Secret weapon for SMB growth Social Media

In today’s dynamic business landscape, staying ahead of the curve is crucial for success. As consumer trends evolve and industries adapt, one area that shouldn’t be overlooked is social media. Whether a business is already well-established or it’s the beginning of a side hustle, social media is one of the most effective low-cost ways to market a brand.

For SMBs, social media can serve a variety of purposes, such as boosting brand visibility, establishing credibility, generating good word-of-mouth, or deepening connections with existing customers. Whatever the objective, understanding how to harness its power is essential for growth and success in today’s rapidly evolving digital landscape.

Small business owners should begin by understanding exactly how social media can benefit their business. Here are a few things to keep in mind when learning the ropes and developing an online presence.

The cost-effective social media advantage

One of the most compelling aspects of social media for SMBs is its cost-effectiveness. Unlike traditional forms of advertising, such as print or television ads, social media platforms offer a range of tools and features that allow businesses to reach their target audience at a fraction of the cost. Social media allows SMBs to stay true to their brand, providing an accessible medium for customers to learn their unique story. The opportunities granted by social media enable the customers to stay connected and engaged with frequent posts and messaging.

Whether it’s purely organic content or running targeted paid ads, social media allows SMBs to stretch their marketing budget further and achieve larger results – which is particularly beneficial for those without the time or budget for a well-executed marketing plan. Jennifer Lay Lash Supplies is an Australian owned SMB using their Instagram page to drive customer engagement and loyalty. They recently hosted an Instagram giveaway, requiring customers to follow and tag friends to enter the competition. Customers were given a strong incentive to return to the page and business while Jennifer Lay Lash Supplies grew their follower base and brand loyalty.

Most major platforms have different strengths, so it’s important for SMBs to find the network that’s best for their brand. Instead of spreading resources thin across multiple channels, brands might want to focus on one or two social platforms to devote more time to that offer the best fit and potential for customers. By researching where their target audience spends their time, what kind of content they consume and share, and how they interact with brands can help determine which ones are most appropriate. If an SMB feels they will benefit from a presence across multiple social channels, they can use Vista’s free graphic design tool, VistaCreate, to repurpose content for each relevant platform.

Craft compelling content to build trust and credibility

Content is the core of all social media marketing, and it should be relevant, useful, and engaging for potential customers. Quality content has the power to build trust, credibility, and loyalty while simultaneously expanding reach and visibility across platforms. Melbourne SMB owner, Shelby Sherritt, showcases this through her extremely successful TikTok and Instagram accounts for her ceramic business. With 1.9M followers on TikTok and 340k on Instagram, Shelby films herself making her products from scratch and talking through the process – from mugs and bowls to ornaments and vases. A brilliant example of fostering trust and personal connections with customers, her brand has benefitted from the human-touch behind her brand, storytelling, and regular content that builds a sense of intimacy with her followers.

To create valuable content that engages an audience, it’s essential to gain a deeper understanding of points, needs, and interests. In doing so, SMBs can tailor content to address these, whether it’s products providing practical solutions, offering industry insights, or simply entertaining and inspiring, content that speaks directly to the audience can foster a sense of connection and affinity with the brand.

In essence, building a community and fostering brand loyalty through content creation is a multifaceted venture that requires understanding of the target audience, platform-specific strategies, and compelling visuals. What’s more – using VistaCreate’s Brand Kit tool makes it easy to keep all brand elements and templates in one place, such as consistency with logos, fonts, and colours when creating visuals. By utilising this to deliver relevant, useful, and engaging content, SMBs can cultivate a loyal following, expand their reach, and drive meaningful interactions that contribute to long-term success.

The power of social media commerce

In today’s digital age, the integration of social commerce has revolutionised the way businesses can engage with customers and drive sales. Social media platforms have evolved beyond networking and marketing channels, now serving as powerful e-commerce platforms where SMBs can showcase products and facilitate transactions directly within platforms.

By leveraging features such as shoppable posts, product tagging, and in-app checkouts, businesses can provide a frictionless shopping experience that encourages customers to make purchases on the spot – enabling SMBs to capitalise on impulse buying and spontaneous decision-making. Moreover, by facilitating direct engagement with customers on platforms, social commerce creates an opportunity for personalised interactions, product recommendations, and post-purchase support – further enhancing brand loyalty.

The impact of influencers and authentic online endorsements

One of the other great benefits of social media is the ability to partner with influencers, a trend that continues to surge in popularity. Unlike traditional celebrities, influencers often cultivate highly engaged and loyal followings based on shared interests, passions, or expertise, making their recommendations and endorsements particularly impactful.

Partnering with influencers gives SMBs access to niche audiences that are aligned with their brand values which can help amplify their reach, drive brand awareness, and foster trust and credibility among their audience. Australian owned skincare and cosmetic brand, Esmi Skin Minerals, took advantage of this when they were established in 2017. They partnered with an array of influencers and users to share reviews, posts, and experiences with their products on Instagram. By 2020, the brand grew online revenue by 80 times and achieved an impressive 25% month-on-month revenue growth. This is one of many great examples of how a business can tap into social media, brand advocacy, and customer loyalty to great effect.

With majority of Australians active on social media, the power lies in not only its ability to reach and engage with audiences but also in its capacity to drive meaningful connections, foster brand loyalty, and fuel business growth. By embracing the multifaceted advantages of social media platforms, SMBs can position themselves for success in today’s competitive landscape to achieve their business goals efficiently and effectively.

Check out some more benefits of social media here alongside more of Vista’s tips here.

