About Angus Jones

Angus started his first small business in 1989 and has since gone on to have a successful career in marketing. He realised although there were many websites for small business none was addressing the question of how to. Angus has a passion to articulate benefits that add value to customers/readers.

Save 20-50% with Swann Security

Click Frenzy specials in an opportunity for small businesses also to benefit. If you are looking to upgrade your business security, Swann Security has some great limited-time deals.

For a limited time only, customers will be able to enjoy exclusive discounts on a wide range of Swann Security’s top-selling security products. From state-of-the-art security cameras to cutting-edge smart home systems, our Click Frenzy sale has something for everyone looking to secure their home or business.

The sale will be running from the 12th of May – 24th of May offering sales between 20-50% off.

Please see the list below of the latest / top curated products from this year’s sale:

ProductRRPPromo PriceSave $Save %
AllSecure600™ 4 Camera 8 Channel 2K Wire-Free HD Wireless NVR Security System$999.95$699.95$300.0030%
[BUNDLE] 6 Camera 8 Channel 4K Ultra HD DVR Security System with 1080P SwannBuddy™ Video Doorbell & Chime$1,199.95$899.95$300.0025%
[BUNDLE] Master-Series 6 Camera 8 Channel NVR Security System with 1080P SwannBuddy™ Video Doorbell & Chime$1,449.95$999.95$450.0031%
CoreCam Pro™ 2K Wireless Spotlight Security Camera$229.95$184.95$45.0020%

Galaxy A Series Enterprise Edition range for businesses

Global leader in the technology industry, Samsung Electronics, has announced the launch of its Galaxy A Series Enterprise Edition which includes the Galaxy A54 5G, Galaxy A34 5G and Galaxy A14 4G in Australia, offering enhanced security, tools, applications, and support needed for businesses at an affordable price range. Boasting up to two full days of battery life1, these innovative smartphones enable users to stay connected without worry.

Following the recent news that Samsung was awarded Canstar Blue’s 2023 Most Satisfied Customers in the Smartphone Category, the Galaxy A series Enterprise Edition announcement speaks to the brand’s delivery of the latest Galaxy advancements at a great value.

The Galaxy A54 5G, A34 5G and A14 4G offer enterprise-focused features, such as fast file sharing with enhanced security, easy management of multiple SIMs with secured authentication, and 25W fast charging (15W fast charging on the Galaxy A14 4G) which allows users to be more productive in any environment.

Featuring immersive Super AMOLED displays, the 6.4-inch2 Galaxy A54 5G and 6.6-inch3 Galaxy A34 5G were upgraded for astounding outdoor visibility, even under bright sunlight. Between the enhanced Vision Booster and a 120Hz refresh rate, the displays complement users who are working on the go as they move between different lighting conditions. The hero device of the Galaxy A Series Enterprise Edition range, the A54 5G, features a premium look and feel as well as increased camera pixel size4, allowing for easy image capture in both bright and low light conditions. With a 32MP front camera, 50MP rear camera, and video digital image stabilisation (VDIS) to combat shakiness and blur, users can connect through super-smooth video calls.

In a world of ongoing cybersecurity threats, businesses need to invest in mobile experiences with high quality security. The Galaxy A series Enterprise Edition come equipped with a one-year subscription to Samsung’s Knox Suite, its built-in security platform that is designed to provide multi-layered protection against malware, hacking, and other cyber threats. Offering end-to-end mobile management tools, the latest A series iterations streamline device management for added convenience. Timely software updates and support helps users receive critical OS updates and patches for up to five years, with options for remote support. A two-year availability assurance post-launch allows businesses’ IT teams to test, use and maintain consistency across teams.

“At Samsung, we understand the unique needs of different businesses, and the Enterprise Editions of the Galaxy A series range demonstrate our commitment to providing them with the tools they need to succeed,” said Garry McGregor, Vice President, Mobile Experience Division, Samsung Electronics Australia.  

“These devices are designed to deliver a user-friendly experience, enabling businesses to enhance workplace productivity through powerful performance, advanced Knox security solutions, two year product life-cycle assurances, and world class system support at an accessible price point.”

