About Angus Jones

Angus started his first small business in 1989 and has since gone on to have a successful career in marketing. He realised although there were many websites for small business none was addressing the question of how to. Angus has a passion to articulate benefits that add value to customers/readers.

Whiteboard for RingCentral Rooms

 RingCentral, Inc. a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact centre solutions, announced an expansion of its hardware ecosystem and new feature enhancements for RingCentral Rooms™. With return to office becoming a focus for many organisations, 76% of respondents in a recent US survey1 reported that technological improvements and upgrades to conference rooms is a key priority.

RingCentral Rooms enables organisations to transform their meeting spaces into dynamically enabled video conferencing destinations. It extends RingCentral Video and allows customers to have the same great video experience in a conference room that they already have in a home office or on the go. Now customers can select among several new hardware partners to enhance their conference rooms with high-quality, intelligent audio and video, and whiteboard – allowing room participants to better collaborate and be better seen and heard.

“RingCentral Video has been great for maintaining that sense of team, especially during the lockdowns when we were all remote. And now that some of us are coming back into the office, having RingCentral Rooms is also great to make everyone’s conference room experience consistent and ensure we can always include anyone, anywhere, in our meeting,” said Justin Collins, IT manager at Credit Human Federal Credit Union.

New RingCentral Rooms Hardware Partners 

As old conference rooms undergo improvement, IT decision makers are turning to technology providers for the most advanced rooms solutions that allow workers to collaborate efficiently. To meet these needs, RingCentral is partnering with three added hardware vendors.

Avocor: RingCentral is partnering with Avocor, a leading global provider of touch-enabled interactive displays, to unveil new innovations for RingCentral Rooms. Through this partnership, the company is bringing RingCentral Rooms For Touch™ to market, which allows customers to join and end meetings with the touch of a finger. Customers can harness new capabilities through a new series of Avocor Collab Touch hardware displays with RingCentral Rooms for Touch software, including digital whiteboarding and on-screen annotation. RingCentral Rooms for Touch will be compatible with Whiteboard, a virtual collaborative canvas now available to customers in beta.

EPOS: A premium audio brand, EPOS, recently announced a new line of meeting room solutions using EPOS BrainAdapt™, a group of technologies that are designed to support the brain’s natural way of processing sound. It enables users to easily adapt to a hybrid meeting sound environment and reduce cognitive load through a video bar device. With support for RingCentral Rooms on EPOS Expand Vision 5, customers can leverage the premium audio of EPOS and the latest collaboration features for meeting rooms to deliver a great experience for customers. (RingCentral Rooms software is scheduled to be certified with EPOS Expand Vision 5 video bar by Q4.)

Jabra: By partnering with a leader in personal sound and office solutions, RingCentral Rooms is able to harness Jabra’s advanced onboard AI to deliver an intelligent feature set that takes users’ video experience to the next level. Jabra’s PanaCast 50 intelligent video bar is certified for RingCentral Rooms. PanaCast 50 can automatically detect who’s speaking and intelligently adjust the picture to focus on them, delivering a better meeting experience that puts the most important content front and centre.

“Strong relationships with strategic hardware partners are important as we strive to address the complex challenges around fostering collaboration in modern hybrid work environments. We are excited to work with innovative partners like Avocor, EPOS and Jabra,” said Kira Makagon, chief innovation officer at RingCentral. “When paired with our partners’ advanced hardware offerings, RingCentral Rooms can unlock the full potential of today’s hybrid workforce and enable equitable collaboration for workers wherever they are.”

In addition to these new partners, RingCentral continues to innovate through long-standing Rooms partnerships with hardware solution providers Logitech, Poly and Yealink, giving users a wide range of RingCentral Rooms-enabled, all-in-one video conferencing solutions.

A Plethora of Rich and Intuitive RingCentral Rooms Features

In addition to partnerships, RingCentral has also announced key new feature enhancements for RingCentral Rooms that will enable interactive experiences for customers in hybrid work environments. These features include:

●      Whiteboard for RingCentral Rooms: Whiteboard for RingCentral Rooms allows users to co-create and collaborate with other participants regardless of whether they are in a room or home office. It’s easy to annotate and organise ideas with digital sticky notes and shapes using the whiteboard’s immersive, near-infinite canvas.