Contributed by Marcus Marchant, CEO of VistaPrint Australia and New Zealand

Aquila Pro M30 Wi-Fi 6 Mesh Router add-on unit

D-Link ANZ has launched its new AQUILA PRO AI M30 AX3000 Dual-Band Wi-Fi 6 Mesh Router / Add-on unit to expand coverage. This cutting-edge Mesh Router can be used as a standalone high-speed AX3000 Mesh Router or can integrate seamlessly with the recently launched Aquila Pro M30 2-Pack and 3-Pack systems, significantly increasing signal coverage and usability. In short, this new M30 single unit represents true “Scale-as-you-need Mesh” enabling you to futureproof your network and easily expand your coverage by adding as many AQUILA PRO AI devices as you need to create a whole home Mesh Wi-Fi network to cater for even the very largest of homes.

In the same fashion as the Aquila Pro M30 2-Pack and 3-Pack, this single unit employs cutting-edge, MIT (Made in Taiwan) quality-assured technology featuring built-in AI algorithms and accommodates five internal antennas, providing enhanced three-dimensional 360-degree coverage, whilst its unique design makes the single or multiple M30s attractive additions to any smart home. 

The M30 AX3000 Wi-Fi 6 Smart Mesh Router uses a unique antenna array design to extend a stronger Wi-Fi signal, boosting spherical coverage and eliminating dead zones.

This single unit can provide coverage of up to 260 square metres, whilst the 2-Pack M30 Wi-Fi- Mesh System covers a home up to 465 square metres and the 3-Pack M30 Wi-Fi Mesh System covers up to 650 square metres.

Other significant highlights include the facts that the AQUILA PRO AI M30 is powered by Wi-Fi 6 technology and in every configuration delivers extreme speeds of up to 3Gbps, along with a Gigabit Internet WAN port and four Gigabit LAN ports supporting wired devices such as smart TVs, gaming consoles and PCs.

The D-Link AQUILA PRO AI M30 Wi-Fi 6 Mesh Router / Add-on unit


The AQUILA PRO AI M30 Router / Add-on unit employs innovative AI technology, including an AI Wi-Fi Optimiser, AI Mesh Optimiser and AI Traffic Optimiser to ensure seamless and superior Wi-Fi performance for all your devices. The AI Traffic Optimiser alone guarantees uninterrupted 4K/8K video streaming and video calling which, together with AI-based QoS technology, ensures an excellent Wi-Fi experience.

The AQUILA PRO AI M30 single unit also boasts the latest WPA3 encryption and ETSI EN 303 645 standards and offers parental controls and separate guest networks to ensure the security of all your home Wi-Fi devices.

As with all D-Link solutions the AQUILA PRO AI M30 Router / Add-on unit is designed so it is easy to set up a Wi-Fi network and even easier to manage it with the intuitive AQUILA PRO AI App. The AI Assistant monitors network performance and provides weekly reports on demand, making it particularly convenient.

Finally, the single unit along with all other AQUILA PRO AI M30 mesh systems are compatible with Amazon Alexa and Google Assistant voice control, just to make life that extra little bit easier.

M30 AX3000 Wi-Fi 6 Mesh Systems key features

• Eco-friendly Design: With a housing made from post-consumer recycled materials and delivered in sustainable packaging, the M30 was designed to reduce its environmental impact

• Refined Aesthetics: Boasting an eagle-inspired form and a unique feather-patterned ventilation design, the M30 seamlessly complements any home décor

• Rapid Connectivity: Revel in speeds up to 3Gbps with an extra antenna on the faster 5GHz band, assuring seamless video streaming, video conferencing, and smooth gaming

• Uninterrupted Wi-Fi Everywhere: Enjoy robust 360° spherical coverage courtesy of a sophisticated antenna design and advanced AI technology, ensuring fast and consistent Wi-Fi in every corner of your home

• Scale-as-you-need Mesh: Futureproof your network and easily expand your coverage by adding more AQUILA PRO AI devices to create a whole home Mesh Wi-Fi network

• Ultra-Fast Gigabit Wired Connections: 1 × Gigabit WAN port plus 4 × Gigabit LAN ports allow you to make fast and reliable connections to wired devices like smart TVs, gaming PCs and more

• Help Protect Your Home Network: Help keep your family safer online with our premium home network security features like Advanced Parental Controls, ETSI EN 303 645 cybersecurity certification and WPA3 encryption

• Simplified Setup and Management: The intuitive AQUILA PRO AI app helps guide you through setup and monitors your network to help you keep it running at peak performance

The AQUILA PRO AI M30 Wi-Fi Mesh Systems are available in Australia now from www.dlink.com.au as either a stand-alone Router / Add-on unit (RRP AUD$279.95), as a 2-Pack (RRP AUD$399.95), or as a 3-Pack (RRP AUD$549.95and from all authorised D-Link partners and retailers.

Working More for Less Pay

Employment Hero’s latest SME Index, which draws from an expansive dataset of over 1.5 million employees and  150,000 small and medium enterprises (SMEs), has uncovered a concerning trend: Australians are working more for less pay, with small businesses bearing the brunt of the economic downturn. 

The report paints a vivid picture of the challenges and disparities across different sectors and business sizes in Australia.

Australians working more hours, for less pay

Despite a modest monthly increase in median hours worked (1.0 per cent) and an annual rise (2.3 per cent), wages have seen a downturn, dipping by -1.3 per cent in February. This decline contrasts sharply with a 7.5 per cent annual wage growth, suggesting median wages may be undergoing the early stages of market correction after a year of elevated operating costs that have placed strain on businesses. 