The Galaxy A54 5G and Galaxy A34 5G are also compatible with the Samsung Galaxy ecosystem to provide seamless connectivity between devices. Users can get 100GB of cloud storage and easily back up photos to OneDrive with a six-month trial of Microsoft 365 Basic5, accessible on the Galaxy A54 5G and Galaxy A34 5G.

The Enterprise Editions of the Galaxy A54 5G, Galaxy A34 5G and Galaxy A14 4G devices can be purchased via Telstra, Optus, and IT distributors Dicker Data, Synnex, Ingram Micro and World’s Best Technology who have a network of IT Resellers which include CompNow, JB Hi Fi Commercial and RTV Computers. Varying by model, prices range from $329 – $699 RRP. For more information, click here.

Small business budget measures

Leading non-bank business lender, ScotPac has welcomed the Federal Governments small business budget measures to assist businesses, including the temporary extension to the instant asset write-off threshold.

ScotPac CEO, Jon Sutton said the temporary extension to the instant asset write-off threshold to $20,000 for businesses with a turnover of up to $10 million for one year was a welcome initiative.

“The extended instant asset write-off is good news for SMEs as it allows them to invest in growing their business by purchasing much needed equipment,” Mr Sutton said.  

“We know from our most recent SME pulse check (SME Growth Index Q1, 2023) that 60% of SMEs are planning to invest in their business in the next six months, up from 55% a year earlier. 

“SMEs will welcome this additional investment support which will in turn benefit other businesses throughout their supply chains,” Mr Sutton said.

Mr Sutton said the other key budget initiative for SMEs included cash flow support through halving the adjustment factor applied to Pay As You Go (PAYG) and GST instalments.

“Cash flow is the lifeblood for SMEs, so any measure like this that keeps more working capital in the pockets of small and medium business owners is a positive.”

Mr Sutton encouraged SME owners to engage with their broker or advisor to ensure they were maximising opportunities available to them under the sorts of measures outlined in the Budget.

“A lot of SME owners remain unaware of the range of financial support options available to make running and investing in their business easier,’ Mr Sutton said.

“ScotPac has the breadth of products and experience to help more businesses in more situations than any other non-bank lender, including invoice finance, asset finance and online business loans.

‘Our new Partner Portal also provides brokers and advisors with all the tools they need to quickly find the right solution for their clients and grow their own business at the same time.”

ePac Flexible Packaging Launches Design Services

ePac Flexible Packaging (ePac) has announced the launch of in-house design services to support brands of all sizes to optimise packaging design and branding.

A network of designers has joined ePac to help bring new and existing customers’ brands to life, providing packaging design support, as well as branding and content services to support their growth journey.

To celebrate the launch of the new offering, ePac is launching a design competition open to new and existing customers, as well as design and creative agencies. The competition will run between 8 May 2023 and 30 June 2023, with the winner of the ePac Packaging Design Awards to win A$5,000 worth of flexible packaging in the form of roll stock or pouches.

Claire Summers, ePac Flexible Packaging Marketing Director, APAC says: “Branding and design plays a pivotal role in the battle for attention on shelves and online, and we are thrilled to be able to offer design services to our customers in addition to their digital packaging needs.”

“Since launching in 2021, ePac has received a great response from the community, helping us build momentum in Australia. ePac’s design offering is a natural progression from our vision to help small businesses establish big brand presence by supporting their packaging needs with its local, cost-effective, fast and sustainable offerings.”

Built entirely on breakthrough digital printing technology, ePac serves local brands of all sizes, across multiple product categories from snacks, confections health and beauty, coffee, natural and organic foods, pet food, and nutritional supplements.

ePac provides 10-15 business day lead time, focuses on small and medium run-length orders, and enables brands to order to demand and avoid costly inventory and obsolescence.  

Backed by industry leading digital printing capabilities, ePac’s order-to-demand model equips local businesses with the confidence to take new products to market without the hassle of lost costs associated with inventory and obsolescence, through short and medium run length orders.

The network of designers and content creators include David Schembri Studios, Designable, Birdstone and Thick Black Frames.

The judging criteria for the Design Awards can be found here and entries need to be submitted at competitions@epacflexibles.com.

