About Angus Jones

Angus started his first small business in 1989 and has since gone on to have a successful career in marketing. He realised although there were many websites for small business none was addressing the question of how to. Angus has a passion to articulate benefits that add value to customers/readers.

Logitech MX Mechanical keyboard review

For 10 years, I have used a keyboard that came with a PC from a major brand. The letters are painted on, and you can no longer see some of the keys. A and S, to be specific. I liked the mechanical feel of it, and the other keyboards did not feel quite right. Then a week ago, I received a Logitech MX mechanical keyboard. Suddenly my old keyboard did not feel right.

The Logitech MX mechanical keyboard is wireless, battery powered and has illuminated keys. It has a sturdy design and each keystroke has a reassuring feel and sound.

Be sure to read Small Business Answers buying guide to keyboards.

What is a mechanical keyboard?

You are probably using a chiclet keyboard. A chicklet keyboard is a soft touch keyboard where the buttons are part of a membrane of switches.

A mechanical keyboard is one where each key is a physical button, and each time you press a key, there is a distinctive typing sound. When typing on a mechanical keyboard, the amount of play or the depth the key recedes is greater than on other types of keyboards. This gives a very responsive feel to typing. Mechanical keyboards also make the familiar click noise.

What’s in the box?

At an RRP of $269.95, this keyboard is certainly at the top end. A Mechanical mini is also available for $229.95, removing the number pad.

Opening the box, you will find the keyboard, a Bluetooth dongle (in case your PC does not have Bluetooth built-in) and a USB-C charging cable (USB-A to USB-C).

You can customise your experience by feel and sound when ordering this keyboard. You can choose between three customised switch types that each have a distinct feel and sound, and your choices are tactile quiet, linear or clicky. See the website before you make your purchase to understand the differences.

Why should you buy the Logitech MX Mechanical Keyboard?

When you remove the keyboard from the box, it seems very heavy. This translates to what appears to be a very sturdy construction, but more importantly, it sits solidly on your desk and does not move around. This gives you a very solid platform to type from. Not being a touch typer, I find the illuminated keyboard a welcome addition. I have this on my notebook keyboard, and as it gets dark at night, I forget to turn the light on as I do not need it.

The keyboard has many shortcut keys which boost productivity. Microphones can be muted, PC locked, video fast-forwarded or snip instantly activated. If the 24 predetermined keys don’t suit, you can customise the keys to perform other shortcut tasks.

The biggest advantage this keyboard has is my typing speed increased. Not because I did some courses but purely based on the tactile interaction. $270 seems a lot, but if my productivity increases, this cost will be covered in less than a month.

Other features of MX Mechanical

If you have more than one computer or a TV or tablet, you would like to connect this keyboard. You can have up to 3 separate devices and seamlessly switch between the three with a simple press of one of three buttons. The keyboard will also suit a Windows or Mac environment with familiar keys symbols for both. If you also have an MX mouse and Logi software. You can control different devices simply by moving your mouse between screens even though they are other PCs. The keyboard will respond to the device your mouse pointer is on.

A handy feature when you forget to regularly charge is that a 15-minute charge will power the keyboard for a full day of use. However, you’re probably sitting at a fixed desk anyway, so you could run the supplied cable permanently if you wanted

The keyboard is made from almost 50% of recyclable materials.

Setup

The MX mechanical uses a low-energy Bluetooth wireless connection. My PC is six years old and runs Windows 10. To set up the keyboard, I charged the keyboard to full and turned on the power switch. With no software being downloaded, my PC immediately produced a popup box asking if I wanted to connect the keyboard. I said yes, and it was operational in seconds.

Logitech has a PC application Logi Options+ from which firmware can be upgraded, keyboard shortcuts can be customised, backlight turned on/off, and battery saving mode toggled. A handy feature is the customised settings can be backed up to the Logi cloud.

Customisable keys can also be application-specific which is extremely useful to those in creative or engineering type fields.

The battery percentage indicator is shown in the app and the windows Bluetooth page. My Battery usage so far has been around 2% a day.