Small businesses showing signs of struggle

The strain is most acute among small businesses (between 1 and 19 employees), with the Index data indicating this cohort is not only seeing slowed employee growth of 0.3 per cent MoM and 5.6 per cent annually, (compared to medium businesses at 1 per cent and 15.3 per cent, then large businesses at 0.9 per cent and 18.4 per cent respectively), but also suggests small businesses are coping with economic pressure by reducing employee work hours. This data, supports figures from ASIC earlier last week highlighting that monthly business insolvencies are at a nine year high. Slowing employee growth among smaller businesses signals a potential crisis among a group of employers  that form the backbone of the Australian economy. 

Wages down across the country, especially for tech sector

February’s wage trends further underscore a drop in wages across the country, with all Australian states experiencing a downturn in wages (most severely felt in NT at -2.4 per cent while WA fared best at -1.0 per cent), despite moderate YoY wage growth for all states (lowest growth in NT at +4.5 per cent, while ACT and QLD employees topped the Index at to +8.7 per cent).

The technology sector, once booming, now shows signs of cooling, marked by the Index’s lowest employee growth and a significant month-on-month median hourly wage drop of -4.8 per cent to $57.12, as well as an annual decrease of -0.2 per cent, compared to all other sectors that saw annual wage growth.

Retirement delayed as Boomers pick up more hours than Gen Z

The report also highlights an intriguing generational divide in the workforce. While most age groups saw a decrease in median hours worked, those aged 65+ bucked the trend, possibly indicating a necessity-driven increase (+10.4 per cent MoM) in working hours amidst economic uncertainties. Annually, individuals under 18 saw a -5.1 per cent decrease in hours worked while other age groups saw an increase between +1.1 per cent (25-64 year olds) and +2.9 per cent (65+ year olds).

Ben Thompson, CEO and Co-Founder of Employment Hero “The latest Index findings point out the dichotomy between overall employee growth and the challenges faced by small businesses. Just as our data has revealed, many businesses are experiencing overall employee growth, in line with February’s ABS unemployment rate which dropped 0.4 per cent from 4.1 to 3.7 per cent. However, glaring issues remain for small businesses that are not only experiencing stagnant growth, but are at risk of insolvency and being forced to make hard decisions.

“As such, small business owners are looking to cut down on expenses and reduce workers’ hours, while their employees are having to navigate job instability, underemployment and consequential financial strain; making them likely to seek another job to make ends meet.

“Small and medium businesses are the heartbeat of our economy, accounting for almost 70 per cent of employment in Australia. While larger businesses show signs of resilience and recovery, this report’s stark revelation shows small businesses are at a very real risk of going under. This demands immediate attention to safeguard these crucial contributors to our economy.”

Eddie Kolwalski, Senior Insights Manager at Employment Hero, added, “The dramatic shifts in working hours, especially among the eldest and youngest in the workforce, reflect broader economic pressures and the uneven impact on different demographic groups.

“The trend among the younger demographic can be attributed to the higher likelihood of underemployment, with many in this age group often finding themselves in hospitality or retail positions. On the other hand, the increase in hours for those aged 65 and above suggests a necessity-driven choice. While we have seen recently that Australia’s unemployment rate has dropped, this data represents the very real concern of underemployment. 

“There’s not much to celebrate when people are in jobs but not making enough to live off it.”

As Australia navigates this challenging economic landscape, Employment Hero’s SME Index serves as a crucial barometer for understanding the evolving dynamics of work, wages, and the wellbeing of SMEs.

Attract & retain talent through novated leases

Employees want perks that complement their lifestyle rather than just a good-looking salary, workforce trends show. Small businesses can attract and retain talent through novated leases.

Australian employers are facing a competitive talent market, meaning that demand for skilled and qualified workers is high, but the supply of talented workers is low.

Employers seeking to attract and retain high-quality talent must therefore adapt to the changing needs of employees’ expectations by offering modern benefits on top of attractive remuneration.

Novated leases can help do just that, offering huge savings for employees by reducing their taxable income and therefore helping them strengthen and grow their wealth.

Put simply, a novated lease is a form of salary sacrifice that allows drivers to pay for their car and on-road running costs out of their pre-tax income.

It reduces an employee’s taxable income, meaning they are effectively paying for their car with their taxes, saving them tens of thousands of dollars over the course of their lease.

But there are even more benefits for employees and employers alike.

Creates an attractive remuneration package at no additional cost through novated leases

Novated leases give employees a boost to their disposable income and increase the total size of their remuneration package, all from just using their pre-tax income to lease a car.

Given the savings, in a way, novated leasing is like being able to give staff members a significant pay rise without spending a cent.

In competitive markets, this extra boost could be the deciding factor in attracting talent and building a strong team for your business.

This financial and lifestyle benefit can also help employees feel valued and rewarded at work, increasing overall satisfaction.

Promotes holistic and financial wellbeing for employees

Many engagement incentives focus only on physical and mental health. But what about the importance of one’s financial wellbeing?

Because novated leases save employees tens of thousands of dollars, they can make a real difference to an employee’s financial health.

Providing novated leases can also help address the uncertainty and budgetary challenges associated with car ownership.

How do you set up a novated lease?

With the right provider, the process is easy. There should be minimum paperwork, just a one-page novation agreement which states that you agree to make payments on your employee’s behalf while they are employed with you.

Your novated lease provider will then provide the pre-tax and post-tax deductions to enter into your payroll system.

Payments to the novated lease provider can then be set up.