●      Proximity sharing mobile: Sharing content from a user’s mobile device amongst meeting participants in a room is now made possible with the new proximity sharing mobile feature.

●      Share and View room camera full screen: Just like screen sharing, this feature further elevates the collaboration experience by sharing the meeting room camera full screen to enable remote participants to get closer views of what’s happening in a room.

●      E2EE Rooms support: RingCentral Rooms supports end-to-end encryption, which means data is encrypted for its entire journey between endpoints, and no one other than meeting participants has access to that information.

●      Closed Captioning: With closed captioning, users can enable on-screen captions. This gives better engagement for those who need extra language assistance, are hearing impaired, or simply want to be able to follow along and read what’s being said in the room’s environment.

●      HDMI share: With the new HDMI share, it’s easy to share presentations or content from a user’s laptop into the meeting room. Simply plug the RingCentral Rooms HDMI into any laptop to instantly share screens with all meeting participants.

●      Rooms activation code: Instead of using admin credentials to register each new conference room with a Rooms licence, it’s just a matter of hitting a few buttons. Admins can provide an activation code for each room and turn on Rooms remotely, easing the burden on IT.

“As businesses adapt to the hybrid work model, one thing is clear – investments in office meeting spaces will continue to grow,” said Roopam Jain, VP of Research at Frost & Sullivan’s Connected Work Practice. “RingCentral’s new features, including Whiteboard, are designed to enhance team creativity and inclusivity with the goal of narrowing the effectiveness gaps found in most hybrid collaboration environments and better connect today’s dispersed workforce.”

For more information about RingCentral’s hardware partners and its Rooms-enabled solutions, visit .

MobileMuster recognises e-waste products

MobileMuster, the telecommunications industry’s flagship product stewardship program, has announced hardware manufacturer TP-Link as the latest business to join the expanding program, which collects and recycles a broad range of end-of-life telecommunications e-waste products.

The new membership will see TP-Link, a global provider of reliable networking devices and accessories, including wireless routers and adapters, join existing MobileMuster members who are playing an active role in addressing the growing electronic waste issue.

Run by the Australian Mobile Telecommunications Association (AMTA), MobileMuster in July announced the expansion of its product stewardship scheme beyond mobile phones to now include three new, growing e-waste product streams, including network connectivity, smart home technology, and wearables and peripherals.

Spyro Kalos, Head of MobileMuster, said with Australia currently ranked fifth in the world for the generation of electronic waste per capita, the program’s expansion to enable more unwanted devices to be recycled correctly was essential.

“Expanding the scope of products collected and recycled through MobileMuster will further demonstrate how the industry can work together to deliver measurable social and environmental outcomes that benefit the local economy and consumers.

“MobileMuster’s aim is to play a genuine role in creating a more sustainable circular economy through product stewardship. We are delighted to have TP-Link join our other members in demonstrating leadership and action through their commitment to a more sustainable future.

Neville Wang, Managing Director of TP-Link, said, “As our connected lifestyles continue to evolve and consumers seek new and improved devices, TP-Link continues to expand our product offering to anticipate and meet the demands of tomorrow.

“At the same time, we are very conscious of the growing e-waste issue globally and recognise we have a crucial role to play in minimising the impact of those devices on the environment over the long term.

“TP-Link’s business values align well with the sustainable e-waste solution that MobileMuster provides. We encourage more businesses to follow suit and join the program to keep more electronic devices out of landfill.”

MobileMuster is the only voluntary government-accredited electronic product stewardship scheme in Australia and provides a complete e-waste solution to address the environmental, health and safety impacts of telecommunication products across their full life cycle. The program is funded by members, including the major handset manufacturers and network carriers alongside a growing number of other electronic hardware manufacturers.


We can Manufacture in Australia – ooGee

Small Business Answers recently sat down to talk to headgear veteran Peter Walcott who is breathing new life into manufacturing in Australia. In this interview, we delve into Peters 40 year journey to decide to manufacture in Australia rather than importing for his new range of ooGee brand of hats.

ooGee comes from an aboriginal word for headdress.

Peter Walcott’s background?

Forty-three years ago, Peter was working in a Bottle shop when a friend of his dads was looking for someone to help in his hat business packing hats. Peter soon found he had a knack for sales, which led to a flair for ideas and design. He went on to run, then own that business that imported hats and haberdashery.