Logi quotes up to 15 days of usage with the backlight setting or 10 months with the backlight off between charges.

Should you upgrade your keyboard to a Logitech MX mechanical

If you could be more productive by typing and activating functions faster, would that be worth spending $270? The Logitech MX mechanical keyboard was a surprise as I did not believe it would have such an impact on my productivity.

The backlit keyboard and shortcut keys enhance its capability. Its sturdy construction and weight ensure its stability as you type. Keys are responsive and give a reassuring tactile feel and noise.

The setup is seamless, and within minutes you could also have customisable keys to suit specific application functions.

Note if you want a silent keyboard, this is not the one for you.

WFH has killed the corporate card – DiviPay

Australian leading virtual corporate card expense management company, DiviPay, has released its Working From Home Has Killed the Office Credit Card whitepaper. The report provides an in-depth analysis of corporate card spend management in Australia, including new data on how the archaic methods of corporate expense management and reimbursements is contributing to growing employee dissatisfaction in the workplace. 

Insights include:

  • Over a third of the employees surveyed (37%) admit to putting off work-related purchases to avoid out-of-pocket spending
  • Almost half (47%) of Australian employees who’ve paid out of pocket in the last year admit to feeling anxious or worried about reimbursements.
  • Over half (59%) of employees surveyed would prefer to work for a company that provides access to a corporate card.
  • It explores corporate expense management difficulties and the delicate balance required for CFO control and confidence, employee flexibility and how many Aussie businesses aren’t getting it right 
  • However, as the whitepaper highlights, in a time of inflation, tech layoffs and severe talent shortages, businesses need to be taking proactive measures to keep employees happy. 

Russell Martin, Co-Founder and CTO at DiviPay, says:

“I’ve met with many CEOs and CFOs in my time and there’s definitely a disconnect when it comes to the importance of a streamlined expense management process. Employee wellbeing and job satisfaction have catapulted up the priority list with many companies offering a myriad of perks to bolster culture, engagement, trust and productivity – yet somehow work reimbursements seem to slip the net. 

Our research has shown that employees are experiencing high levels of anxiety when claiming back work expenses but this is something that is easily fixable. Having a robust, easy-to-use platform for corporate claims may seem like a small initiative but it can make all the difference to an employee’s job satisfaction and will be crucial for employee retention.”

You can find the full  WFH Has Killed the Office Credit Card report here.

Hybrid working arrangements and talent shortages will boost business travel

The head of a leading travel management company forecasts that hybrid working arrangements and the need for employers to retain staff – while presenting ongoing challenges for businesses – are leading to the emergence and growth of new business travel trends.

Tom Walley is Global Managing Director of Corporate Traveller, Flight Centre Travel Group’s flagship SME travel provider. He says: “Most of our business customers in financial services, consulting, medical, and tech have hybrid working arrangements in place, yet we’re seeing a significant uptick in business travel this year – the perfect example being international flight bookings increasing by 988 per cent and domestically by 20 per cent between 01 February and 31 May 2022, and this just goes to show that face-to-face communication is still highly valued.

“Before the shift to remote work, business trips would be mostly site visits, conferences, FIFO work, sales meetings or growth-related stakeholder meetings. They would average around 1.1 days for domestic trips and 3.4 days for international trips. Now we’re seeing new travel trends pick up, reflecting the new environment of hybrid work and the embracement of an employee-first culture.”

Corporate Traveller is seeing trends that include working holidays whereby executives work remotely in one or more holiday locations for several weeks or months – even taking their families with them; bleisure, where holidays are tacked onto work trips; and executives travelling more frequently to multiple cities.

Tom says: “At Corporate Traveller, we’re seeing an increase in our employees extending domestic and international work trips to include holidays, including with their family members. Our travel advisors are also organising trips where our business customer covers the cost of just part of the trip, pointing to a bleisure arrangement.

“Another interesting trend is more frequent trips to more cities for some employees, indicating that, while people are maintaining the work-from-home arrangement, they’re meeting with stakeholders in multiple locations more regularly.