While novated leases are risk-free to employers, there are a few things you should keep in mind:

  • Hidden management fees and costs – if an initial quote seems too good to be true, it probably is. Make sure what you see is what you get.
  • Personalised pricing and tax incomes – a good provider will help employees understand the impact of leasing on their overall financial health. Once it’s decided that they are a good fit, the provider should align the initial budget with expected usage and spend. Be aware of providers who use cookie-cutter approaches.
  • Access to fleet pricing – providers can often give access to fleet pricing, meaning employees save even more through a novated lease.
  • Reporting and visibility – as a financial product, high-quality reporting is a must-have for any business offering novated leases. Ensure your provider offers regular reporting, including those that demonstrate a $0 Fringe Benefits Tax liability.
  • Onboarding and account experience – because novated leases are a complex financial product, you want to work with a provider aligned with the values of your business, ensuring a seamless customer journey over the long-term.

Contributed by Alex Davis, Co-Founder and Sales Director at leaselab

Online shopping top suburbs

New data reveals that five suburbs in Melbourne will be among the biggest drivers of online shopping through this year to December. Melbourne CBD, Pakenham, Berwick, Point Cook and Sunbury are on the list of the top eight suburbs where online shoppers are expected to reign supreme. Even so, NSW is predicted to be the number one State for online shopping top suburbs volume.

The findings come from CouriersPlease, which often examines historical data on parcel volumes to forecast the top suburbs for online shopping in Australia and each State. As Australia’s fastest-growing franchised courier and parcel delivery service, CouriersPlease has 1200 couriers Australia-wide, and is the trusted courier partner for Australia’s leading retailers. It recently won the NORA (National Online Retailers Association) Solution Partners Best Carrier Award in 2023.

Top States for online shopping

Based on its parcel deliveries, CouriersPlease compiled its ranking of parcel deliveries by State for 2024. NSW claimed the State crown for most deliveries last year – receiving 21 per cent more deliveries than Victoria – and CouriersPlease predicts NSW will keep its top ranking this year, even though Victoria’s population is expected to grow 1.5 per cent compared with 1 per cent for NSW[1]

Online shopping top suburbs by State

Drawing on the same data, CouriersPlease is forecasting that Melbourne suburbs are predicted to claim this year’s online shopping crown after the capital’s CBD and outer suburbs topped a national suburb list for most packages delivered last year, with five out of the top eight spots dominated by the southern city. 

Melbourne is tipped as the parcel delivery favourite, with Melbourne CBD receiving almost double the amount of deliveries than Australia’s third-ranked suburb, Sydney CBD. Melbourne’s Berwick, Point Cook and Sunbury made the top eight, with the three pockets all located more than 20km from the Melbourne CBD. Berwick, which sits 41km from the city, added almost 3000 residents according to ABS census data for 2016 and 2021[2][3] and doesn’t have its own major shopping centre – a fact that may have fuelled rising online retail appetite. Point Cook added a whopping 16,852 people to its population according to the latest census[4] data, which now sits at 66,781. The suburb, which lies 22km from the CBD, is also sans major shopping centres. Adelaide was the fifth city for parcel deliveries while Sydney’s Epping came in eighth. 

CouriersPlease’s analysis further revealed the top suburbs in NSW, Victoria, Queensland, South Australia and Western Australia that are likely to shop the most this year. It expects Melbourne CBD, Sydney CBD and Adelaide CBD to be the top suburbs in their states, pointing to an upswing of workers in city offices last year. Figures from last year[5] showed the nation’s CBD occupancy rate rose to 71 per cent of pre-pandemic levels, compared with 54 per cent in 2022. Sydney’s rose to 75 per cent, Melbourne’s to 56 per cent and Adelaide’s to 85 per cent.

CEO Richard Thame says: “A returning workforce to the capital city CBDs had likely fuelled the 2023 figures, as employees choose to receive parcels at work, where permitted. Figures from 2023[6] showed Victoria, NSW and South Australia recorded some of the highest number of office days compared with remote-working days last year. We expect parcel delivery volumes to CBDs to grow further this year as employers continue to increase the proportion of office-based days for hybrid workers.”

In NSW, Sydney’s Hills district (its north-west) is expected to continue dominating the ranking of parcel deliveries by suburb. Epping, Baulkham Hills, Castle Hill and Blacktown will take out top spots this year. Sydney’s north-west is the city’s fastest-growing region[7].

Coffs Harbour, which saw a whopping 9.2 per cent growth from 2016-2021[8], according to the most recent census data, could again this year be the only non-Sydney suburb making the NSW ranking.

In Queensland, northern Brisbane suburb Caboolture topped the rankings for parcel deliveries, followed by the Gold Coast’s Southport and Moreton Bay’s Morayfield. Both suburbs collected substantial population growth in recent years[9][10], with Richard predicting they’ll again top the package delivery list for 2024. 

Richard adds: “What’s interesting is Melbourne’s Pakenham climbed to the second spot in our ranking of package deliveries, overtaking Sydney CBD for the first time. The population there climbed to just over 54,000 in 2021[11], compared with 46,400 in 2016[12], and it was named as one of the fastest growing regions in Australia[13].

The CouriersPlease data showed that Adelaide CBD collected almost as many deliveries as Sydney last year, and is likely to do so this year. Adelaide clocked some of the biggest property price growth among the Australian capitals last year, suggesting strong interstate migration boosting the population.[14]

Richard says credit card spend isn’t the only barometer of online spending. Parcel delivery volumes are also directly related to online shopping volumes and the nation’s burgeoning population growth areas. “We can already see how housing affordability is driving growth in areas such as Caboolture and Pakenham. In South Australia, Adelaide topped the list, but Mount Barker was second and this suburb is one of the city’s fastest growing areas[15].”