More information on ePac’s design services can be found here: epacflexibles.com/en-au/flexible-packaging-graphic-design-services.

Threat Report: Cybercriminals using Microsoft and Adobe to Lure Victims

In the first quarter of 2023 there was a significant increase in cyberattacks exploiting trust in established tech brands Microsoft and Adobe, according to Avast, a leader in digital security and privacy. The Avast Q1 2023 Threat Report, found a 40 percent rise in the share of phishing and smishing attacks over the previous year. Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses.

Malware, scams, and phishing attacks attempt to steal consumers’ sensitive data, like passwords, Tax File Numbers, and other personal identifiable information. When this data gets into the wrong hands, cybercriminals have the arsenal to easily steal someone’s identity. Identity theft can lead to a nightmare of events, from scammers ruining people’s credit score, to selling their information on the dark web, and even impersonating people to pass background checks.

“If you think your data has no value then why would scammers spend so much time trying to steal your data if it’s worthless? The truth is that anyone can be affected, and it is important to stay vigilant and use proper protection,” said Jakub Kroustek, Avast Malware Research Director.

“Unfortunately, scammers have made it nearly impossible to take any message at face value – all communications, whether seemingly from a friend, boss, or household brand, have potential to be fraudulent.”

New Malware Distribution Tactics Abusing Microsoft OneNote & Adobe Acrobat Sign

Cybercriminals know they can lure victims by using the names and likeness of well-known brands that consumers already trust. Avast has observed this trend among two popular applications commonly used for work: Microsoft OneNote and Adobe Acrobat Sign.

Scammers are sending out Microsoft OneNote files as email attachments to victims. When someone opens the attachment, it triggers the download of malware onto a device. Avast has spotted malware such as Qbot and Raccoon using this distribution technique to steal information, and has also observed IcedID, a banking Trojan, using OneNote attachments to steal money. During Q1 of 2023, Avast protected more than 47,000 global customers, including 940 in Australia from these types of attacks.

In some cases, Avast researchers also observed cybercriminals exploit Adobe Acrobat Sign by adding malicious links into documents that are sent from legitimate Adobe email addresses. These links prompt victims to download .ZIP files, which contain a variant of the Redline Trojan that can steal passwords, crypto wallets, and more.

“My advice is to take extra caution with any email asking you to download files or click on a link, even those that appear to be from reputable brands,” advises Jakub Kroustek.

“Cyber Safety software can act as a safety net for providing an extra layer of security to these types of savvy attacks that are increasingly targeting people.”

Avast’s Web Shield technology, part of all Avast Antivirus versions, is capable of scanning and unpacking OneNote files to detect malware. The threat research team has also developed specific heuristics and Yara rules to keep people safe from these threats.

Scammers are Casting More Lures as the Share of Phishing Attacks Increases 40% YoY

Phishing continues to be another way scammers take advantage of trust, posing a significant and rising threat to consumers. The Avast team found that the share of global phishing attempts among all threats blocked in Q1 was up 40% compared to the same quarter in 2022.

One type of phishing scam on the rise is refund and invoice scams, which happen when fraudsters send false bills or invoices for goods or services that were never ordered or received. Scammers often use household names with recognisable branding and logos to make these scams appear legitimate. Invoice scams also had a sharp uptick in Q1 2023.

The pervasiveness of attacks via mobile text messages, called smishing attacks, has also contributed to the rising rate of phishing incidents. The issue has become so severe that the Federal Government has announced the allocation of $10 million over four years from the upcoming budget to establish a new SMS sender ID registry, that will act as a blocking list and stop scammers from impersonating trusted contacts. Common smishing attack themes include financial alerts, package delivery notifications, tax alerts, charity scams and lottery scams.

“Scammers often play off victims’ emotions by creating a sense of urgency in their messages. If you receive an email or text out of the blue with an urgent request, or a message that seems too good to be true, take a few extra moments to verify it before acting,” says Jakub Kroustek.

“Always take a close look to confirm that an email or text is coming from a trusted sender, and if you have any doubt, go directly to the source, whether that be a person you know or a company’s help portal.”

Avast Free Antivirus, all Avast’s premium versions, and Avast Secure Browser provide top protection against phishing attacks, which is verified in quarterly tests by independent testing organisation AV-Comparatives.