Tom says the current environment of talent shortages combined with the successful adaptation of work-from-home arrangements in many industries is driving much of these trends. “I think employers are using travel to retain people, and now it can be combined with work.

“Travel remains a sought-after perk for many Australian workers and the possibility of combining leisure with work will be invaluable to them and improve their work-life balance.”

Tom says there are benefits for businesses with such hybrid working arrangements. “For employers, there’s less risk of that employee taking large chunks of annual leave for an overseas trip. Working holidays enable employees to get their travel fix and remain online and do away with the need for a contractor to replace them while they’re away.

“If an employee is based in a market of interest for the business, a working holiday arrangement can help the business explore new markets more easily or set up supplier arrangements.”

These kinds of trips are also economically viable: employees foot the bill for their trip, while businesses would cover the cost only of the work portion of a bleisure arrangement.

Tom’s observations reflect other travel data. Airbnb, for example, has observed a tripling in bookings of 28 days or more from the US for remote-based work.

“The demand for such offerings is certainly present globally. In the US, workers are planning twice as many bleisure trips this year, with more than half adding three or more days to their leisure trips to include remote working.”

While some experts predict a complete recovery of the global business travel sector by 2024, Tom says that if businesses embrace these new trends as employee incentives, the recovery could occur earlier.

Being based at home is also motivating executives to travel more frequently to different locations to connect with other stakeholders. “Executives have been able to work remotely and travel to different cities when they’re required to be in-office, allowing them to connect with, and learn from, teams beyond their own city office.”

This reflects recent research by Deloitte in the US, in which one in four companies forecasted that working from home will lead to more travel to company headquarters. Office-dominant companies are twice as likely to reach 2019 travel spending levels by end 2023.

The research also found employees who plan to do some work while travelling planned twice as many trips and longer trips. Google is also allowing employees to ‘work from anywhere for up to four weeks a year.

These trends bring economic benefits for the country: frequent travel to different cities will help increase spending across hospitality and accommodation, industries that are still recovering from the impacts of the pandemic.“Hybrid working has largely been successful for employees, with many reporting an increase in productivity. If it brings benefits to the business, I encourage more SMEs to consider embracing new ways of incorporating travel into their employee retention strategies.”


SMB in Australia are confident in their growth

A new study by SAP SE has found 84 percent of SMB in Australia are confident in their growth over the next 12 months despite workforce volatility, including the Great Resignation, having directly impacted the digital transformation plans of 89 percent of SMBs.

These insights have been revealed in new SMB research study released today, Transformational Talent: The impact of the Great Resignation on Digital Transformation in APJ’s SMBs’, which explores the impact of the Great Resignation on Australia’s SMBs and their growth plans.

Optimism abounds as SMBs move from resilience to focus on growth

Having managed significant challenges over the past two years, SMBs in Australia are looking beyond a focus on resilience.

Two-thirds (66%) of Australian SMBs say their organisation is highly or fully resilient in weathering the pandemic’s impact. Not one respondent said they are not resilient at all. That confidence has resulted in a feeling of optimism about their growth prospects.

That mindset can only be a positive thing for Australia, according to Sofiane Ainine, SMB Segment Lead, SAP Australia.

“Our small and medium-sized businesses are a bellwether for the wider economy, as the nation’s biggest employer. I firmly believe that when SMBs thrive, economies grow, and Australia prospers”, said Ainine. “By harnessing this optimism and putting it together with great innovation, a commitment to talent, and a strong partner ecosystem we can chart a course to the next decade of SMB success in Australia.”

The impact of the Great Resignation on SME digital transformation in Australia

Despite this optimism, businesses now face another challenge – the ‘Great Resignation’. Coined in 2021, the phrase refers to a worldwide trend of millions of employees across the world leaving their jobs.

SAP’s research found the Great Resignation is real and impacting SMBs in Australia today. Almost half (48%) of respondents agreed that more employees are resigning now compared to just 12 months ago, while 57 percent of SMBs said they are not finding it easy to cope with the impact of the Great Resignation. This is critical, given 94 percent of SMBs say digital transformation is very important to their organisation’s survival over the next year.

