Intuit the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data and activate omnichannel campaigns driving up to 30x ROI for ecommerce customers without the added price or complexity. 

For small and mid-market online sellers, customer acquisition and growth are becoming harder to measure and optimise. Only 33% of marketers globally say their pre-opt-in messaging is highly aligned, making it difficult to see which efforts drive orders and where revenue is being lost. Without a unified view of their data, merchants lack clear attribution and ROI insight. Email remains a core revenue driver for 69% of marketers, but maximising its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.

“ANZ ecommerce marketers are balancing tighter budgets with higher expectations to prove impact,” said Anthony Capano, Regional Director, APAC, Intuit Mailchimp. “These updates bring advanced data, automation, AI and omnichannel capabilities into one platform, helping teams make smarter decisions, optimise faster, and clearly connect their marketing to revenue and long-term customer value. And with 26% more ecommerce triggers, marketers can spend less time on guesswork and more time building campaigns that truly move the needle.” 

Mailchimp product innovations designed for ecommerce growth

The newly-introduced capabilities directly address the core problems ecommerce businesses report today: limited time, lack of marketing expertise, uncertainty about ROI, and fragmented data across multiple platforms. 

• Turn data into sales: Building on the enhanced Shopify integration, Mailchimp’s Site Tracking Pixel pulls consented ecommerce and sentiment data into one place. Marketers can build smarter segments (such as high-value buyers, at-risk customers, or shoppers likely to purchase next) and power advanced automations without stitching together multiple tools. 
• Reach customers across channels and tie campaigns directly to sales: Expanded SMS coverage across Europe2, SMS instant opt-in via popups, and unique discount codes in SMS automations and forms help brands reach their customers across the world on mobile while helping enable consent collection and precisely tracking which campaigns drive orders. Enhanced transactional messaging through a unified API lets developers trigger critical notifications while marketers manage on-brand content in Mailchimp. 
• Know what’s working and optimise with confidence: A revamped omnichannel marketing dashboard unifies email, SMS, automation performance, and ecommerce events in a single view. Marketers can see which messages and journeys are generating revenue, where customers are dropping off, and how to optimise spend across channels.
• Migrate to Mailchimp without slowing down: New migration tools, improved brand scraping, and ecommerce-specific support make it easier for customers moving to Mailchimp to bring over contacts, segments, templates, and key flows with minimal downtime.
• AI that goes from insight to execution: Mailchimp turns your data into action with predictive analytics to spot high-value and at-risk customers, AI-powered tools to quickly build on-brand content and reusable templates, and a ChatGPT integration that helps you create, refine, and launch data-backed omnichannel campaigns across email, SMS, and automations.

Demonstrated ROI for ecommerce businesses

Mailchimp already delivers measurable results for ecommerce customers, and the new capabilities are built to amplify that impact. Consider TravelOnline, an Australia-based online travel agency that partnered with Mailchimp to improve email deliverability and re-engage its subscriber base. By segmenting audiences and focusing on contacts from one domain at a time, the company saw a 66% rise in open rates, 38% decline in unsubscribes and a 13% increase in overall email ROI. 

“Once we had the capacity to dive deeper into segmentation, the impact was immediate. More intentional targeting has really lifted engagement,” said Sheri Adamson, Marketing Manager at TravelOnline. “The support from Mailchimp in Australia came at the perfect time for us. Having that support helped us focus our energy and keep the momentum going.”

Ecommerce customers reported an average of 16 hours saved per week after implementing Mailchimp3, while Mailchimp SMS ecommerce users saw up to 22x ROI4 after launching their first SMS Marketing campaign. And Mailchimp customers that connect their accounts with Shopify are seeing up to a 41x return on their Mailchimp investment5.

“We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI,” said Ciarán Quilty, Senior Vice-President for International, Intuit.  “We’re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn’t just the easy choice today, it’s essential for their growth tomorrow.”

By tying advanced marketing capabilities to commerce outcomes and Intuit’s broader financial platform, Mailchimp helps digital-sales businesses not only run better campaigns but also operate more profitable, data-driven companies.

Mailchimp product innovations availability

The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration tools, are expected to begin rolling out globally starting February 10th for eligible Mailchimp plans.