The Avast Q1 2023 Threat Report can be found here: https://decoded.avast.io/threatresearch/avast-q1-2023-threat-report/

Government Support to Combat Inflation needed from Federal Budget

92% of Australian small businesses are calling for more support to help mitigate the negative effects of inflation, as revealed by a new study by accounting software provider Reckon . Fears of a recession are also front of mind, with 75% worried about this prospect.

The survey, which includes over 290 Australian SMB owners, reveals their aspirations and mood in the run-up to the 2023-24 federal budget, which will be revealed on 9 May 2023.

Small businesses are not confident that the budget will deliver positive change, with only 13% feeling optimistic. The survey also found that only 15% believed that enough was being done to improve Australia’s economic prosperity.

Sam Allert CEO of Reckon said, “Most SMBs are significantly concerned about the pressures of high inflation, as we can clearly see from the survey results. With the cash rate being raised by the RBA yet again, and the cost of living remaining high, SMBs want to see relief for these issues in the upcoming federal budget.

It seems, however, that the vast majority are not confident that the budget will adequately address these concerns. In the current economic climate, this comes as no surprise, and we remain hopeful that the budget will deliver on this front.”

Cybersecurity

With cybercrime becoming more widespread and sophisticated, representing a credible threat to businesses and their clients, 90% of SMBs want to see more being done to alleviate cyberthreats and boost cybersecurity.

Sam Allert commented, “It’s also no secret that there has also been a significant increase in cyberthreats over the last few years. Cybercrime has grown in sophistication and prevalence, leaving most small businesses looking to the federal government for relief and protection.

The threat of data loss, scams, or fraud for a small business is very real, and would represent an existential threat to livelihoods, business reputation, privacy, and the ability to continue to trade. Let’s hope the budget contains measures to mitigate cyberthreats and boost cybersecurity.”

Societal issues

In terms of societal issues, the study revealed that 51% wished to see more being done about climate change, while 39% wanted more support for mental health.

Sam Allert continued, ‘The peril of climate change is a primary concern for Australia and the globe, representing an environmental and economic threat. However, it seems that while this is certainly of concern to SMBs, it’s not a primary one.

Similarly with the issue of mental health, which we at Reckon take very seriously, our survey revealed only modest support for assistance in this area.

Taken as a whole, this would indicate that while such societal issues rank reasonably high in terms of importance, SMBs are much more focused on tangible economic support at this time. While I certainly hope to see these issues being addressed in the budget, it would also have to include meaningful economic relief to satisfy Australian small businesses”

Primary areas of concern

The study also revealed and ranked the primary concerns of small businesses, which they want to see included in the federal budget.

The study revealed that SMBs wanted to see more focus and investment in addressing; inflationary pressures (22%), healthcare (21%), and personal and business tax cuts (20%). Interest rates (15%) and power costs (14%) also ranked as of reasonable concern. Lower on the list were defence (9%) and super changes (7%).

Easy passwords expose everyday Aussies

Australian businesses are being warned to make sure their passwords are up to scratch, with ‘123456’ and ‘password’ still amongst the most popular choices.

The latest data from Microsoft shows hackers are conducting 921 password attacks every second, a 74 per cent increase from 2021*.

“Using the name of your childhood pet, your birthday or the street you grew up on simply isn’t enough to protect yourself from scams or cyber attacks in 2023,” said Phil Parisis, General Manager of My Business

“If it’s easy for you to remember, chances are it’s also easy for cybercriminals to guess and that’s not only putting you at risk but also exposing the businesses and corporations that you work for.

“Often a password is a first line of defence in a cyberattack so you want to make sure it’s like a locked door.” 

According to CyberNews** and their analysis of leaked accounts, the most popular passwords in 2023 are:

  • 123456
  • 123456789
  • qwerty
  • password
  • 12345
  • qwerty123
  • 1q2w3e

Of the more than 15 billion passwords analysed from publicly-released data breaches, only around two billion were unique. 

“What’s interesting about this password data is that researchers were able to tell users favourite sporting teams, their cities, favourite food and even their ages just by their passwords,” Mr Parisis said.