The talent crunch is impacting organisations’ ability to digitally transform their businesses. In fact, lack of skilled talent trails only understanding of available digital solutions as challenges to achieving successful transformation for Australian SMBs, ahead of traditional obstacles like cyber security or lack of budgets.

“This study reveals how the Great Resignation can be seen as an existential threat to many organisations,” said Mr Ainine. “Digital transformation is a fundamental way SMBs not only build resilience but how they create agile, innovative paths to growth. But without the right people, any transformation will struggle. Investment in talent must match investment in innovation to ensure SMBs in Australia both survive – and thrive.”

Investing in talent and training to mitigate the Great Resignation

SMBs in Australia are investing in their workforce to mitigate the effects of the Great Resignation and to bolster their organisations’ ability to deliver digital transformation.

Survey respondents said they were focusing on introducing flexible working arrangements (45%) and improving financial incentives (39%) to boost talent retention over the next 12 months. Yet, beyond those strategies, SMBs are also focusing on training. Over a third (36%) of SMEs said they would provide upskilling opportunities to retain key talent in the next 12 months.

The focus on training can’t come too soon. Over half (55%) of SMBs say upskilling to support digital transformation is urgent, leading to 82 percent of Australian SMBs who will focus on digital training throughout this year.

“The Great Resignation has often been misconstrued as employees leaving to pursue their purpose. That’s not the whole story,” said Mr Ainine. “Talent requires the right remuneration, flexibility, and a clearly communicated progression journey. Prioritising upskilling and career progression, and supporting it with access to the right technology and partners is proven to be a win-win for employees and for SMBs here in Australia.”

The full report of Transformational Talent study is available for download here.

About the SAP Transformational Talent study

SAP commissioned Dynata Research, an independent research services provider, to script and host an online quantitative survey of respondents in December 2021 to January 2022.

The research is based on a representative sample of small and medium business owners and decision-makers across the Asia Pacific and Japan. For the purposes of the research, we defined an SME as an organisation with between 11 and 250 employees based on OECD principles. The sample comprised 1,363 respondents across eight key countries – please see the full respondent breakdown by country below. Respondents were qualified to ensure they acted as either the key decision-maker or influencer in strategic organisational decisions and technology implementations. Countries included in the survey were Australia (n=105), New Zealand (n=101), Singapore (n=100), Thailand (n=207), Indonesia (n=210), Japan (n=207), India (n=212), and South Korea (n=221).

Social Media to engage customers

Most people are on social media. Indeed for many Australians, it has become an obsession to the point that downtime should almost be renamed social media time. For this reason, social is a big opportunity for small businesses, and this guide will look at it objectively and advise you on how to make the most of it.

Social media refers to websites and applications that allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphones. The most common sites today in Australia include Facebook, YouTube, Instagram, LinkedIn and Snapchat.

When the likes of Facebook started their business, they allowed posting with few restrictions and allowed all followers to see those posts. Social sites need to generate income themselves, so if you are a commercial operation, they want you to spend money to talk to your audience. For example, If 100 people follow your business and you write a post saying you have a big sale this weekend, probably only three people will see that message in their social feed. If you pay $100 to boost your post, 3,000 people would have the post in their feed. So, unfortunately, social media is not a free form of advertising.

An organic post is a post that gets its distribution simply by being on the social platform.
Boosted post refers to when money is paid to reach a larger audience for your post.

WHY should I use Social Media?

The key advantage of social media advertising is targeting a customer. If you use traditional advertising like an advertisement in a local newspaper, you are advertising to everyone who reads that newspaper. With social, you can specifically target an audience. For example, you could target females, 18-30, who drive a car and live in your town.

Social media will help build your brand and provide a link to your website, driving additional traffic.

Social media is more cost-effective in reaching a customer than traditional advertising, but it has a very short attention span. If not engaging, your posts can easily be missed.