Covid arrived, and like so many, Peter started reassessing what would be next. He decided he wanted to give local manufacturing a go.

What was the problem/opportunity that drove a change?

Peter thought a new Australian-made hat would be “Fun to do and good to see”. This translates to his desire to reinvigorate local manufacturing and ensure the future of traditional hat-making in Australia.

Peter saw an opportunity to create a stylish hat that suited Australian conditions. One that would always be stylish can survive going for a swim, is cool to wear and can be packed in a bag.

The next stage was to develop something new that was not straw or felt that are easily damaged and hot to wear. His experimental journey took him to the concept of making a hat out of braid. Many prototypes and manufacturing experiments later, the ooGee hat was born with innovations. Such as Flexibraid, meaning the hat bounces back into shape and facilitates airflow, and Comfy-Fit ensures the perfect fit the hat does not blow off your head from a gust of wind.

Why manufacture locally? Can you compete?

Peter was seeing a backlash against products made in China. In addition, if he manufactured in China, he would have to commit to large order quantities. The hat being a fashion item meant that a style may be attractive to the designers but not the general public. Local manufacturing means Peter and his team can trial a new design with a short production run. Depending on how sales go, decide whether they will make any more.

Peter estimates he is paying a 20% premium in costs. Beyond flexibility to test the market, his product is Australian-made. It uses higher quality materials, including Australian cotton, recycled materials, and real leather on some models. This more than justifies the small price difference.

What challenges has OoGee faced?

Once Peter was ready to manufacture, his biggest challenge was finding locally skilled labour expertise. Covid played into his hands with a uniform company having to let staff go. Peter found a key person that led to others, ensuring he had the right team to produce his product.

His next challenge was distribution and finding retailers to sell his product. He was surprised that having a quality Australian-made product was selling itself. His Ogee brand can already be found in retailers and resorts all over the country.

Advice for Small Businesses wanting to manufacture in Australia

Peter’s advice is to be different from others, which will drive better margins. Peter says, “Do your sums! No margin means no profits, which means no business!”

Peter’s other advice is, “If you have the ideas, don’t partner in the ownership of the business. It leads to conflict, especially with friends.” However, Peter partners with other businesses to help drive his various brands, which have been very successful.

Length of business trips increases

Have you missed travelling? It seems many have to the point that the length of business trips are longer. New data from leading travel management company Corporate Traveller has revealed that business travellers have more than doubled the length of their trips this year compared with 2019, with the most significant extension being international trips, followed by domestic, then Trans-Tasman.

Corporate Traveller, Flight Centre Travel Group’s flagship travel management provider for SMEs, sourced the findings from its travel booking data from January to May 2022, comparing it to bookings in the year before the pandemic – specifically, January to May 2019.

So far this year, the average domestic business trip has been 3.09 days long, compared with just 1.1 days in 2019, while Trans-Tasman trips have averaged 2.6 days this year, compared with 1.3 in 2019. The lengths of international trips overall have been averaging 8.7 days this year, compared with 3.4 days in 2019.

Tom Walley, Global Managing Director at Corporate Traveller, says there are many reasons behind extended trips this year.

“With most restrictions removed, more businesses are meeting with interstate and international stakeholders face-to-face. After two years of virtual meetings, face-to-face meetings are likely increasing in frequency,” Mr Walley said.

“Executives may also be reuniting with teams for the first time since 2019 and engaging in lengthy operational and strategy meetings in person. Some businesses are also rebuilding again to focus on their growth and conducting longer sales and recruitment-based trips.”

Passenger numbers are bouncing back strongly this year, with Australia’s domestic travel industry headed for a full recovery.

In April, Gold Coast routes, in particular, saw significant numbers: the Canberra-Gold Coast route saw a 193 per cent increase in pre-pandemic levels and flights between the Gold Coast, Melbourne, Adelaide, and Sydney also eclipsed pre-pandemic numbers.

However, while a healthy return of passengers benefits the industry’s recovery, airports and airlines have also faced challenges due to workforce shortages.

“Some businesses have experienced, or maybe anticipating, delays and cancellations and maybe choosing to extend trips to make up for any lost time,” Mr Walley said.

