to worry about going off mute. To minimise distractions from background noises by other meeting attendees, the noise reduction technology also filters out their unwanted incoming background noises.
  • Be heard clearly even when wearing a mask. HP AI-based Clear Voice uses technology to identify muffled voices and applies microphone gain to compensate and ensure your original voice is what is heard in a meeting.

For more information about HP Presence, visit www.hp.com/presence.

Digital Boost Needed For Tradies

New data confirms the impact lockdowns have had on Tradies in the building and construction sector and shows the need for measures to support increased digital uptake and capacity building to accelerate recovery from COVID lockdowns.

The data released by MYOB in its Small Business Health Index shows lockdowns have immediate impacts on the building and construction sector. As of 22 October, total invoice creation was down 31%, gross pay was down by 23%, and employment was down by 16% compared to baseline.

Denita Wawn, CEO of Master Builders Australia, said, “These insights are particularly important for our industry as we move forward out of lockdowns.”

This data highlights the impact that low levels of digitisation, particularly for SMEs, have on businesses. Invoicing is down across the board, with in-person invoicing rendered impossible during lockdowns. Businesses with low levels of digitisation have been exposed as less resilient.  

“COVID has been an accelerator of existing trends such as digitisation and has provided tangible evidence of how low levels of digital uptake hurt small businesses in our sector,” Denita Wawn said.

“As the Prime Minister highlighted before the Federal Budget, ‘one of the biggest challenges and opportunities turns on how we respond to the digital transformation’. We are working government on how they can support our industry to do so,” she said.

“MYOB modelling shows there are nearly 80,000 Tradies in the construction industry alone with no or very low levels of digitisation of their business processes. Businesses located in regional areas have less access to business and employee support services,” she said. 

“We know that the greatest current challenge for Tradies in construction is managing cashflows given the stresses caused by supply disruptions, COVID delays and a mini housing boom which has meant SMEs have had to take on more work than usual. MYOB data shows that one of the greatest benefits of digitisation for SMEs is better cash flow management,” Denita Wawn said.

“Digitisation will help small building businesses to better manage their projects so they can more accurately factor in the costs of building products and specialist tradespeople into their quotes,” she said.

“Digitally advanced SMEs are 50% more likely to succeed in growing*. Supporting SMEs to become larger businesses will be increasingly important if the construction industry is to expand and address structural shortages in housing supply and infrastructure,” she said.

“With the construction industry home to more SMEs than any other industry, meaningful digital adoption will have perhaps the greatest impact in business recovery and improving business resilience,” Denita Wawn said.

*Deloitte Access Economics 2017.

Vista Print Evolves into Design, Digital and Print Partner

VistaPrint, the design and marketing partner to millions of small businesses around the world, announced a major brand evolution: the launch of Vista. This new parent brand encompasses VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition. That acquisition included Crello, a rapidly-growing, global leader in do-it-yourself (DIY) digital design. Crello, now rebranded under Vista as VistaCreate, offers a platform that makes it easy for small businesses to bring their social media and digital design to life, no matter their design experience. 

“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” said Robert Keane, founder and chief executive of Vista and its parent company Cimpress. “We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world-class social media creative design solution.”

During the last two years, Vista has made multiple strategic moves and major investments to serve small business owners’ evolving needs and to drive customer value. The pandemic has changed the world for small businesses and made it more important than ever for them to have end-to-end solutions that support them online, offline, on the go, and at any point in their entrepreneurial journey. Vista’s research shows that 82 percent of small business marketing needs now span print, design and digital.

In October 2020, Vista acquired 99designs to provide small businesses access to world-class designers to craft their perfect logo, website, packaging and more. In August of this year, Vista announced a partnership with the leading cloud-based web development platform Wix to power the creation and management of Vista x Wix websites and related digital solutions for small businesses. 

Vista has taken another integral step toward providing a compelling, full-spectrum design offering.  Through the acquisition of Crello and its rebranding as VistaCreate, Vista now provides small business customers with a vast library of professionally designed, user-friendly templates that enable them to create first-rate social media and digital marketing assets within minutes utilising the VistaCreate website and mobile apps available for both iOS and Android devices. The platform already has millions of registered users across more than 150 countries who create well over a million projects each month. 

As part of the acquisition, Vista has also acquired Depositphotos, a stock content marketplace with more than 200 million royalty-free images, videos, and music options for striking designs. Depositphotos is a thriving platform for the creative community with more than 100,000 content contributors.

Vadim Nekhai, Vice President, VistaCreate and Depositphotos said, “Over twenty years ago, VistaPrint invented online design and publishing tools for print marketing materials to empower small businesses to create attractive designs without having to learn complex software. VistaCreate brings the same simplicity to social media and other forms of digital design and Depositphotos brings a vast library of high-quality imagery, videos and music. We look forward to being part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline.”

Nekhai, the former CEO of Depositphotos, joins the team and will continue to lead VistaCreate and Depositphotos reporting to EVP and President of International, Florian Baumgartner.

For more details on Vista, visit vista.com.

Also read Small Business Answers guide to Graphic Design.

Corporate social responsibility for SMB

Increasing numbers of consumers expect businesses to exercise corporate social responsibility (CSR), and corporations worldwide are taking note. With so many options to practice corporate social responsibility, businesses of all sizes from all industries can make their own unique contribution to their communities and lift their profile simultaneously. Here’s everything you need to know about CSR for small businesses.