“Another common inclusion is a year – often their birth year or another significant year in their life.

“Often people have the same password across their personal and work accounts which increases their chances of being hacked and losing multiple accounts at the same time.”

Mr Parisis’ top five tips for creating strong passwords:

  1. Multi-factor Authentication. A security measure that requires two or more proofs of identity to grant you access. Multi-factor authentication typically requires a combination of either passwords, PINs, secret questions, an authenticator app, or fingerprint/other biometric. 
  2. Use a mix of characters. Use a combination of uppercase and lowercase letters, numbers, and special characters (such as %, *, and @) in your password. This makes it much harder for someone to guess your password using brute force methods. The longer your password, the harder it is to crack. Aim for a password that’s at least 12 characters long. 
  3. Avoid common words and phrases. Avoid using common words or phrases in your password, such as “password,” “123456,” or “qwerty.” These are among the most commonly used passwords and are easily guessed by attackers.
  4. Don’t reuse passwords. Never use the same password for multiple accounts. If one password is compromised, all of your accounts are at risk. Staff should have their own accounts and passwords. 
  5. Use a password manager. The best passwords are the ones you don’t have to remember at all. A password manager can generate strong, unique passwords for each of your accounts and store them securely. This eliminates the need to remember multiple passwords and helps you create stronger passwords overall.

Mr Parisis says the latest ReportCyber*** data shows an eye-watering $300 million is lost every year to cybercrime.  My Business helps small businesses protect against cyber scams and attacks by offering automated staff training, tools and resources.

“Our simple training helps small business owners work smarter, not harder but giving them the tools needed to stay protected online,” Mr Parisis said. 

“Weak passwords are one of the top causes of data breaches and cyberattacks. Small businesses are particularly vulnerable to these threats due to their limited resources and often lack of dedicated IT departments.

“Make sure staff undergo regular security training exercises to follow password hygiene best practices, including identifying and reporting suspicious emails and messages.” 

Protect your property with smart security

Businesses and homeowners in Australia are becoming increasingly concerned about the rise in theft and property damage cases. Recent data reveals that, over the past year, 374,400 (3.8%) of households have experienced malicious property damage, while 194,100 (2%) have reported break-ins, the first increase in break-ins in over a decade.[1] Smart security can enhance protection.
 

With the end of daylight savings and as sunlight hours decrease, homeowners are seeking ways to secure their homes during the longer, darker winter months and beyond. Smart home security products, such as cameras and floodlights, are gaining popularity and offering innovative features that allow property to be monitored remotely.
 

Smart security solutions offer three significant ways to enhance home protection:
 

1. Detect motion with Ai Notifications and Thermosense functionality: Smart heat sensors with Thermosense technology provide reliable motion detection for homeowners during longer winter nights. The AI intelligent alerts can detect heat sources, like people, these sensors eliminate common false alarm triggers such as curtains or branches moving with the breeze. With virtual monitoring of their home exterior, residents can stay warm and safe indoors while receiving notifications of any suspicious activity. 
 

2. Improve security with enhanced visibility: Installing floodlights can enhance visibility and security for homeowners. Equipped with motion sensors, floodlights can alert homeowners to any movement on or around the property, discouraging potential intruders. Additionally, when combined with cameras and other digital solutions, floodlights can improve visibility for capturing footage of any outside threats to the home. Some devices even offer powerful infrared night vision that automatically turns on as night falls, providing users with clear visibility even in complete darkness.
 

3.Stay connected with digital integration: Cloud-connected home security solutions provide homeowners and residents with remote access views of their property, letting them keep an eye on their home security from anywhere, at any time. This level of accessibility offers peace of mind for those going away on a short trip or an extended break. Additionally, camera solutions that let users interact with their homes virtually through microphones can help deter criminals attempting to gain entry to the property.
 

Smart security keeps homes secure and protected at all times
 

In the past year, the most common items stolen during break-ins have been reported as: personal items, such as jewellery and clothing (23% or 44,300); outdoor or garden items (21% or 40,800); and bicycles or sporting equipment (18% or 35,500).[2] As such, it’s essential to have an effective digital home security solution that gives residents additional eyes, ears, and ultimate peace of mind. Cameras with remote control and tilt flexibility let users remotely move cameras to view more of their home for maximum security via an app. Cameras combined with floodlights give unrivalled visibility and access to the property, ensuring users can keep their home and contents secured from potential break-ins whether the resident is at home or not. 