“The school holidays may have also seen delays in airports and on flights. Sydney airport alone expects to see more than two million passengers flying this month, surpassing the volumes seen during the April school holidays.”

Tom adds: “Businesses will likely continue increasing the length of their trips to account for potential delays and other disruptions. International flight capacity has been slower to return than domestic, and I expect business trips will increase by around one to two days further over the next year.

“At Corporate Traveller, we’re seeing significant demand for domestic and international travel from our customers this year.

“This suggests businesses are more eager than ever to take to the skies and will continue organising more lengthy trips to multiple destinations, with the aim to rebuild, increase sales, facilitate acquisitions and partnerships, expand into new markets and recruit and retain talent.”

Length of business trips across Corporate Traveller’s business customers
Travel typeJan-May 2019Jan-May 2022
Domestic1.14 days3.09 days
Trans-Tasman1.38 days2.63 days
International3.46 days8.73 days

HiRise 3 wireless charging stand review

We rely so heavily on technology, and every year we seem to have more and more gadgets.
Once, we just needed to change the battery in our watch once a year. Now we must charge our devices every day or more! Specifically for Apple users, we test the HiRise 3 Wireless Charging Stand to understand its worth.

A Wireless Charging Stand is a small plinth that allows you to rest your device on it to charge device/s without cables.

The Apple ecosystem encourages you to buy all their products. If you have an iPhone, chances are you also have an Apple Watch and a pair of Airpods. If you were to charge these devices out of the boxes, you would need 3 cables and potentially 3 power supplies plugged into 3 power points. That is a mess of cables.

The HiRise 3 wireless charging stand allows you to ergonomically and simultaneously charge your Apple iPhone, Watch and Airpods.

Benefits of a HiRise 3 wireless charging stand:

  • Compact design declutters your desk or bedside table.
  • A single supplied cable replaces the need for multiple cables. (Note you do require a 20w USB-C power source)
  • Pleasing aesthetic design to match the Apple styling.
  • A vertical stand magnetically holds your iPhone for easy reference to the screen.

The HiRise is available directly from twelvesouth for $179.95

Impressions of the HiRise 3 Wireless Charging Stand

This stand will only work with iPhone 12 and 13 models. You must have AirPods Pro with MagSafe Charging Case. Any Apple watch will charge. If all three products are placed on the stand, it will take approximately 2 and a half hours to bring all to a full state.

A handy feature is that any wirelessly charging capable smartphone, including Android phones, can be charged on the lower charging base—a handy feature when friends need a top-up.

Available in black or white, the stand is an attractive addition to a desk or bedside table. It has a very sturdy construction and a reasonable weight, so your phone will be stable when attached and not topple over. We did not like the silicone feet on the bottom, which slide easily on a desk. This can be easily fixed by adding your own rubber stick-on pads, but we would like to see this change in future models.

Our takeaway from using the HiRise 3

The true test of any product to support Apple is to get an Apple fanboy/girl involved. I enlisted my 24-year-old daughter to give me her feedback. Her desk and background are styled, and Android is a dirty word. Her feedback was simple she loves how slim and neat the product is and likes that she can see alerts on the screen within her eye line. Beyond that, her generation just expects everything to work; in the case of the HiRise 3, it just does.

Airwallex Online Payments App on Shopify

Airwallex, a leading global fintech platform, has announced the launch of its Airwallex Online Payments App on Shopify. The Online Payments App is a payment gateway plugin that merchants can integrate into their online store to accept payments from their global customers.

This new app is offered through Airwallex’s payment acceptance solution that covers many payment methods. These payment methods include Visa, MasterCard and UnionPay bank cards, and 30+ other local payment methods across the Asia-Pacific and Europe, such as GrabPay in Southeast Asia, WeChat Pay in APAC, and Bancontact and Sofort in Europe.

“We are excited that our online payment acceptance solution will now be available on Shopify, helping merchants create a seamless payment journey on their online store,” said Ravi Adusumilli, SVP of Partnerships at Airwallex. “Our app is one of many offerings we have built to help merchants accept cross-border payments. In this case, by using an Airwallex account, merchants can gain secure access to a multitude of payment methods, both globally and locally, in a convenient, fast and affordable way possible.”

In addition to accepting payments globally, merchants can also receive settlements in 7+ major currencies, including USD, thus avoiding unnecessary currency conversions and related fees. Merchants can also accept payments directly into their Airwallex multi-currency wallets and payout with Borderless Cards or Transfers.