WHAT you should know about Social media

When businesses first used social media to reach their customers, there was not much competition. This is very different now, and as it is a bidding-based system, if you have multiple parties bidding for the same audience at the same time, this drives prices up.

Social media is not just about advertising. You can use it to find candidates for your business through sites like LinkedIn and provide video tutorials on using your products like Youtube.

The ideal situation you find yourself in is that after you post some content, your audience is so engaged they repost to their connected audience. If this process goes exceptionally well, it is referred to as a viral post.

Social media is a 2-way platform. Just as you can talk to customers, they can easily talk back. As this is a public medium, everyone will see the comments. Unless the comments are deemed by general society as inappropriate, you cannot delete them. The positive here for your business is you get instant feedback and suggestions. The counter to this is people will speak their mind, especially if they are unhappy with you. You do have the opportunity of turning this around by engaging the customer publically or privately to resolve their issues. The net effect here is if you use social media, you must also monitor it and realise it is not a set and forget medium.

HOW can I promote my business using social media?

Before you start, you need a plan or a social media strategy. This plan will outline how you will use social media, your ideal outcome, and what types of content you will produce. Also very important is to have a schedule of how often and who will do the posting. Remember, it is not the most posts that win. Rather, the posts that are most interesting to the customer and shared by the customer. Other considerations for your strategy should include considering seasonal events like Christmas and whether your efforts will generate sales.

To post on social media, we suggest the following steps.
  1. Decide on which platform you will use
    • Facebook – social sharing
    • YouTube – videos
    • Instagram – pictures
    • LinkedIn – business and recruitment
    • Snapchat – users send and receive self-destructing photos and videos
  2. Visit the platform site and learn about their offering and the free tools they provide to assist you.
  3. Establish a business profile on the platform
  4. Write your first post
  5. Decide if you will amplify the distribution by paying money to boost the post to more people. If you do, you will have the option to target by factors like demographics, location, and interests.
  6. Be ready to respond to comments from your post (if you do not, customers quickly form the opinion you do not care)
  7. Post more content and repeat.

HINT

Always include an image.

You must be active every day with interesting content if you want to keep customers engaged. Interesting content is content the customer would find interesting, not what you might find interesting, and it should also be relevant—no point in posting about International Happy Day if it has no relevance to your product.

Social media is bound by advertising rules, and any false or misleading advertising will be subject to consumer law. See our essential guide on consumer law.

SUMMARY – engaging social content

Social media is great for economically building a brand and promoting your business to a targeted audience. You must commit to the media ongoing and create content that engages the end-user. Boosting content will help you reach a greater audience. You should be aware and available to reply to comments.

Tips to sidestep digital transformation perils

There’s no denying that ‘digital transformation’ has become somewhat of a buzzword over recent years, with COVID-19 accelerating the digitisation of business processes across the world to enable remote operations.

As we settle into the ‘new normal’, SMEs aren’t simply picking up the pieces and going back to “business as usual” – they’re going back to a different workplace.

However, many organisations are finding that the quick-fix digital transformation approach taken by some in recent years has left them with processes and systems that are not efficient and effective enough to deliver results in the long term.

Now is the time for SME leaders to consider how new technology solutions can be better integrated across their business and take proactive steps to get digitisation right.

Curse of the quick fix

In recent years SMEs needed to make rapid-fire decisions to keep their businesses afloat. Almost overnight, remote operations became critical to business survival, with new digital solutions rolled out in timescales previously thought impossible.

Although these technologies have undoubtedly delivered a range of business benefits, many SMEs opted for ‘off-the-shelf, quick-fix’ solutions that lack longevity and integration with the fundamental needs of individual businesses.

In fact, Iron Mountain research found that 57% of IT professionals believe their businesses will revert back to less-efficient, analogue means of accessing data post-pandemic.

In order to fast-track more-efficient best-practice digital workplace transformation, leaders must recognise that reverting to outdated methodologies, systems and processes is not an option. Instead, technology should be leveraged to remove roadblocks. By assessing what worked well and creating space for new processes, organisations will be better able to adapt, modernise, build resilience and thrive.