To maximise home security, users should look for robust digital solutions built to endure the harsh Australian weather conditions, as well as explore solar-powered capabilities to make the most of natural energy choices. Backup power storage will also ensure devices can keep powering on when movement is detected. 
 

Uniden’s extensive App Cam Solo product range includes three cameras designed to help secure homes:

  • App Cam Solo PRO 2K: wirefree 2K super HD spotlight camera in 1 (single) | RRP $279.95
  • App Cam Solo Pano Kit: smart 3K (6MP) dual lens wirefree with solar panel spotlight security camera | RRP $599.95
  • App Cam Solo PT 2K Kit: wirefree full HD outdoor smart pan and tilt camera with solar panel | RRP $429.95

By investing in smart home security solutions, homeowners and residents can protect their homes and contents from potential break-ins and malicious damage. For more information about Uniden’s App Cam SOLO product range, visit www.uniden.com.au.

Simplifying freelance talent for businesses

Fiverr International Ltd., the company that is revolutionising how the world works together, is introducing Fiverr Enterprise, formerly Stoke Talent. This announcement comes as Stoke Talent is being integrated into Fiverr, and as the company continues to expand its solutions upmarket and aims to bring larger brands into the Fiverr suite of products as well as offer its existing customers additional capabilities. Fiverr Enterprise gives businesses complete control and offers a frictionless all-in-one solution to source, onboard, manage and pay their own freelance talent, while importantly simplifying budget tracking, tax, legal and workforce classification and compliance processes.

“Across the world, we are already seeing progressive companies integrate freelance talent into their workforces strategy to propel their growth,” said Micha Kaufman, Founder and CEO of Fiverr. “Fiverr Enterprise allows big businesses to quickly and simply engage with this integral part of their workforce, and to seamlessly incorporate freelance talent into their day-to-day workflows. This is a natural extension for Fiverr to be able to provide a centralised, and simple-to-use platform for companies to engage with their entire contingent workforce.” 

Fiverr Enterprise will continue  serving Stoke Talent’s wide range of customers including Amdocs, Similarweb, MinuteMedia and Waymo. Fiverr Enterprise gives businesses the ability to build their own curated freelance workforce with both online and offline talent whether they come from Fiverr or not, risk-free by leveraging its legal, tax, and worker classification capabilities. It provides onboarding and management capabilities that are standardised across the organisation along with complete visibility into the organisation’s global freelance workforce. 

For more information on Fiverr Enterprise, click here.

Artificial Imposter stealing your voice in three seconds

McAfee Corp, a global leader in online protection, published a report, The Artificial Imposter, on how artificial intelligence (AI) technology is fueling a rise in online voice scams.

McAfee surveyed 1,004 Australians and performed in-depth analysis of the rise of AI voice-cloning technology and cybercriminal use. The report found that 61% of Aussies lack the confidence to tell the difference between an AI voice and a real voice. This is a major concern as scammers are increasingly using AI to replicate the voices of friends and family members to steal money from everyday Aussies.

The ACCC’s recent 2022 Targeting Scams Report  found that scams in general are on the rise, with Australians losing at least $3.1 billion in 2022, an 80% increase on total losses recorded in 2021.

As technology becomes more sophisticated, all it now takes is for a small three second voice snippet to mimic your closest family and friends’ vocabulary and produce a believable scam.

With the rise in popularity and adoption of artificial intelligence tools, it is easier than ever to manipulate images, videos, and perhaps most disturbingly, the voices of friends and family members. McAfee’s research reveals scammers are using AI technology to clone voices and then send a fake voicemail or voice note to the victim’s contacts pretending to be in distress.

According to the report, 43% of adults share their voice data online or in recorded notes at least once a week (via social media, voice notes and more.), which is making cloning someone’s voice a powerful tool in the arsenal of a cybercriminal.