Learn more about the Airwallex Online Payments App.

Airwallex was established in 2015 in Melbourne, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, it has a global footprint across Asia-Pacific, Europe, and North America. 

Western Digital now offering 22TB drives

When it comes to data, everything is growing – quantity, size, format, resolution, use cases, applications, value and more. As people and businesses look for solutions to effectively and efficiently store their data in the zettabyte era, Western Digital HDDs continue to play a critical role in delivering massive capacity, performance and reliability.

Western Digital has announced that it is now shipping new 22TB HDDs targeting three key segments: WD Gold™ HDDs for IT/data centre channel customers; WD Red™ Pro for network attached storage (NAS); and WD Purple™ Pro for smart video/surveillance. As highlighted in its What’s Next Western Digital Event, these new drives are loaded with industry-firsts, including OptiNAND™ technology, energy-assisted PMR (ePMR), triple-stage actuator (TSA) and HelioSeal® to deliver the industry’s highest areal density at 2.2TB per platter, delivering 22TB CMR HDDs for its customers.

“We are thrilled to reach this milestone as HDDs are complex and sophisticated systems,” said Ravi Pendekanti, senior vice president of product management and marketing, HDD Business Unit at Western Digital. “From the cloud to the edge, Western Digital’s hard drives play a vital role in storing, protecting, capturing and analysing data that’s shaping nearly every aspect of our digital lives. Our technology leadership and expanded portfolio of industry-leading HDDs provide us with a tremendous opportunity to deliver value to our customers today and well into the future.”

Western Digital Gold Enterprise-Class HDDs for Data Centre Storage Systems

Cloud and enterprise data centre architects continue to squeeze every drop of investment out of their IT infrastructure. The economics of storing every bit matters, and factors like capacity, density, energy use, sustainability and more all play a critical role in helping to reduce total cost of ownership (TCO). Moving to the industry’s highest available CMR HDD capacity can help. Western Digital’s new enterprise-class, 22TB WD Gold™ CMR HDD with OptiNAND technology gives users the ability to lower TCO by increasing storage in the same footprint or by reducing racks, which can help reduce costs such as adding more racks, network, power, cooling, cabling, etc. Unique to Western Digital is its OptiNAND-enabled ArmorCache™ technology that combines the performance of write cache enabled mode with the data protection of write cache disabled mode without having to compromise by choosing between the two. With a full portfolio of solutions ranging from 1TB-22TB¹, these highly reliable WD Gold HDDs are ideal for demanding storage environments, providing up to 2.5M hours MTBF 2, vibration protection technology and a low power draw thanks to HelioSeal technology (for 12TB and above).

WD Red Pro HDDs Support All Major NAS Systems with Up to 24 Bays

Work from home has accelerated and many small office/home office (SOHO) workers and SMBs are struggling to keep up with rapidly growing amounts of data. The new 22TB WD Red™ Pro CMR HDD with OptiNAND technology is ideal for those who have high-capacity storage needs, or for those who have reached the maximum capacity on their existing network-attached storage (NAS) system. Engineered specifically for NAS systems with up to 24 bays, WD Red Pro HDDs are optimised for multi-user environments and are designed to handle high-intensity workloads in 24×7 environments. WD Red Pro HDDs are ideal for storing, protecting, archiving, and sharing massive amounts of data with many users and can handle multiple data-hungry applications such as file sync and sharing, backup/archive, multimedia repository, and private cloud storage. The WD Red Pro family comes in capacities ranging from 2TB to 22TB¹.

WD Purple Pro HDDs for Advanced AI-Enabled, Always-on Smart Video Recorders, Appliances and Servers

Smart video surveillance is on the rise, bringing increased storage requirements along with it. For example, high-resolution cameras are capturing multiple video, picture and metadata streams per camera; AI and video analytics are placing new demands on the quantity, quality and retention of video data; and deep-learning solutions need more video to train AI algorithms, all while video-surveillance-as-a-service (VSaaS) customers are needing purpose-built storage to efficiently manage this data at scale. The 22TB WD Purple Pro CMR HDD with OptiNAND technology delivers a big capacity to address these trends in a purpose-built enterprise-class drive supporting video analytics servers and AI and deep-learning systems. The drive features Western Digital’s exclusive AllFrame™ AI technology that supports 32 AI streams for deep-learning analytics within the system while helping to reduce dropped frames. WD Purple Pro drives are optimised to handle up to 64 single-stream HD cameras3 and many of the latest smart cameras that transmit multiple streams. It offers high reliability with an MTBF of up to 2.5 million hours for advanced smart video solutions that operate in 24/7 environments. The WD Purple Pro HDD family now comes in 8TB-22TB capacities¹.