Doesn’t mean digitalise everything

With 73% of employees expecting some form of flexibility in the future of work, it’s neither desirable nor practical to consider a return to paper-based files, analogue processes and physical data access.

Ensuring data accessibility is a key component of digitisation efforts, helping to create ease for people working from home and streamline business processes.

Not only do paper documents in filing cabinets take up valuable space, but they are also difficult to share with team members working remotely. Often little is understood about the information stored and finding out can be both time-consuming and expensive.

However, adopting a ‘digitise everything’ paperless strategy is not always the right approach. Many business-critical documents still arrive in paper form that requires physical signatures, particularly for highly regulated industries such as healthcare, finance or legal. Beyond that, it can often be the case that employees prefer to work with hard-copy documents that are more effective for group presentations, notetaking and overall readability.

SMEs must lead with a tailored approach that best suits their business needs – the question is, where to start?

Getting transformation on track

Digitisation can be complex, and every organisation will have a different transformation journey. As SMEs look from response to long-term resilience recovery, six key steps can be taken into consideration to get digitisation right:

  1. Set goals – Identify the reasoning behind why you want to digitise, and get all relevant stakeholders, partners and vendors on board before proceeding.
  2. Don’t save everything – Conduct an in-depth audit to understand what data your organisation has on hand, and decide what needs saving and what doesn’t. There’s no use in wasting time and money digitising documents you’ll never need again.
  3. Outline procedures – Clearly set out digitisation processes from the onset. For example, what happens to paperwork after it is digitised? How long can items be stored digitally? What is a safe process for disposing of physical and digital assets?
  4. Plan for security needs – A cybersecurity blueprint must be developed concurrently with your business’s digital plan, to protect online data from hackers. For safeguarding extremely sensitive physical data, an off-site storage option can be valuable in ensuring an air gap security measure.
  5. Know the law – With increasing regulation being introduced to protect consumer privacy, the days of being lax with data are over. Keeping information unsecured isn’t just a poor security choice, you’re also exposing your business to hefty penalties.
  6. Implement training – Ensure employees are trained, tasks are delegated, and allow time for staff to get comfortable with new systems. This includes promoting an understanding of how digital solutions can help them do their jobs, not hinder them.

Although digitisation may have accelerated due to an unprecedented global event, it has forced us all to see the digital workplace in a new light, providing a roadmap for data to travel. As barriers to transformation come down, it is vital that SMEs lock in a robust digitisation plan that safeguards long-term recovery. With the right approach to the digitisation journey, leaders will find a post-COVID world that isn’t just normal, but better.

by Garry Valenzisi, Vice President and General Manager ANZ at Iron Mountain

Keep your business safe when using QR codes

If it seems like there are QR codes on everything these days, you’re right. In the contactless era, these little black and white grids emerged from relative obscurity to replace everything from restaurant menus to train station ads. The Australian government embraced them wholeheartedly to facilitate contact tracing and vaccination status verification.

More than two years of pandemic-fuelled cyber-crime has made many small businesses more cautious about their digital activity. Emails, calls and even texts are scrutinised closely, forcing many attackers to step up their phishing games. And yet, QR codes haven’t really registered as potentially dangerous, and most people still scan them without a second thought.

What is a QR Code?

Short for quick response codes, QR codes are a type of two-dimensional barcode that contains data, often for a locator, identifier or tracker. They can be easily read by a smartphone or other camera-equipped device and converted into useful information for the end-user, such as a URL for a website or an application. QR codes are accessible, easy to produce and, seemingly, here to stay. They’re also a perfect way for cyber criminals to snag your personal information.

Last year, the private key used to sign the European Union’s Green Pass vaccine passports were reportedly leaked or forged. Within days, fake QR code-laden passes signed with the stolen key were up for sale on the Dark Web. In China, scammers have been caught placing fake parking tickets — complete with QR codes for easy mobile fine payment — on parked cars. And in Texas, criminals hit the streets, pasting stickers of malicious QR codes onto city parking meters and tricking residents into entering credit card details into a fake phishing site.

