About Angus Jones

Angus started his first small business in 1989 and has since gone on to have a successful career in marketing. He realised although there were many websites for small business none was addressing the question of how to. Angus has a passion to articulate benefits that add value to customers/readers.

DWR-933M 4G+ LTE Cat6 Wi-Fi 6 Mobile Hotspot

D-Link A/NZ has unveiled the new DWR-933M 4G+ LTE Cat6 Wi-Fi 6 Mobile Hotspot, enabling users to stay connected on the go by sharing fast 4G+ internet with up to 64 devices simultaneously. Ideal for mobile professionals, travellers, and outdoor enthusiasts, the compact DWR-933M delivers fast, secure connectivity for smartphones, tablets, laptops, and more.

Simply insert a data-enabled Nano SIM into the built-in SIM Card slot — no adapter required — and enjoy secure, high-speed 4G+ connectivity on the go, whether you’re travelling for business or enjoying outdoor adventures.

The DWR-933M combines the power of Wi-Fi 6 with dual-band support (2.4GHz & 5GHz) and speeds of up to 600Mbps, while 4G+ LTE Cat6 delivers download speeds up to 300Mbps. It also includes a USB-C port for convenient charging and supports WPA2 encryption for enhanced security.

With a 1.77″ TFT display for clear status notifications and a built-in 3000mAh battery, the DWR-933M provides up to 12 hours of typical use, making it perfect for a full day on the move.

Setup is fast and simple via the free D-Link Mobile Connect App (available on iOS and Android) or any web browser. It also supports Wi-Fi Protected Setup (WPS) for one-touch configuration.

Key Features of the DWR-933M:

  • 4G+ LTE Cat6 Mobile Hotspot with high-performance Wi-Fi 6
  • LTE Cat6 support with download speeds up to 300Mbps
  • Built-in Wi-Fi 6 (802.11ax) with 2.4GHz and 5GHz bands, up to 600Mbps
  • USB-C port for charging
  • WPA2 encryption for enhanced network security
  • 1.77″ TFT display for real-time notifications and status
  • Built-in 3000mAh battery for up to 12 hours of use*
  • Nano SIM slot – no adapter required
  • Easy configuration via D-Link Mobile Connect App or web browser
  • Supports up to 64 wireless devices
  • One-touch WPS setup

The new D-Link DWR-933M 4G+ LTE Cat6 Wi-Fi 6 Mobile Hotspot is available in Australia now from www.dlink.com.au (RRP AUD$99.95), and from all authorised D-Link partners and retailers.

Shopify Sidekick gets a major reasoning upgrade, plus free image generation  

Shopify, a leading commerce technology company, has unveiled enhanced capabilities for its AI-powered commerce assistant, Sidekick. These include advanced, multi-step reasoning and image generation, making it an indispensable tool to help merchants start, run, and grow their businesses. 

“While entrepreneurial momentum continues to thrive in the ANZ market, many retailers are still weighed down by repetitive tasks that hinder growth,” said Shaun Broughton, Managing Director APAC at Shopify. “With the latest Sidekick upgrade, our goal is to give our merchants smarter, more intuitive AI tools that help them focus on building their business and strengthening customer relationships. We want to make advanced technology feel simple and accessible—so every entrepreneur, no matter their technical expertise or economic situation, can move forward with confidence.”

The upgraded Shopify Sidekick introduces several breakthrough capabilities:

  • Advanced Reasoning Capabilities: Beyond answering basic questions, Sidekick now identifies underlying causes of business challenges, recommends preventative strategies, and delivers executable multi-step solutions. For example, when sales decline, Sidekick analyses inventory, marketing, and customer behaviour patterns to pinpoint causes and suggest targeted fixes.
  • Advanced Technical Framework:
  • Multi-source Analysis: Sidekick pulls data from sales metrics, inventory, and customer profiles simultaneously for holistic insights. 
  • Enhanced Segmentation Capabilities: New syntax improvements enable more nuanced customer categorisation, allowing merchants to target specific audiences with unprecedented precision.
  • Self-improving Responses: Sidekick continuously refines responses through contextual learning from each interaction. 
  • Integrated Image Generation: Merchants can now create polished imagery directly through Sidekick,  making this more accessible for all entrepreneurs. 