Western Digital’s industry-leading Ultrastar 22TB CMR HDDs and 26TB UltraSMR HDDs began shipping to select hyperscale cloud customers in June.

HelloSign for HubSpot integration

The HelloSign for HubSpot integration allows users to create, sign, track, and save documents for signature directly in HubSpot, and is purpose-built to help salespeople work more efficiently and stay organised throughout the entire sales cycle.

With the new integration, users can: 

  • Send signature requests from Contact, Deal, and Company records in HubSpot. 
  • See when a contract has been sent, viewed, signed, declined, or cancelled from within HubSpot. 
  • Create and edit templates directly in HubSpot without switching back to HelloSign. 
  • Add HubSpot data to your HelloSign templates that autofill documents with HubSpot record information. 
  • Save documents back to HubSpot automatically once they’ve been signed. 

Head of Sales for Dropbox APAC, Pia Broadley, said that the new integration helps businesses thrive in the new world of work. “Dropbox has been listening to customers and working on these updates to help businesses supercharge their sales process. We are excited to relaunch this HubSpot integration with upgraded features and added functionality as requested by our customers. These updates help our joint users stay organised, eliminate friction through one integrated workflow, and of course streamline and enhance their sales process.”

Save time with synced, autofill Templates

With Dropbox’s relaunched integration, sales teams can directly create reusable templates for all frequently used contracts in HubSpot. This means that once a template is built and designed, users can quickly send it out to new customers in a few clicks. 

Additionally, a new function that pulls data directly into the template from the contact’s HubSpot properties allows for all essential information to be synced and filled into templates automatically—giving reps more time to grow their business and build great relationships with customers. 

Manage and send documents directly from HubSpot

Contracts can be sent off for eSignature from Contact, Deal, or Company objects in HubSpot. This tighter integration means that, however HubSpot is being used to chase leads, users always have access to an eSignature integration to quickly close deals while they’re hot. Plus, every signed contract is automatically stored straight back in HubSpot’s CRM the minute it’s signed.

Stay productive—keep track of all your sales in motion

The upgraded integration shows the status of documents for signature without ever leaving HubSpot. All actions that lead take are automatically recorded and stored on the HubSpot CRM card allowing visibility into all sales, so you don’t have to waste time chasing leads for a response. 

HelloSign also automatically sends reminders for unsigned documents on the 3rd and 7th day—and manual reminders can be sent through HubSpot.

Take your sales workflows to the next level 

With this HubSpot sales integration, salespeople have everything they need to power better, more streamlined workflows. Upgrading this integration will not affect previous data.  

Additionally, a new function that pulls data directly into the template from the contact’s HubSpot properties allows for all essential information to be synced and filled into templates automatically—giving reps more time to grow their business and build great relationships with customers. 

Manage and send documents directly from HubSpot

Contracts can be sent off for eSignature from Contact, Deal, or Company objects in HubSpot. This tighter integration means that, however HubSpot is being used to chase leads, users always have access to an eSignature integration to quickly close deals while they’re hot. Plus, every signed contract is automatically stored straight back in HubSpot’s CRM the minute it’s signed.

Stay productive—keep track of all your sales in motion

The upgraded integration shows the status of documents for signature without ever leaving HubSpot. All actions that lead take are automatically recorded and stored on the HubSpot CRM card allowing visibility into all sales, so you don’t have to waste time chasing leads for a response. 

HelloSign also automatically sends reminders for unsigned documents on the 3rd and 7th day—and manual reminders can be sent through HubSpot.

Take your sales workflows to the next level 

With this HubSpot sales integration, salespeople have everything they need to power better, more streamlined workflows. Upgrading this integration will not affect previous data.  