What is CSR?

From improving supply chains to diverse hiring practices, CSR has proven profitable for the community and boosts the business bottom line. According to one study of small businesses in Malaysia, investing in CSR not only enhances the business’s reputation it can also lead to financial rewards. Corporate social responsibility has come a long way since its inception in 1953 by American economist Howard Bowen. More businesses of today are finding mutually beneficial ways to include CSR in their overall business strategy.

CSR is far from irrelevant to smaller operations. It doesn’t have to match the costly big-ticket activities of multinational corporations to be effective either. With small and medium businesses making up 98.45% of all Australian businesses, smaller operations’ aggregate social and environmental impact on society and the environment is considerable.

There are four types of CSR:

  1. Environmental sustainability initiatives
  2. Direct philanthropic giving
  3. Ethical business practices
  4. Focus on economic responsibility

One of the core functions of PR is to help businesses understand the environment it exists in and identify what issues and opportunities there are to enhance the business’ reputation. As a strategic PR tool, CSR can be aligned with the business’ goals and core values and is a point of differentiation for brand building.

While it’s not as easy for small businesses to engage in CSR in the same way larger corporations do, small business has the advantage of being closer to community roots (72% of people believed locally-owned businesses were more likely to be involved in improving their communities than large companies). It can adapt CSR in line with local community issues and strategic priorities. Research shows that CSR creates trust in stakeholders, facilitates business growth and is crucial to long-term competitiveness. Socially responsible businesses also have the added upside of attracting more investment dollars and increasing employee morale and productivity. With so many advantages, the case for including CSR is a given in today’s competitive business environment.

CSR tactics for small business

So how should businesses engage in CSR without a huge budget?

Before businesses even begin to contemplate a foray into CSR, Forbes business expert Beth Monaghan recommends they ask themselves the following questions:

  • Who are my stakeholders and what do they care about? Is it aligned with our initiatives?
  • What are my guiding principles and values and how are they reflected in these programs?
  • What is the change we are trying to effect?
  • Who are the naysayers and how will we handle their dissonance?
  • What is the impact on my bottom line?
  • How will we measure and report on success?

This will help determine the direction and scope of the CSR activity you intend to undertake. Small businesses have the advantage of being able to build strong relationships with their local community. Your business can undertake several community-friendly initiatives including fundraisers or donate your time and expertise to a local community project. Sharing skills or mentoring is another easy way to give back.

Other popular ways to incorporate CSR include sourcing sustainable or environmentally friendly materials, reducing single-use materials, recycling, shopping locally, sponsoring local school and sporting groups and supporting diversity when deciding to hire new staff.

Last of all being open and communicative with your local community and customers is fundamental to building trust. CSR is a way to demonstrate that your business is a community leader and that part of your business’s value proposition is ensuring the welfare of the community. By using every opportunity to be upfront with all stakeholders including employees, suppliers, distributors and customers your business can enjoy an upstanding reputation and community support that will get you through good times and bad.

CSR is often talked about as though it were a new concept, but the reality is what’s good for the community has always been good for business. As marketing professor Philip Kotler noted in 2004: “A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.” Evidence shows that more than ever consumers want to believe that businesses big and small care about doing right by society and are willing to lend support to the ones that do.

By HM&M Public Relations

Webex Hologram, An Augmented Reality Meeting Solution

Cisco’s Webex Hologram is unlikely to be a solution for small businesses but it is pretty cool technology and if you do nothing else check out this one minute video.

Webex Hologram is a real-time meeting solution that uses augmented reality headsets to combine Webex meetings with 3D holograms.

With 64% of employees agreeing that the ability to work remotely directly affects whether they stay or leave a job (source: Cisco Hybrid Work Index), organizations will increasingly offer flexible work arrangements. Yet this poses a challenge for teams that require hands-on collaboration, such as design or training with a physical object. With Webex Hologram’s holographic capabilities, participants can now interact in ways previously possible only in person.

“Our mission at Cisco is to empower the 3 billion digital workers on the planet to participate equally from anywhere in the world,” said Jeetu Patel, executive vice president and general manager, Cisco Security and Collaboration. “Webex Hologram represents a large step toward our mission of delivering a delivering a work experience so seamless that there is no gap between virtual and in-person collaboration.”

Additional capabilities of Webex Hologram include:

·       Immersive technology in use today: Unlike 2D and virtual meeting experiences in the market today, only Webex Hologram enables a feeling of co-presence by delivering photorealistic, real-time holograms of actual people. For participants, this means an experience that’s more engaging and realistic, as opposed to using avatars. This can make all the difference when it comes to training and problem-solving.

·       Ability to share physical and digital content: The presenter can share both physical content and digital content that allows users to co-create and truly collaborate. Take an auto manufacturer, for instance. Participants can interact with a physical prototype of a vehicle that’s shared in the AR experience to examine and provide feedback on the vehicle’s engine and undercarriage. Design renderings of the car and other digital content can also be shared during the immersive experience.

·       Multi-dimensional experience for multiple users: Support for a “1:many” presenter experience that enables remote participation from multiple users. Each user simultaneously receives a multi-dimensional experience, as opposed to other offerings that limit usage to single angle views.

·       Headset agnostic: Webex Hologram is compatible with industry-leading AR headsets, such as Magic Leap and Microsoft HoloLens.

To learn more about Webex Hologram or request to be part of the pilot, visit webex.com/hologram.