This update aligns with Shopify’s vision of “declarative commerce,” where merchants simply express their goals and the system charts the optimal path forward. By handling complex analyses and routine tasks, Sidekick allows entrepreneurs to dedicate more time to strategic initiatives and creative development.

Sidekick’s enhanced capabilities are available now to all Shopify merchants as part of the platform’s growing suite of AI-powered commerce tools. This update follows Sidekick’s recent expansion to all 20 languages supported in the Shopify admin; merchants can now interact with Sidekick in their preferred language without manual switching. 

Powered by Shopify Magic, Sidekick is trained to know all of Shopify and is designed to operate within the context of a specific merchant’s shop to generate highly personalised support for various tasks. Sidekick is an important part of Shopify’s growing suite of AI tools, which includes: 

  • Suggested Replies for Shopify Inbox: AI-generated responses to customer inquiries 
  • Media Editor: AI image generation tool that automates background removal and replacement
  • AI-Suggested Product Taxonomy: Automatic recommendations for product categories and attributes 

For more information, visit shopify.com/sidekick

EH Jobs puts millions of job opps in your pocket

Employment Hero, the global leader in managing employment, has today announced the launch of EH Jobs, a new mobile app designed to meet the changing needs of Australian job seekers and businesses.

Built for how people actually look for work today, on their phones, on the go, and in the moments between shifts or commutes, EH Jobs recognises that finding work rarely happens at a desk anymore. 

The EH jobs app puts local businesses on candidates’ radars with zero effort – helping them manage the constant demands to fill rosters and keep their doors open to customers. For job seekers, it makes job hunting as easy as chatting on a dating app or discovering a new restaurant, tailored to a tech-native generation of employees

Tailored for the hospitality, retail and frontline sectors, EH Jobs app seeks to put an end to pounding the pavement, writing resumes and outdated hiring practices with features like:

  • No more doom scrolling: Find jobs in your neighbourhood, from company career pages, social media, and more, all in one place – plus see who’s hiring nearby on a map.
  • No resume? No problem: Set up your profile, polish it with AI, and add a video intro to show off your personality. Apply or be matched with thousands of opportunities in seconds.
  • Chat with employers: Get personal job recommendations and chat 1:1 with employers.
  • Find hidden jobs: 4 in 5 jobs never go public. Get your foot in the door with local businesses even if they’re not advertising on a job board.

Employment Hero has evolved from HR and payroll to a complete Employment Operating System, connecting both sides of the employment marketplace. EH Jobs, the latest step in this evolution, offers job seekers access to retail and hospitality businesses across Australia through a smarter, mobile-first platform.

David Holland, Managing Director of Talent Solutions at Employment Hero said: “The job hunt has changed. People aren’t sitting at a desktop scrolling through listings anymore. Job hunting has become part of daily life; Aussies are looking for work between shifts, on the train, on their phone during smoko, even while scrolling TikTok”.

“EH Jobs is designed for that reality, a fast, mobile-first experience that removes friction on both sides of the marketplace and integrates with how people use technology today.Our record so far is just 18 minutes from a candidate seeing a business listing and successfully scheduling a Trial Shift. I expect that record will continue to tumble,” he said. 

The move is part of the company’s mission to make employment easier and more valuable for everyone.

The launch comes amid rising hiring costs and persistent talent shortages across frontline industries. The latest Employment Hero Jobs report, based on 1.1 million verified payrolls, shows that employment growth and wage growth have plateaued at just 1.5% QoQ and 0.7% QoQ, respectively.


EH Jobs offers a timely solution, giving employers a free and direct way to tap into a national pool of ready-to-work candidates. Employers on the Employment Hero platform also gain access to SmartMatch, which uses existing HR data to recommend the best-fit candidates automatically.

“This isn’t just another job board,” said Holland.  “We’re bringing a sense of immediacy to job seeking, especially for those in casual and shift-based roles, where speed and simplicity make all the difference.  