More info can be found here

A Guide to Recruit GPs in 2022

If you’re a GP Owner or want to start your own GP Practice, there are a few skillsets that you need to master, and Recruit GPs is one of them. Becoming proficient to recruit GPs for your practice is critical to ensuring you’re not stuck in long-hour work cycles where you’re doing all the heavy lifting.

However, recruiting quality talent isn’t the easiest thing right now, given the fact that there’s a real scarcity of GPs in the Australian healthcare sector.  This is due to the fact that most GPs are fatigued and frustrated from the exorbitant and repetitive demands of the COVID-19 pandemic, and the lack of international migration has brought the market for overseas trained doctors to a screeching halt. It’s safe to say that the GP market is becoming increasingly tough.

While outsourcing your recruitment is a viable option, it might not always consider the best criteria when selecting your future doctors because it more closely resembles a competitive market environment where you’re up against offers from other recruiters. But whether or not you choose to outsource your recruitment, it’s crucial that you employ the following strategies to recruit GPs and attract the right doctors who add the right value to your Practice.

1.     Increase Or Enhance Your Capacity

A General Practice is similar to a marketplace in that it brings patients and doctors together. Before moving forward with anything else, it’s imperative that you take some time to analyse the avatars of your stakeholders. In other words, “Who are the patients you serve and what are they like?” and “Who are the doctors you serve and what are they like?” Once your avatars are clear, you can seamlessly bring them together in the marketplace—in this case, your Practice.

After that, you can proceed to increase your capacity. Of course, the key inquiry to make in this situation is whether you need to increase your capacity yet, or if you can first enhance your current capacity. Most GP Owners typically run businesses with a lot of latent potential and untapped opportunities lying around. Scaling up something that’s currently underperforming is risky and won’t benefit anyone. Therefore, you should maximise what you’re already doing before scaling and recruiting. 

You can get rid of low-value work that’s task-heavy, decision-dense, and spiritually taxing. You can decide what activities you need to give up, but if you don’t want to let go of anything, you’ll either have to find someone willing and prepared to take on that responsibility or redesign the low-value work so that it is no longer low value. That’s the only way to climb the value chain.

2.     Be Clear in Your Communication

As a GP Owner, you must be clear about what you do, what you don’t do, who you’re for, and who you’re not. In other words, be clear and straightforward with your community so people know what to expect from your practice. If you don’t serve a particular demographic or patient cohort, they can go somewhere else that does serve or fit them.

Thus, plugging patients back into the right clinics—if it’s not yours—is a great service to everyone involved. And that could even result in referrals from other professionals or Practices for your clinic. And as we all know, the foundation of any successful business in any industry is solid recommendations from other entities.

3.     Highlight your USP

Find something that’s a point of difference for your Clinic – such as flexible hours, a supportive work environment, professional autonomy, or a secure patient flow – and extend that information to your target avatar. In other words, what must your ideal future GP know and believe about your workplace for them to decide that it’s the right place to work? If you don’t tell them, there’s no way for others to know what makes your practice unique.

Create a profile that clearly communicates your strengths and USPs, focusing on what you do well and why people should come to you. Be sure to include information about who you serve and who you don’t. Case Studies are an excellent way to explore and highlight the thoughts and feelings of the GPs who work in your Practice, which will help build your target avatars’ trust.

4.     Get the Funnel Working

The recruitment process is more like a marketing funnel rather than a sequential process of going out, meeting people, scheduling interviews, and hiring them. The top of your recruitment funnel is about attracting your ideal GPs and building an audience for your organic and paid activities through different platforms. And to determine where the leads came from, it’s essential to include appropriate links in your advertisements and other promotional content. This will help you measure the performance of your funnel and evaluate which platforms are working and which aren’t generating a return.

Once your target GPs have shown interest and consideration, you’ll need to shift your focus to convincing and converting them. You must have a reliable method for approaching them swiftly to avoid losing them. An important sales theory to remember is that it often takes eight to 12 points of contact with a person before they know, like, and trust you enough to take the next step. Therefore, the more interactions you have with the GPs, the more probable it is that they’ll feel secure enough to commit to your practice.

At this negotiation stage, it’s also a good idea to showcase your risk-reversal strategies to assure them that they aren’t taking a huge, asymmetrical risk in joining you. And, of course, you must ensure they stick once you get them in. Put another way, your attention is now on retaining your talent. Your retention strategies will start to pay off at this point.