As social media consumption soars, so does the likelihood that Australians are unknowingly handing out ammunition to cybercriminals. This puts not only themselves, but family and friends at risk, and the financial impact is starting to show, with 62% of Aussies having either lost or known someone who has lost between $500 to $5,000 dollars because of an AI voice scam.

Tyler McGee, Head of APAC at McAfee said of the report: “It’s clear that advanced artificial intelligence tools have already changed the game for cybercriminals. Now, with very little effort, they can clone a person’s voice and deceive a close contact into sending money.”

Young people at most risk at being cloned by Artificial Imposter

Despite being typically seen as the most technologically savvy generation, McAfee’s report found that Gen Zers are the least responsible and most at risk when it comes to their voice being cloned.  62% of those aged 18-29 admitted to sharing their voice online at least once per week, ahead of all other age groups. To make matters worse, 66% of 18-29 year olds said they are not concerned about the rise of misinformation or disinformation found online.

Perhaps unsurprisingly, young people are most likely to fall for scams from a parent (46%) and in the following circumstances:

  • Loved one or friend has car issues, phone battery died and need money to get home (57%)
  • Family Member or friend has been robbed; can you transfer money to help (57%)
  • Give money to a friend/family member if they lost their bank card (47%)
  • Family or friend need money traveling abroad (49%)

Overall, 41% of all Australians said they would respond and share money based on a voicemail or voice note purporting to be from a friend or loved one in distress.


Older generations still unaware of AI threat

Despite being more responsible with their online activity, Australians aged 50-65 still remain a key target for scammers. Almost half (47%) of those aged between 50-65 are completely unaware of the existence of these types of voice cloning or AI scams.

Despite a lack of awareness of new cybersecurity threats on the horizon, ACCC’s 2022 Targeting Scams Report revealed that almost $100 million was lost in that age group to cyber scams.

Criminals need only limited expertise and just seconds of audio

As part of McAfee’s Artificial Imposter review and assessment of this new trend, McAfee Labs’ security researchers investigated the accessibility, ease of use, and efficacy of AI voice-cloning tools, with the team finding more than a dozen freely available on the internet.

Both free and paid tools are available, with many requiring only a basic level of experience and expertise to use. In one instance, just three seconds of audio was enough to produce an 85% match*, but with more investment and effort it’s possible to increase the accuracy. By training the data models, McAfee researchers were able to achieve a 95% voice match based on just a small number of video files.

The researchers produced multiple AI-generated voice clones based on an Australian accent and were able to create a high confidence rating using freely available tools that helped to refine the accent and make it more believable.


The more accurate the clone, the better chance a cybercriminal has of duping somebody into handing over their money, and with these hoaxes based on exploiting the emotional vulnerabilities inherent in close relationships, a scammer could net thousands of dollars in just a few hours. 

The overriding feeling among the research team, though, was that artificial intelligence has already changed the game for cybercriminals. The barrier to entry has never been lower, which means it has never been easier to commit cybercrime.

McGee continued,“It’s important to remain vigilant and to take proactive steps to keep you and your loved ones safe. Should you receive a call from your spouse or a family member in distress and asking for money, verify the caller – use a codeword, or ask a question only they would know. Identity and privacy protection services will also help limit the digital footprint of personal information that a criminal can use to develop a compelling narrative when creating a voice clone.”

How to Protect Yourself from the Artificial Imposter

  • Set a verbal ‘codeword’ with kids, family members or trusted close friends that only they could know. Make a plan to always ask for it if they call, text or email to ask for help, particularly if they’re older or more vulnerable.
  • Always question the source – If it’s a call, text or email from an unknown sender, or even if it’s from a number you recognize, stop, pause and think. Does that really sound like them and something they might ask? Hang up and call the person directly or try to verify the information before responding and certainly before sending money.
  • Think before you click and share – Who is in your social media network? Do you really know and trust them? Be thoughtful about the friends and connections you have online. The wider your connections and the more you share, the more risk you may be opening yourself up to that your identity may be cloned for malicious purposes.
  •  Identity theft protection services can help make sure your personally identifiable information is not accessible or notify you if it makes its way to the Dark Web. Take control of your personal data to avoid a cybercriminal being able to pose as you.

To access the full Artificial Imposter survey data, including results broken down by country, please see here.