“EH Jobs is the front door to a more connected employment experience; one that benefits jobseekers and businesses alike.”

EH Jobs is available to download now via the App Store and Google Play.

2-in-3 Aussie SMB owners struggle

VistaPrint has today released the findings from its 2025 SMB Report revealing that over 2-in-3 (65%) SMB owners struggle in the first quarter of 2025, but the outlook looks positive with half of SMBs (50%) describing their current feeling as optimistic, positive, excited, or uplifted.  

There are plenty of political, economic and technological shifts happening that SMBs are having to navigate.  SMB owners are particularly worried about inflation (43%) and a potential recession (38%), and as many as 2-in-5 (39%) say AI has made it significantly (9%) or somewhat (30%) harder to stand out.   

SMBs are tackling headwinds with optimism and pragmatism 

As always seems to be the case, Australian SMBs are tackling headwinds with optimism, stoicism and pragmatism. 

2025 is an election year in Australia and roughly 2-in-5 (38%) SMBs expect the upcoming election will impact their business positively while over a quarter (27%) expect things will remain the same.  

Furthermore, the global political landscape doesn’t appear to be impacting Australian SMBs’ confidence either, with just under half (48%) either very prepared (13%) or somewhat prepared (35%) to navigate the political shifts happening both locally and overseas, versus just 11% who are unprepared. 

With regards to technological shifts and the rapid proliferation of AI, despite some concerns,  almost 2-in-5 (37%) Aussie SMBs are very optimistic (10%) or somewhat optimistic (27%) about the role of AI in business.  

Crowded, murkier waters making it difficult to stand out  

Social media and artificial intelligence do however appear to me crowding and muddying the waters. In addition to the SMB sentiment that AI makes it harder to stand out as a brand, slightly more SMB owners (44%) believe social media does the same.  

Of those concerned about AI, lack of human touch (26%), data privacy and security risks (21%) and accuracy of the information and data reported (21%) ranked highest for the reasons for concern. 

SMBs overwhelmingly believe (62%) that AI generated content is, or has the potential to, dominate the content we see on social media and other media channels, and almost half (48%) say AI generated content makes it difficult to compete for share of voice.  

Branding and personalisation a silver bullet  

Customer engagement, personalisation and authenticity appear to be the perfect antidote to the murky waters of increased social and AI content. 

Two thirds of SMBs (66%) say customer engagement and personalisation is the main way they differentiate their brand in an environment where social media and AI generated content is gaining popularity. Prioritising authentic storytelling (35%) ranked the second most popular way to differentiate their brand.

In addition, physical marketing materials made the top three branding and marketing methods that SMBs say they are going to invest in most this year, along with digital marketing and social media.

Marcus Marchant, CEO of VistaPrint, commented on the resilience of SMBs, stating: “Despite the challenges facing small businesses in 2025, it’s encouraging to see that optimism remains strong. SMB owners are resourceful, and they recognise that strong branding, personalised engagement – particularly the use of physical marketing materials that leave a lasting impression – and authenticity, are key to standing out in today’s evolving landscape. At a time of rapid change, businesses that embrace adaptability and innovation will continue to thrive.”


SMB owners certainly appreciate the value of branding and marketing, with almost 2-in-5 (38%) putting extreme (9%) or high (29%) emphasis on it as a driver of business success in the current landscape.  

Providing great customer service, being transparent about your practices, and delivering an incredible product and service every time are the most effective ways to build brand trust according to SMB owners. Partnering with influencers ranked the least. 

To find more about VistaPrint’s range of physical marketing and branding materials [see here].

Workforce Engagement Drops to 16%

According to the second study in ADP Research’s “People at Work 2025” report series, Australian Workforce Engagement has dropped to 16%, down from 18% in the previous year. This two-percentage-point decrease contrasts with sustained engagement growth on a global level.

The research shows that Australia’s engagement rates are higher for those working in the office or on-site (17%) compared to hybrid workers (15%). Remote workers experience the lowest engagement rate (7%). This contrasts with the global trend, where hybrid workplace arrangements have been shown to promote greater engagement among the workforce.