Online shopping top suburbs ranked

Keeping asbestos out of the supply chain

There is a building boom in the Australian state of NSW as the pressure mounts to produce more homes for a growing population. At the same time, asbestos is being detected every day in mulch in a growing number of public areas such as parks, hospitals, and schools, as well as some residential sites in Sydney, the ACT and now in Queensland.

A leading Australian expert on asbestos management, John Batty, Managing Director of EDP Consultants, part of the RSK Group, has called for community vigilance to stop asbestos at the source. This action will prevent it getting into the supply chain and end up in mulch at public sites, potentially harming lives. John is also a member of the Asbestos Education Committee of the Australian National Asbestos Awareness Campaign and is a founding member and former president of the Asbestos and Hazardous Materials Consultants’ Association. 

Regarding this current issue, John says the community and businesses must be vigilant about how asbestos is being allowed to enter the supply chain through uncontrolled demolition and disposal practices ending up in mulch and potentially other recycled products. John, who has 18 years’ experience in asbestos and hazardous materials management in Australia, the UK, Europe, and North Africa, points out that collective action can stop it at the source. 

“When construction companies, builders, and mum-and-dad renovators demolish old structures, if an asbestos survey isn’t undertaken, there is a risk that the demolition may impact directly on unidentified asbestos-containing materials. This may inadvertently contaminate the building rubble with asbestos being mixed in with bricks, tiles, and timber. This can then lead to asbestos entering the recycling supply chain where items such as timber are being mulched up to be used as part of garden mulch. As asbestos fragments may be small, there is a risk that they bypass the quality control system and end up in garden mulch. Even a small amount of asbestos presents a risk as the hazard is being reintroduced into the community,” says John. 

“Homeowners, especially, need to be aware that one in three Australian homes contain some form of asbestos, especially those constructed before 1990. Australia had a true love affair with asbestos, with over 3,000 different products found to contain asbestos. That is why it is so important to identify the type and location of any asbestos-containing material within a property before any refurbishment or demolition work is undertaken.”  

John also cautions homeowners to be asbestos aware, particularly when undertaking any maintenance on or cleaning asbestos-containing materials.  

“EDP was recently called out to resolve an asbestos issue in Sydney where a homeowner engaged a handyperson to pressure wash their corrugated asbestos cement roof. This caused delamination of the cement, causing harmful asbestos fibres to spread throughout the area. It contaminated the house, garden, boundary fence, the neighbour’s house, and parked cars on the street. This posed a serious risk of asbestos exposure to not only the handyperson, but to the property owner, neighbours and public. 

“The neighbour called SafeWork NSW to complain, the property owner was hit with a clean-up notice and the handyperson did a runner. The final clean-up bill was more than $100,000, as all areas had to be cleaned. This included grass, garden beds and even trees having to be removed as asbestos waste,” says John. 

John said there is a way forward through this crisis if we all treat asbestos with respect and ensure we follow current regulations to identify, remove and certify the removal of asbestos. This will ensure we keep asbestos out of the mulch supply chain and in licensed landfill where it belongs.

Builders, homeowners, renovators, and tradesmen should engage a licensed asbestos assessor or competent person to undertake an intrusive and destructive asbestos assessment prior to any works to ensure asbestos is appropriately identified. It should be safely removed by a licensed asbestos removal contractor and be given a final clearance certification to note the area is safe to reoccupy and the remaining structure is safe to demolish. 

He added: “Don’t wait until the demolition has started. Asbestos is not a ‘do-it-yourself’ job. Similar to engaging an electrician or plumber, ensure you engage an asbestos professional at the start. That way, we’re limiting the community’s exposure and creating a safer environment for everyone.”  

Samsung’s Smartwatches wins Canstar Blue

Samsung Electronics Australia has once again been recognised for its excellence in customer satisfaction, winning the Most Satisfied Customers award for Smartwatches and Fitness Trackers by Canstar Blue, Australia’s most trusted consumer comparison website, for the Samsung Galaxy Watch range. This award comes off the back of two other recent Canstar Blue wins for products in Samsung’s Mobile eXperience division, Most Satisfied Customers for Smartphones and Most Satisfied Customers for Tablets.

Canstar Blue surveyed Australians who had purchased a smartwatch or fitness tracker in the last 3 years to find out which brands provided the best experience[1]. Samsung received top marks and was the only brand surveyed to achieve a perfect rating of five out of five stars, across all categories – design, battery & charging performance, value for money, durability, and user friendliness.

Kylie Mason, Head of Wearables and Accessories at Samsung Electronics Australia said, “We are thrilled to receive this recognition from Canstar Blue and our customers. We understand that consumers today expect a lot of their smartwatches and we’re always innovating to meet and exceed these expectations. Whether it’s the introduction of new ways to understand your health, improve your sleep and wellness, or much-loved design features like our rotating bezel, our focus is always on enhancing user experience.”

Commenting on the win, Tara Donnelly, Canstar Blue’s Utilities Editor said, “Canstar Blue’s customer satisfaction research in the Smartwatches & Fitness trackers category found that buyers consider Samsung’s signature Galaxy Watch range to be a great mix of style and functionality.

The Galaxy Watch series offers advanced health tracking that rivals more fitness-focused brands, along with convenient communications and safety features. The range is also competitively priced when compared to other high-end wearables, so it’s no surprise that Aussies rate Samsung number one for smartwatch value.”