Bonus Tips to Recruit GPs:

  • The pre-consult and post-consult phases are more crucial than just the main game (which is attending to patients’ needs during consultation). This will elevate your performance, prove your consistency, and narrow the gap between the best and the worst. So be sure to hone and refine those small but important elements.
  • Having streamlined and effective information systems, such as a reliable in-house internet connection, ensures seamless communication and engagement with your Practice and helps create better value for the patients, doctors, and other stakeholders you serve. It also elevates consistency and performance.
  • Experiment with copy and get as much content as possible—in the form of videos, ads, and any other promotional material. You never know what will resonate with the audience, but the key to becoming more proficient at knowing is by simply getting your message out there and consistently engaging with your target avatars.

I sincerely hope you found these recruit GPs suggestions and techniques helpful, and I strongly urge you to use them so you can attract the right General Practitioners for your Practice. 

I would love to hear your opinions and feedback about how these tips have helped you in your GP recruitment journey. Feel free to write to me at TCameron@scalemyclinic.com, and do reach out if you need assistance with the same.

written by – Dr Todd Cameron, CoFounder of Scale My Clinic

Synology DiskStation DS1522+ NAS

Synology has announced the new 5-bay Synology DiskStation DS1522+, the latest compact solution in its Plus line of all-in-one storage devices that help users of all sizes protect data, IT infrastructure, and physical assets professionally and securely while supporting a host of business, IT administration, and productivity applications.

“DS1522+ is a versatile solution fit for a wide range of user needs and environments,” said Peggy Weng, product manager at Synology Inc. “The new 10GbE upgrade option plus scalability for 10 additional drives makes the DS1522+ cost-effective and a solution that can easily grow with any team.”

Compact solution, boundless possibilities

Synology DiskStation DS1522+ integrates well as the primary storage solution for smaller setups or as an edge node for multi-site deployments. Powered by DiskStation Manager (DSM) 7.1, it features robust data management capabilities, comprehensive file sharing, collaboration, and video surveillance capabilities. 

Scalable up to 15 drive bays with two DX517 expansion units, a fully expanded DS1522+ can reliably host massive amounts of data while taking up minimal desktop or shelf space. A new network upgrade slot enables anytime 10GbE upgrades, while two built-in M.2 2280 NVMe slots can be used to speed up storage performance significantly. 

Beyond file storage

Synology storage systems can easily be configured to become a cross-platform private cloud while still giving you complete control over your data. Synology Drive enables intuitive file management and synchronization between platforms like Windows, macOS, Android, and iOS, ensuring your data is accessible no matter where you are.

Synology Photos enables hobbyist photographers looking to manage their growing collection to quickly pull and back up media from their phones, sort and organize pictures, and make them easily shareable with robust permissions control.

Learn more about file management

Keep businesses running

Keeping business endpoints, emails, and critical data secured and backed up is more necessary than ever with continuous and emerging cybersecurity threats. The DS1522+ includes data backup, snapshot, and replication automation to ensure files and LUNs stored on it can be backed up to other devices and cloud services automatically once set up.

Synology’s Active Backup Suite allows IT infrastructure, such as Windows systems, Hyper-V/VMware VMs, and Microsoft 365/Google Workspace accounts, to be safely backed up onto the DS1522+ and easily restored when needed.

Learn more about data protection

Compact surveillance and application server

The DS1522+ also functions as a full-fledged video management system that provides full local data ownership. Synology’s Surveillance Station is a powerful VMS designed for businesses that already protect over 500,000 sites. Flexible ONVIF support and over 8,300 validated IP cameras make deployment simple and easily suited to each location’s requirements.

Surveillance Station makes it easy to set up and manage up to 40 cameras on the DS1522+ with a modern and customizable interface. For larger or multiple building environments, add in floor plans and overlay Google Maps or OpenStreetMap for maximum situational awareness. Retain important footage and increase resiliency with support for backup recording servers, multi-device management (Central Management System), and even support for end-to-end encrypted, simultaneous dual recording to C2 Surveillance.

Learn more about Surveillance Station

Availability Synology DiskStation DS1522+

The Synology DS1522+ is available through Synology partners and resellers.

Learn more about NAS storage in Small Business Answers Guide.