This difference suggests that besides ongoing economic pressures and an uncertain job market, Australian hybrid and remote workers may experience a more profound disconnect from their teams and company culture, exacerbated by evolving expectations of work-life balance and the challenges that often come with remote collaboration.

“Our research demonstrates employee engagement ultimately comes down to how connected employees feel to their teams and employers, no matter where they work. Businesses should recognise that one-size-fits-all approaches no longer work, especially in an increasingly hybrid workforce. Investing in personalised, flexible solutions and cultivating a sense of belonging is a great starting point to bridge the gap, ensuring employees feel connected, valued, and motivated—whether they’re working from home or the office,” said Emmy Andriotis, Human Resources Director, ADP Australia.

Location matters

The “People at Work 2025” study shows a strong relationship between work location and employee engagement.

While 56% of employees surveyed worldwide say they work on-site every day (up 2 points compared to last year and up 8 percentage points compared to 2022), only 12% work exclusively remotely (down 1 percentage point) and 32% work in hybrid mode (down two percentage points compared to last year).

Above all, it seems that it is employee autonomy that has a significant impact on high levels of engagement. The study shows that respondents who have complete freedom of choice regarding their workplace, meaning they can choose to work on-site or elsewhere without any restrictions, are much more engaged than others. In Australia, just over one in five (21%) workers have complete flexibility of choosing their work location, a lower percentage compared to other APAC countries such as India (45%), Singapore (27%) and neighboring countries like New Zealand (24%).  

Ultimately, however, what the findings highlight is that those who have the choice, even if they work on-site or at home, are more engaged given that they benefit from more freedom.

Being part of the best team is essential

In many roles, work can only be carried out on-site, necessitating the use of other levers. One such strategy is fostering a sense of team belonging, which is crucial. The ”People at Work 2025” study reveals that most employees (90%) are part of a team, but only 52% of those who feel they are part of a high-performing team are fully engaged, compared to only 10% of those who say they aren’t on a high-performing team. This underscores the value of team belonging in the workplace.

Therefore, it is crucial to focus on employee development and give special attention to the growth of local leaders. These leaders play a pivotal role in the group’s performance, underscoring the significance of their role in the organisation.


“People at Work 2025”
Report Series Methodology

For the first time, “People at Work” is built on the ADP Research Global Workforce Survey, a robust study conducted regularly since 2015. The survey was designed by ADP Research’s team of analysts by obtaining information about the labor market from the perspective of workers themselves, with the goal of providing insights that can improve the world of work by better understanding worker sentiment and expectations.

Based on survey data from nearly 38,000 working adults in 34 markets across six continents, “People at Work 2025” features a representative sample of the global workforce to provide regional and market-to-market comparisons of worker sentiment in the Asia-Pacific region, Europe, Latin America, the Middle East and Africa, and North America.

Respondents come from a wide variety of industries, educational backgrounds, on-site and remote work environments and skill sets. They represent a range of management and individual contributor roles, working for employers of all sizes.

A unique attribute of the “People at Work 2025 report series is its measurement of worker sentiment in granular detail across worker types using a proprietary methodology developed by ADP Research. In addition to demographic and employer characteristics, survey respondents are classified by the type of work they do – knowledge, skilled task, or cyclical – regardless of industry.

“People at Work’s” ability to gather sentiment along these different worker and geographical dimensions provides employers with a fine-tuned and granular view of the global workforce that they can leverage to better understand their workforces and drive growth through data-driven talent decisions.

Each report will pair global trends with market-by-market insights on workplace topics ranging from artificial intelligence and workers holding multiple jobs to get by, to wage trends and career development.


We define engagement as the emotional state of mind that causes people to do their best work and do it sustainably. This means they’re doing their best work now and are likely to continue doing it. Our research has established a strong connection between a person’s level of engagement on the job to their level of productivity and loyalty to their employer. All organizations, big or small, want to retain workers and enhance their productivity. As such, all employers have an interest in fully engaging their workforce.