Recognising the consumer benefit of wearables to build healthier habits, stay up-to-date on notifications, and understand their wellbeing better, Samsung took its first steps into the smartwatch world over 10 years ago. Innovating on each iteration, its most recent releases, Galaxy Watch6 and Galaxy Watch6 Classic, pack a wealth of holistic health offerings and powerful performance in a refined and sleek design. Created to help consumers more easily reach their wellness goals through features like personalised sleep and fitness coaching, the series solidifies the real consumer benefit offered by Samsung smartwatches.

The Canstar Blue Smartwatches and Fitness Trackers Most Satisfied Customers win comes soon after Samsung was also awarded Canstar Blue’s 2024 Most Satisfied Customers Award for Smartphones, announced the day before Galaxy Unpacked 2024 in January. A key moment for the company, Samsung unveiled the Galaxy S24 series which comes equipped with its ground breaking Galaxy AI[2] features. Marking a new era for smartphones, AI enriches nearly every experience on the Galaxy S24 series by enabling barrier-free communication, unlocking creativity with its ProVisual Engine, and setting a new standard for search.

Looking to the future, Samsung is excited to bring a new wearable health form factor to Australians with the Galaxy Ring. Set to simplify everyday wellness and support smarter and healthier living, the Galaxy Ring will provide greater options for users seeking to better understand their health and wellbeing.

To find out more about the Galaxy Watch6 and Galaxy Watch6 Classic series as well as other Galaxy devices, please visit: Samsung.com.au.


[1] Canstar Blue surveyed more than 3,000 Australians, with over 500 confirming they had purchased a smartwatch or fitness tracker in the last three years.

[2] Fees may apply for AI features at the end of 2025. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

Brother Monochrome Laser range 

Brother International Australia is has announced the launch of their latest range of innovative machines for businesses, the Professional Monochrome Laser range.

Their new range is designed to keep businesses printing for longer and boost their productivity. Crafted for seamless integration with any business, the Professional Monochrome Laser range is made to last thanks to its long-lasting supplies and durable components.

Brother’s latest range sets the standard for longevity in a professional, high print volume environment for the A4 format. For flagship models, large capacity high-yield toners allow businesses to print up to 25,000 pages and comes with up to 11,000 pages of in-box toner. With this solutions-ready range, users will be able to easily set up, customise and automate the workflow of their business, no matter the issue. Furthermore, users will enjoy a unified user experience (UX) across Brother’s SMB line-up, streamlining workflows and simplifying device management.

With technology fast evolving and digital security becoming an increasing priority for businesses, the Professional Monochrome Laser range is a standout for its secured design and features. The devices offer the latest industry-standard security features to guarantee your data is protected. This includes triple-layer security at a device, network and document level which is verified through external security certification. 

The range’s impressive scalability and industry-leading security come performance-engineered for longevity so businesses can put their effort into what really matters – growing. As businesses scale up, so can this new range of printers with some of the devices able to expand their paper handling from 520 sheets to up to 2,600 sheets by adding optional paper trays, making it the perfect addition to any growing business.

Seamlessly integrating into any business, the new range allows for customisation and automation of workflows for maximum efficiency. Businesses can even securely unlock high-quality printing directly from their mobile device through the Brother Mobile Connect app. With all these features, businesses can rest assured that the new range can be optimised for their specific requirements.

Hugo Thromas, Product Marketing Specialist (Printing, Labelling & Mobile Solutions) at Brother International Australia said that the new range provides businesses with a reliable and long-lasting performance aimed at boosting productivity within the office.

“The modern business environment is fast-paced and constantly growing, and Australians need tools that can keep up with their productivity levels. This new range is designed to fit seamlessly into your workspace no matter your needs or printing requirements. With its easy set-up, durable components, and super-fast print speeds, the Professional Monochrome Laser range delivers performance that’s engineered to last”.

Brother’s newest range also offers Managed Print Service (MPS) support to ensure you get the best out of your devices. Whatever your printing needs, Brother is at your side to provide solutions that simplify printing administration, saves you time and helps you stay productive. Brother’s at your side support offers customer care for the lifetime of your product across Australia.

Product Overviews: 

