TikTok provides a unique opportunity for Australian small businesses to build a community of loyal customers and increase the growth of their businesses off-platform. TikTok has launched Business Booms on TikTok. Business Booms is a campaign that celebrates the success that small businesses are having on TikTok by telling the unique growth stories that small Australian businesses have achieved. Whether they are retail, e-commerce, food and beverage, construction or agricultural enterprises, any small business can harness the opportunities on TikTok to build a community of loyal customers and see success.

Every day, people worldwide are leveraging the power of TikTok to drive their small business success. Since 2019, TikTok has helped hundreds of thousands of Australian small businesses grow through exposure to TikTok’s large, multi-layered ecosystem of creators. Small businesses can get acquainted with new consumers, build engaged communities and drive sales.

Lee Hunter, General Manager at TikTok AUNZ, said, “At TikTok, we know that small businesses are essential to the Australian community. People share their unique stories daily, promote their products and services, and take us behind the scenes as they grow their businesses. TikTok can connect people and businesses uniquely and engagingly by allowing users to find and interact with emerging brands leading to the discovery of new brands and products. We’re honoured to showcase the businesses booming and highlight all the successes they’ve achieved with TikTok.”

Kristy Dickinson Wiradjuri, Jewellery Designer from Haus of Dizzy, said, “TikTok has paved the way for our First Nations fashion to be loved by more people in Australia.”

Ali Chebbani, Chebbo added, “What originally started as a bit of fun during COVID-19 has now become my full-time job. I began by posting videos of myself cooking and sharing recipes on TikTok. Now I’m about to open a restaurant in Sydney. It is crazy! There is no way I could have achieved this without TikTok, as I was able to reach a global audience from my kitchen!”

Small Australian Business Booms on TikTok. Here are some :

• @Chebbo (Food & Beverage): Ali Chebbani, also known as Chebbo, is an NSW-based burger enthusiast and full-time creator whose love of burgers saw his business rise to fame on TikTok, allowing him to open his very own burger joint in south-west Sydney. His recreations of popular fast food items cater to all home cooks looking to switch up their daily recipes. They have drawn in nearly 1M loyal followers, who now flood into his restaurant.

• @daughters_of_india (Retail & eCommerce): With a focus on women empowerment and the importance of enjoying a slow-paced lifestyle, Daughters of India is a slow fashion label that supports the art of handmade and traditional garment crafting methods that have been passed down through generations. Through sustainable and ethical production, the brand aims to bridge the gap fast fashion has carved between artisan and consumer, highlighting the artisans and makers and supporting them to continue family traditions for the benefit of their livelihoods and communities.
• @Haus of Dizzy (Retail & eCommerce): Wiradjuri Jewellery Designer & Queen of Bling, Kristy Dickinson creates bold, playful, statement-making jewellery that celebrates and honours Indigenous culture—imbuing a sense of empowerment and joy within everybody who wears it. Often featuring powerful political and social messages, the Fitzroy-based designer found her success on TikTok after starting her business in 2016.
• @zorali: (Retail & eCommerce) Zorali specialise in sustainable outdoor apparel. Through TikTok, they bring the greatest playground into our homes, inspiring Australians to get out and explore it. They’ve built a community of adventurers and loyal customers by sharing their secrets to a good life and giving it back to the planet.
• @Yasmin Brisbane (Agriculture): Yasmin, also known as the girl with a lot of camels, is the proud owner of a camel farm based in Brisbane, which rose to stardom when she rescued a young camel that’d strayed from its farm and posted it on TikTok attracting more than 8M video views. Since that day, videos of life on her family’s camel dairy farm have attracted more than 480k followers, allowing Yasmin and her family to boom in their business field of farm visits and tours.
• @clothing the gaps (Retail & eCommerce): Clothing The Gaps is a First Nations-led and controlled social enterprise based in Wurundjeri Country. On TikTok, they voice the conversations that their fashion sparks, inspiring people to wear their values on their tee and live them daily.
• @siteinspections (Construction): Site Inspections provides professional inspections to Aussie homes. Through TikTok, they expose shortcuts and defects to homes only experts can see. Educating homeowners and buyers about what to look out for when purchasing a property ensures they’re the team you need to talk to first.
• @lskd.co (Retail & eCommerce): LSKD is a Brisbane-based sportswear brand producing high-quality and functional fashion. Through TikTok, they take their community mission to another level, motivating their followers with workouts, challenges and all-around positive vibes. By getting their customers moving, nothing is stopping LSKD.
• @Chefs and Dogs (Retail & eCommerce): Chef Daniel started showcasing videos of him preparing fresh gourmet meals for his sick dog and sharing them on TikTok. Resonating with other pet parents, they had over 2M followers in a short period. Now a successful owner of a pet food eCommerce business, Chefs and Dogs, Daniel has converted his on-platform success to the real world.
• @ContourCube (Skincare): From their first TikTok video reaching 1M views overnight, the world’s first ice facial tool saw immediate traffic and conversions on the website globally, completely selling out the product. Sarah Forrai created the facial tool at the start of the pandemic. She could never imagine the instant success of Contour Cube. The tool is a go-to facial tool for Kendall Jenner.