How to Overcome Social ‘Post Paralysis’ and Hit Publish

Hesitation to hit “publish” is one of the biggest roadblocks for business owners trying to grow their brand online. They know they need to show up, but they overthink every post, agonising over every word, questioning their authority, and fearing judgment.

Before they know it, they’ve wasted hours stuck in a cycle of indecision while others, often with far less experience, show up consistently and position themselves as the go-to expert.

This isn’t just frustrating; it’s a missed opportunity to attract dream clients and grow your business.

If you find yourself stuck in post paralysis, here’s how to move past it and start showing up with confidence:

1. Get Out of Your Way

Imposter syndrome whispers, Who do you think you are?—a thought that stops so many business owners from putting themselves out there.

A mindset shift that works? Detach from the post. Imagine you’re a social media manager responsible for someone else’s brand. Would you overthink it the same way? Probably not—you’d create, post, and move on.

The truth is, if you wouldn’t judge someone else for posting the same thing, why assume others will judge you?

Instead of overthinking, treat your content like an experiment. What resonates? What falls flat? The only way to know is to post and pay attention to the response. Turn it into a game.

2. See Social Media as a Flowing Stream

Many people hesitate to post because they fear their content will be scrutinised forever. However, social media doesn’t work that way.

Think of your feed as a river—your post floats by, seen by the people online at that moment, and then it moves along. It’s not a Post-it note stuck to your forehead for all eternity.

Consistency beats perfection every time. The sooner you let go of the pressure to make every post flawless, the easier it becomes to show up regularly.

3. Focus on Impact Over Perfection

What’s worse – posting something that’s not “perfect” or keeping your expertise hidden from people who need it? Your ideal clients are out there seeking exactly what you offer. Every day you stay invisible is a day they can’t find you.

Or on the flip side:
✅ The right person sees your post, and it resonates with them.
✅ They start following, engaging, and building trust with you.
✅ They become a client.

When you compare the two, one of those outcomes is far more important than the other.

4. Call Out Your Ideal Clients in Your Posts

The easiest way to engage the right people? Make it clear who your content is for.

Instead of:
“Here’s why social media matters for business owners…”

Try:
“Coaches & consultants—struggling to turn content into clients? Here’s why your messaging isn’t landing.”

This does two things:
🔹 It grabs the attention of the right audience.
🔹 It filters out the people who aren’t a fit, so you’re not answering the wrong inquiries.

“Done is better than perfect.” Because the truth is, an imperfect post that goes live will always outperform the “perfect” one sitting in your drafts.

Your expertise is too valuable to keep hidden. The world needs what you have to share, and there are premium clients out there ready to work with you.

But they can’t find you if you’re stuck in content paralysis.

So next time you’re hesitating to hit ‘post’, remember: Every expert you admire started by simply sharing what they know. Your next dream client could be just one post away.

Because at the end of the day, how can you become a thought leader if nobody knows your thoughts?

Contributed by Kady O’Connell, Founder of Kady Creative and Booked Out Brand

Employee Financial Wellness Hits Three-Year Low

Financial wellness among Australian employees dropped to its lowest point in three years due to global economic uncertainty and stagnant wages, according to Gartner, Inc.

Gartner’s latest Global Talent Monitor survey data, collected between January and March 2025, highlighted that compensation is top of mind for Australian employees, featuring in the top three reasons employees either stay at or leave their company. The prospect of increased remuneration from changing employers reached 8.3% – the highest recorded in three years.

“Current financial instability is placing significant pressure on Australian employees, yet they’re caught in a ‘stay or go’ paralysis based on achieving anticipated compensation gains,” said Neal Woolrich, Director, Advisory in the Gartner HR practice. “This can create an unproductive and sometimes toxic environment, making it critical for organisations to focus on tackling potential workforce performance issues.”

According to the Gartner survey, the intent of Australian employees to stay with their current employer has dropped to the lowest point in three years, declining from 45.1% in 2Q22 to 32.9% in 1Q25. This is despite confidence in job availability remaining stagnant at 57.5%.