The Professional Monochrome Laser range


MFC-L6915DW
MFC-L6720DW
Available under a Managed Print Service (MPS) contract   Fast print speeds of up to 50 pages per minute Automatic 2-sided (duplex) print Automatic 2-sided (duplex) scan, up to 100 images per minute Easy to use 17.8cm colour touchscreen First Page Out Time (FPOT) from 6.7 seconds High-capacity 520-sheet paper input tray expandable up to 2,600 sheets 100-sheet multi-purpose tray High-capacity 80-sheet 2-sided (duplex) Automatic Document Feeder (ADF) 2GB internal memory Gigabit Ethernet, 2.4/5GHz WiFi & USB connectivity NFC for secure authentication Supports Airprint, Mopria and Universal Print Includes up to 11,000-page in-box toner Max-yield replacement toners available, up to 25,000 pages Integrates with Brother and third-party solution Website: visit here Available from Officeworks, authorised Brother resellers and Amazon   Fast print speeds of up to 50 pages per minute Automatic 2-sided (duplex) print Automatic 2-sided (duplex) scan, up to 56 images per minute Easy to use 12.7cm colour touchscreen First Page Out Time (FPOT) from 6.7 seconds High-capacity 520-sheet paper input tray expandable up to 1,560 sheets 100-sheet multi-purpose tray High-capacity 70-sheet 2-sided (duplex) Automatic Document Feeder (ADF) Gigabit Ethernet, 2.4/5GHz Wi-Fi and Hi-Speed 2.0 USB connectivity 512MB internal memory Supports Airprint, Mopria and Universal Print Includes a high-yield in-box toner that prints up to 6,000 pages Ultra-high capacity replacement toners available, up to 18,000 pages Integrates with Brother and third-party solution Website: visit here   
MFC-L5915DW MFC-L5710DW
Available from authorised Brother resellers and Amazon Fast print speeds of up to 50 pages per minute Automatic 2-sided (duplex) print Automatic 2-sided (duplex) scan, up to 56 images per minute Easy to use 12.7cm colour touchscreen First Page Out Time (FPOT) from 6.7 seconds 250-sheet paper input tray expandable up to 1,290 sheets 100-sheet multi-purpose tray High-capacity 70-sheet 2-sided (duplex) Automatic Document Feeder (ADF) Gigabit Ethernet, 2.4/5GHz Wi-Fi and Hi-Speed 2.0 USB connectivity 512MB internal memory Supports Airprint, Mopria and Universal Print Includes an in-box toner that prints up to 3,000 pages Ultra-high capacity replacement toners available, up to 18,000 pages Integrate with Brother and third-party solutions Website: visit here      Available exclusively from Officeworks  Fast print speeds of up to 48 pages per minute Automatic 2-sided (duplex) print Automatic 2-sided (duplex) scan, up to 56 images per minute Easy to use 8.8cm colour touchscreen First Page Out Time (FPOT) from 6.7 seconds 250-sheet paper input tray, expandable up to 1,290 sheets with optional paper trays 100-sheet multi-purpose tray 50-sheet 2-sided (duplex) Automatic Document Feeder (ADF) Gigabit Ethernet, 2.4/5GHz Wi-Fi and Hi-Speed 2.0 USB connectivity 512MB internal memory Supports Airprint, Mopria and Universal Print Includes an in-box toner that prints up to 3,000 pages Super-high capacity replacement toners available, up to 11,000 pages Integrate with Brother and third-party solutions Website: visit here 
HL-L6415DWHL-L6210DW
Available under a Managed Print Service (MPS) contract Fast print speeds of up to 50 pages per minute Automatic 2-sided (duplex) print Easy to use 8.8cm colour touchscreen First Page Out Time (FPOT) from 6.7 seconds 520-sheet paper input tray expandable up to 2,600 sheets 100-sheet multi-purpose tray Gigabit Ethernet, 2.4/5GHz Wi-Fi and Hi-Speed 2.0 USB connectivity NFC for secure authentication 1GB internal memory Supports Airprint, Mopria and Universal Print Includes an in-box toner that prints up to 11,000 pages Max-yield replacement toners available, up to 25,000 pages Integrate with Brother and third-party solutions Website: visit here  Available from Officeworks, authorised Brother resellers and Amazon Fast print speeds of up to 50 pages per minute Automatic 2-sided (duplex) print First Page Out Time (FPOT) from 6.7 seconds High-capacity 520-sheet paper input tray expandable up to 1,560 sheets 100-sheet multi-purpose tray Gigabit Ethernet, 2.4/5GHz Wi-Fi and Hi-Speed 2.0 USB connectivity 256MB internal memory Supports Airprint, Mopria and Universal Print Includes a high yield in-box toner that prints up to 6,000 pages Ultra-high capacity replacement toners available, up to 18,000 pages Integrate with Brother and third-party solutions Website: visit here   
HL-L5210DWHL-L5210DN
Available from Officeworks, authorised Brother resellers and Amazon Fast print speeds of up to 48 pages per minute Automatic 2-sided (duplex) print First Page Out Time (FPOT) from 6.7 seconds 250-sheet paper input tray, expandable up to 1,290 sheets with optional paper trays 100-sheet multi-purpose tray Gigabit Ethernet, 2.4/5GHz Wi-Fi and USB connectivity 256MB internal memory Supports Airprint, Mopria and Universal Print Includes an in-box toner that prints up to 3,000 pages Super-high capacity replacement toners available, up to 11,000 pages Website: visit here Available from Officeworks, authorised Brother resellers and Amazon Fast print speeds of up to 48 pages per minute Automatic 2-sided (duplex) print First Page Out Time (FPOT) from 6.7 seconds 250-sheet paper input tray, expandable up to 1,290 sheets with optional paper trays 100-sheet multi-purpose tray Gigabit Ethernet and Hi-Speed 2.0 USB connectivity 256MB internal memory Supports Airprint, Mopria and Universal Print Includes an in-box toner that prints up to 3,000 pages Super-high capacity replacement toners available, up to 11,000 pages Website: visit here 

MaxRanger4K Solar Security Camera

Swann, a leader in do-it-yourself security, announces its latest product, MaxRanger4K – winner of several awards at the recent CES 2024 expo including the Best of CES from TWICE, TechRadar Pro, Residential Systems and Gear Brain Editor’s Choice 2024 awards.  

The MaxRanger4K has the longest, strongest, signal range compared to regular wireless security cameras using 2.4GHz Wi-Fi and is the first of its kind, exemplifying Swann’s vision to be the world leader in smart security solutions. This innovative camera uses 900MHz long range wireless technology, which connects for up to 2,000 feet in the open air – 20x the coverage of most Wi-Fi cameras (Watch the Demo).

The cameras are pre-paired with the hub for setup in minutes, and have built-in solar panels meaning you never have to worry about re-charging them. It’s the perfect system to prevent crime with 2-way audio and True Detect+ senses heat, motion, people and cars to reliably trigger mobile alerts, video recording, spotlights and sirens, with everything controllable in the Swann Security app. The cameras have best-in-class Sony STARVIS™ sensors to provide enhanced rich 4K colour video, day and night. Mount the MaxRanger4K cameras anywhere, as they are designed for use all year round in any weather conditions.

