Prezzee, a global leader in digital gifting and payments, has announced the launch of PrezzeePay, a transformative platform that combines financial-grade compliance with plug-and-play scalability – helping retailers and brands innovate without costly infrastructure changes.
End-to-End Gifting Programs – PrezzeePay
PrezzeePay, a 100% owned subsidiary of Prezzee, is now an Australian Financial Services (AFS) licence holder. This milestone means that PrezzeePay can provide a wider range of products, including regulated financial products and services on behalf of partners. This opens up the potential for Prezzee to support faster product development, build bespoke solutions, manage end-to-end gifting programs and grow strategic partnerships that go beyond transactions.
Because PrezzeePay leverages the payments network, it sits on top of existing technology infrastructure meaning retailers can launch a gift card program in weeks, not months, without updating existing technology or sinking money into costly integrations.
“PrezzeePay represents a major step forward in our mission to create seamless, secure, and meaningful payment experiences,” said Craig Smith, CEO of Prezzee. “We’re giving retailers and brands the tools to innovate faster, connect deeper with customers, and compete in a digital-first economy.”
PrezzeePay has been developed in partnership with UnionPay International,particularly within the gift card issuing business, meaning that retailers now have a secure, scalable way to boost loyalty, lift basket size, and offer global gifting programs.
Global unified gifting programs
Gift cards aren’t just a convenience – they’re a proven revenue driver, with recipients spending about 35% more than the card’s value. But for sectors like shopping centres, venues, franchise networks and luxury retail, fragmented POS systems and steep integration costs have made unified programs almost impossible. Prezzee Pay removes that barrier through universal acceptance, letting retailers who may have previously been priced out of gift card programs to keep their existing tech stack while offering a premium, digital-first experience that works globally – without the complexity or maintenance headaches
“There is a legacy belief within the gift card market that global or franchise retailers could never have a unified gifting program. We wanted to challenge that. PrezzeePay is a huge opportunity for consumers to get more flexibility and global acceptance, while retailers tap into Gen Z’s preference for cashless, mobile-first shopping,” said Benoit Garnaud, COO, Product & Technology of Prezzee. “PrezzeePay means faster speed to market, lower costs, and access to global customers – without spending money on ripping out existing systems.”
Capitalising on Growing Demand
Retailers are also racing to tap into a $26 billion prepaid and digital wallet market, which is forecast to grow nearly 10% annually. Gen Z is driving a shift to more flexible shopping and payments, with 80% preferring cashless transactions and more than 60% shopping primarily on mobile. PrezzeePay is designed to help retailers capitalise on this demand by giving consumers digital first, mobile gift cards that can be used at any location they choose.