“When pay is constrained and organisations have limitations on what they can do to improve this, employees start focusing their attention on what else is going on in the workplace, such as the reputation of senior leadership, ethical culture and workplace integrity,” said Woolrich. “This has a major influence on their decision on whether to stay or start looking for a new job elsewhere.”

Employees Seeking Quality Leadership

Gartner’s survey found the reputation of senior leadership moved up four places to enter the top 10 reasons employees gave for leaving their organisation in 1Q25, highlighting the need for leaders to build trust and credibility within the workplace.

“A respected leader boosts morale and helps foster a culture of motivation and loyalty,” said Woolrich. “During a time of great uncertainty, organisations that focus on providing this to their workforce are more likely to create an environment that is fair, with engaged and higher performing employees.”

Woolrich added: “Many organisations are implementing or considering return-to-office mandates as a way to drive collaboration, productivity and a sense of connectedness. But what matters is not where work gets done, but how work gets done. The most critical ingredient is a collaborative team culture.”

In addition, job interest alignment entered the top 10 drivers of attraction for the first time in 12 months, as employees focus on roles that match their personal beliefs. This is also reflected in a greater focus placed on working for an organisation with ethical leadership and workplace integrity, with ethics jumping three places to rank 10th (see Table 1).

Top 10 Drivers of Employee Attraction and Attrition, Australia, 1Q25

Drivers of Attraction (change in rank)Drivers of Attrition (change in rank)
Work-life balance (+1)Manager quality (Nil)
Location (-1)Compensation (Nil)
Compensation (Nil)Work-life balance (+2)
Respect (Nil)Respect (Nil)
Coworker quality (+2)People management (-2)
Manager quality (Nil)Location (+2)
Vacation (-2)Coworker quality (-1)
Future career opportunity (+1)Future career opportunity (+1)
Job interest alignment (+2)Recognition (-2)
Ethics (+3)Senior leadership reputation (+4)

Source: Gartner Global Talent Monitor Survey, 1Q25

Adobe innovations across its Creative Cloud apps

Adobe has unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world’s largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs with Text to Pattern in Illustrator, instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro, quickly edit with supercharged Remove Background in Photoshop and streamline font selection with more than 1,500 new popular fonts like Helvetica and Gotham. New Firefly-powered generative AI capabilities across Photoshop, Premiere Pro, Adobe Express, Illustrator and InDesign provide creators with superpowers for quickly generating images, videos, graphics and patterns, animating still images and turning long video footage into social-size clips.

Adobe also announced the new Firefly app, which brings creative professionals an all-in-one home for AI-assisted content ideation, creation and production. Firefly incorporates Adobe’s commercially safe creative AI models — including the new ultra-realistic Firefly Image Model 4 and new Firefly Video Model – and now gives creators the choice to explore in different aesthetic styles with models from partners including Google and OpenAI. New Firefly Boards, now in public beta in the Firefly app, offers an AI-first workspace for moodboarding, rapid concept exploration and collaborative ideation. Firefly’s latest innovations empower creators to move from concept to delivery faster, with greater flexibility and precision.

“Adobe is laser focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility and, of course, amazing creative superpowers,” said Deepa Subramaniam, Vice President, Product Marketing, Creative Cloud at Adobe. “Today, we’re bringing creative professionals major advancements in app performance, highly requested productivity features and all-new AI features powered by Firefly to give creators everything they need to bring their creativity to the world.”

Empowering Creative Professionals with New Tools and Productivity Upgrades in Creative Cloud Apps

Creative professionals around the globe — from photographers to designers, illustrators, video editors and beyond — trust Adobe’s flagship Creative Cloud tools to tell their stories and do their best and most important work. Adobe is announcing powerful new AI innovations across Creative Cloud apps to empower creative pros with tools that deliver unprecedented speed, control and precision:

  • Photoshop upgrades deliver a combination of greater speed, smarter suggestions and tools for working with precise details. They include Firefly-powered AI features like Composition Reference in Text to Image, which unlocks powerful creative controls for ideating by generating assets with the same structure and visual arrangement as a reference image; Select Details, which make it faster and more intuitive to select things like hair, facial features and clothing; Adjust Colors, which simplifies the process of adjusting color hue, saturation and lightness in images for seamless, instant color adjustments; and a reimagined Actions panel (beta), which delivers smarter workflow suggestions.
  • Express upgrades deliver advanced video, animation and on-brand tools that empower creators to do more with their designs, illustrations and footage. These include Clip Maker to instantly convert long video footage into social-length clips; Dynamic Animation to animate still images with a single click; Enhance Speech to remove distracting background noise for polished, pro-quality sound; Generate Video using text and image prompts to generate custom, commercially safe b-roll or background footage; and Generate Similar to instantly generate a multitude of variations of a reference image. The new features help creative professionals work quickly across new mediums to extend the reach and impact of their content and make it easy for small business owners, teachers, marketers and others to elevate the quality and impact of their social, digital and in-real-life assets.
  • Illustrator upgrades deliver new AI generation tools along with speedier performance. Firefly-powered Generative Shape Fill and Text to Pattern help designers jumpstart their design process and customise concepts in their own individual style. Menu access is now more responsive, so designers can start their projects more quickly and complete tasks faster than ever. Across the board, Illustrator’s most popular effects are now up to five times faster.
  • InDesign upgrades deliver new Firefly-powered image generation along with productivity boosts like easily converting PDFs to InDesign documents. Generative Fill (beta) transforms vector graphics into artwork from simple text prompts. Math Expressions empower creators to place complex mathematical notations directly in layouts.
  • Lightroom upgrades deliver new tools for editing and sharing photos on both desktop and in the mobile app. All-new Select Landscape in Lightroom and Lightroom Classic helps photographers automatically detect and create masks for common landscape elements like water, plants, sky and more. Additionally, Lightroom Mobile and Web are introducing new sharing capabilities. Upgrades to Quick Actions make it simple to retouch group photos with precision and control.
  • Premiere Pro upgrades deliver tools for generating, editing and searching footage at lightning speed. Firefly-powered Generative Extend is now generally available and production ready with support for 4K and vertical video; Media Intelligence helps editors find relevant clips by searching terabytes of footage in seconds; and Caption Translation instantly localises captions in 27 languages.
  • Adobe Fresco upgrades deliver a new “created without generative AI tag” which can be included in an image’s Content Credentials to protect the author’s rights and the capability to link exports directly to social media accounts.

In addition, Adobe added more than 1500 of the most popular fonts to Creative Cloud applications through the Adobe Fonts library, including Arial, Gotham, Helvetica and Times New Roman.

AI Agents in Creative Cloud Apps

Adobe believes AI agents will be powerful and productive tools for creative professionals similar to how generative AI assists them today. The company recently shared its vision for agentic AI and is working to bring creative professionals tools that can use natural language to access more than 1,000 one-click actions in Photoshop, help them learn new features and handle repetitive tasks with the creator in control and in the driver’s seat.

Photoshop’s new reimagined Actions panel (beta) offers smart suggestions to creators that can inspire them to try out various creative directions and help them choose a series of multi-step edits to undertake. The Actions panel enables them to enact these edits with a single click. It is the foundation of what will become Photoshop’s first creative AI agent.

Adobe has also laid the foundation for agentic professional video workflows in Premiere Pro with Media Intelligence, which understands the content clips, automatically recognising objects and the visual composition of shots in every frame. Adobe is also planning to bring agentic AI to Adobe Express, transforming it into a creative partner that helps users of all skill levels quickly and intuitively create standout visual content and bring ideas to life with ease.

Supporting the Creative Community

As it showcased its latest innovations, Adobe invited the creative community to participate in a new Creative Apprenticeship initiative, aimed at helping the next generation of creators establish themselves in their careers. Adobe has recruited hundreds of mentors and employers to the initiative, which provides participants with hands-on learning opportunities, mentorship and real-world experience.