MaxRanger4K is ideal for hard to reach positions like perimeter fences on large homes, farms, car parks, warehouses, businesses and more. Think of all the areas that have been inaccessible for Wi-Fi or unable to be secured at your perimeters in the past; they are now able to be protected by MaxRanger4K, giving you the best chance to prevent unwanted activity. The hub has 64GB local memory and cloud backup for free recording when you need it. There’s also a battery for up to 5 hours of back-up power to the hub in the event of a power outage on site. The MaxRanger4K is available with 2, 3 or 4 cameras and the hub. You can also purchase extra cameras to monitor up to 8 cameras on the same hub.

“The MaxRanger4K showcases the innovation and trust that Swann Security is known for. Its expansive signal range puts it in a class all its own, allowing for detection of threats at the early stages. The dedicated 900MHz Wi-Fi means that even in short distances or crowded areas, the signal is stronger and the cameras won’t struggle to maintain a reliable Wi-Fi connection. This is the security system of the future and Swann is proud to be the first to offer these capabilities to our customers now,” said Alex Talevski, CEO of Swann Security. 

The MaxRanger4K is available to purchase from today exclusively from leading retailers such as JB Hi-Fi, Bunnings Warehouse, Harvey Norman, Amazon, and also Swann.com. The recommended retail prices are (in AUD inc GST): two camera kit $949.95, four camera kit $1699.95, and extra camera $399.95.

Swann Security also recently unveiled new company branding to match Swann’s new era in security marked by changes in executive leadership, a new tag line “Security You Can Trust,” and a focus on innovation and trust built by the brand’s 40-year legacy. 

For more information on the MaxRanger4K, visit swann.com

Cyberthreats Facing SMBs

Data and Credential Theft Malware are Top Two Cyberthreats Facing SMBs in 2023, Accounting for Nearly 50% of All Malware Sophos Detected Targeting this Market Segment

Ransomware Still the Biggest Threat to SMBs; Business Email Compromise on the Rise, Along with More Sophisticated Social Engineering Tactics

 Sophos, a global leader in innovating and delivering cybersecurity as a service, today released its annual 2024 Sophos Threat Report, with this year’s report detailing “Cybercrime on Main Street” and the biggest threats facing small- and medium-sized businesses (SMBs*). According to the report, in 2023, nearly 50% of malware detections for SMBs were keyloggers, spyware and stealers, malware that attackers use to steal data and credentials. Attackers subsequently use this stolen information to gain unauthorised remote access, extort victims, deploy ransomware, and more.

The Sophos report also analyses initial access brokers (IABs)—criminals who specialise in breaking into computer networks. As seen in the report, IABs are using the dark web to advertise their ability and services to break specifically into SMB networks or sell ready-to-go-access to SMBs they’ve already cracked.

Above: Discovered by Sophos X-Ops: a sample of a dark web forum post advertising access to a small U.S. accounting firm. Additional examples of cybercriminal forum ads targeting SMBs, by industry and country, are in the 2024 Sophos Threat Report.

“The value of ‘data,’ as currency has increased exponentially among cybercriminals, and this is particularly true for SMBs, which tend to use one service or software application, per function, for their entire operation. For example, let’s say attackers deploy an infostealer on their target’s network to steal credentials and then get hold of the password for the company’s accounting software. Attackers could then gain access to the targeted company’s financials and have the ability to funnel funds into their own accounts,” said Christopher Budd, director of Sophos X-Ops research at Sophos. “There’s a reason that more than 90% of all cyberattacks reported to Sophos in 2023 involved data or credential theft, whether through ransomware attacks, data extortion, unauthorised remote access, or simply data theft.”

Ransomware Still the Biggest Cyberthreat to SMBs

While the number of ransomware attacks against SMBs has stabilised, it continues to be the biggest cyberthreat to SMBs. Out of the SMB cases handled by Sophos Incident Response (IR), which helps organisations under active attack, LockBit was the top ransomware gang wreaking havoc. Akira and BlackCat were second and third, respectively. SMBs studied in the report also faced attacks by lingering older and lesser-known ransomware, such as BitLocker and Crytox.

Ransomware operators continue to change ransomware tactics, according to the report. This includes leveraging remote encryption and targeting managed service providers (MSPs). Between 2022 and 2023, the number of ransomware attacks that involved remote encryption—when attackers use an unmanaged device on organisations’ networks to encrypt files on other systems in the network—increased by 62%.

In addition, this past year, Sophos’s Managed Detection and Response (MDR) team responded to five cases involving small businesses that were attacked through an exploit in their MSPs’ remote monitoring and management (RMM) software.

Attackers Sharpen Their Social Engineering and Business Email Compromise (BEC) Attacks

Following ransomware, business email compromise (BEC) attacks were the second highest type of attacks that Sophos IR handled in 2023, according to the Sophos report.

These BEC attacks and other social engineering campaigns contain an increasing level of sophistication. Rather than simply sending an email with a malicious attachment, attackers are now more likely to engage with their targets by sending a series of conversational emails back and forth or even calling them.

In an attempt to evade detection by traditional spam prevention tools, attackers are now experimenting with new formats for their malicious content, embedding images that contain the malicious code or sending malicious attachments in OneNote or archive formats. In one case Sophos investigated, the attackers sent a PDF document with a blurry, unreadable thumbnail of an “invoice.” The download button contained a link to a malicious website.

For in-depth details about these cybercrimes and more targeting SMBs, please read the 2024 Sophos Threat Report: Cybercrime on Main Street on Sophos.com.