Adobe also announced new protections for creators to help ensure they receive credit for their work and to protect it from misuse and misrepresentation. The launch of the Adobe Content Authenticity app, now in public beta, offers a free tool to let creators choose which information is attached to their work via Content Credentials. It includes verified identity (powered by Verified on LinkedIn and social media accounts. Creators can include a tag in their Content Credentials to state they don’t want generative AI models to train on their work.

Adobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators’ rights. For information on our approach to generative AI, visit: https://www.adobe.com/ai/overview/firefly/gen-ai-approach.html

hipages energy saves 20% on power bills

As the nation’s cost-of-living crisis continues to bite, hipages Group has launched a new service to help Aussies save on their electricity and gas bills – ‘hipages energy’.

A first-of-its-kind service available to Aussies, hipages energy uses Australia’s Open Energy initiative to analyse your energy usage and automatically switch users to better deals at no cost.

A game changer for the more than 80 per cent of Australian households overpaying for electricity,

‘hipages energy’ guarantees a 20 per cent saving on your electricity bill within the first twelve months* – equivalent to over $250 a year for the average Aussie household.

To sign up and start saving, Aussies can simply enter their details, share their current energy plan, and hipages takes care of the rest, switching you to the right plan at the right time from a network of energy retailers.

According to hipages Group CEO Roby Sharon-Zipser, ‘hipages energy’ is an extremely useful tool for homeowners, renters and small business owners to battle the ongoing cost of living crisis.

“We know that all Australians have been hit hard with skyrocketing prices, and the cost of energy is causing particular strain. While the extension of the Federal Government’s Energy Bill Relief Fund will help, it’s unfortunately a temporary solution.”

“hipages energy is an evolution of our services that will provide lasting support for Australians. Instead of connecting Aussies with tradies only, we’re now connecting them with a better deal on their energy plan.”

“For business owners, it is a simple way to reduce overhead costs and the time and effort that goes into finding better deals on power for your workplace.”

“We hope that by expanding our offerings available to homeowners and business owners, we can make building and maintaining homes and businesses easier.”

Australian business owners can visit hipages to sign up and start saving today.

Synology announces DiskStation DS925+

Synology has launched DiskStation DS925+ for professionals and businesses seeking high performance and reliable data management.

“The 4-bay Plus Series models inherited over one million installations and have always been among our most widely-adopted products.” said Jeffrey Huang, product manager of Synology. “Not only are they favoured by professionals, but also deployed in remote and branch environments as edge servers. For this reason, we’ve designed the DS925+ to deliver business-grade performance and reliability.”

Efficient and Scalable Storage in a Compact Form

The DS925+ is engineered to tackle demanding workloads. Equipped with dual 2.5GbE ports and two M.2 slots for creating all-flash storage pool or cache, the DS925+ delivers substantial performance gains with preconfigured settings compared to its predecessor—including 149% faster SMB downloads, 150% faster uploads, 131% faster reads, and 150% faster writes.

In addition to its performance, the new 4-bay model also provides high capacity and scalability. When paired with the new DX525 expansion unit, it supports up to 9 drive bays and offers up to 180 TB of raw capacity, allowing users to expand as needed, making it ideal for growing data demands.

The DS925+ is engineered as a full-featured system to deliver consistent performance and reliability with Synology hard drives. It follows a carefully curated drive compatibility framework, backed by over 7,000 hours of rigorous testing. To ensure optimal integration and long-term dependability, DSM on the DS925+ requires compatible hard drives for installation.

Versatile Features for Business Workloads

Powered by Synology’s DiskStation Manager (DSM), the DS925+ offers versatile features to meet diverse business data management needs.

  • Synology Drive transforms the system into a private cloud, enabling cross-platform access and site-to-site syncing for distributed teams.
  • Active Backup Suite provides comprehensive protection for Windows, Linux, and MacOS devices, virtual machines, and cloud accounts, with flexible off-site backup options.
  • Surveillance Station delivers scalable video management and offers real-time intelligent analytics to safeguard physical assets.

DiskStation DS925+ Availability

The DS925+ and DX525 expansion unit will be available starting April 23rd, 2025, through Synology’s network of partners and resellers worldwide. For more information, please see the DS925+ and DX525 product pages.