QR code attacks are happening everywhere with alarming frequency. Here are seven ways to protect yourself and your business:

1. Don’t scan it! If anything feels off, don’t scan the QR code. Just go to the actual website directly. Any legitimate QR code should have an associated URL under it, giving users the option to navigate there directly. If it’s missing, beware.

2. Slow down. Before you scan any QR code, ask yourself: Do I know who put the QR code there? Do I trust that it hasn’t been tampered with? Does it even make sense to use a QR code in this situation?

3. Inspect QR code URLs closely. After scanning the QR code, check out the URL it directs you to before proceeding. Does it match the organisation associated with the QR code? Does it seem suspicious, or include strange misspellings or typos? For instance, in the Texas parking meter scams, part of the URL used was “passportlab.xyz” — clearly not an official city government website. You can also do a quick web search of the URL to confirm that the QR code is legitimate.

4. Look for signs of physical tampering. This is especially important in places where QR codes are commonly used, such as restaurants. If you spot a QR code sticker adhered to a page over another code, be very sceptical.

5. Never download apps from QR codes. Bad actors can clone and spoof websites easily. Always go to the official app market for your device’s OS and download your apps from there.

6. Don’t make electronic payments via QR codes. Use the native app or direct a browser to the official domain and log in there.

7. Turn on multi-factor authentication (MFA). This will help protect your sensitive accounts, such as banking, email and social media apps. With another authentication layer in place, a cyber-criminal cannot access your data with just your login and password.

When it comes to QR codes, the best piece of advice is to always use common sense. If it was an email, would you click on it? QR codes are becoming one of the attackers’ favourite phishing methods — and the same rules apply. Proceed with caution and apply the same security scrutiny as you would with anything in the digital realm.

Scan safe out there — or better yet, don’t scan at all!

By Len Noe, technical evangelist and white hat hacker at CyberArk

Brother’s Professional A3 Multi-Function Inkjet printers

Brother International Australia has announced the launch of five new A3 multi-function inkjet printers designed for modern businesses.

As Australian workers’ preference for hybrid working continuesand with the cost of doing business set to increase2, investing in the right tools and technology has never been more important, especially as we enter a new financial year.

Built for the hybrid workplace, the new range allows users to print and scan from wherever they work via the Brother Mobile Connect app. Users both at home, and in the office, can collaborate effectively and work confidently thanks to a rich feature set including scan to email3, cloud storage3, and Optical Character Recognition (OCR).

To help boost productivity and keep your business moving, each printer in the range boasts a fastest-in-class first page out time of 4.4 seconds4, print speeds of up to 28 pages per minute (ppm)5 and single-pass, 2-sided (duplex) scanning on selected models. With both single and dual paper trays supporting versatile print handling up to A3, all five printers deliver a fast, smooth, consistent user experience and professional-quality colour documents.

Providing great value for businesses and helping to reduce the cost of overheads, the new range utilises high-yield print cartridges, providing up to 3,000 pages of black ink and 1,500 pages of colour6. What’s more, a one-year return-to-base warranty*and free Australian-based customer support for the lifetime of the product means business owners can be confident that their printer will always deliver when needed.

On the new range, Stefanie Matthews, Marketing Manager (Printing, Labelling & Mobile Solutions) at Brother International Australia said:

“In our research into the practices of Australian hybrid workers, we found that nearly a third (29%) of respondents said their employers could have been more supportive in the transition to working from home. Additionally, one in five workers said that not having all of the necessary equipment was one of the biggest challenges when working from home.7

“These new Multi-Function Inkjet printers help to alleviate these concerns and more, providing the perfect printing and digitisation solution for the modern workplace.” 

Key features of the new Professional A3 Multi-Function Inkjet printers include:

  • Designed for mobile: Experience the cleverly designed Brother Mobile Connect app, designed to connect to your Brother device so printing, scanning and managing documents on your smartphone is at your fingertips
  • Made for business: New ‘MaxiDrive’ Inkjet technology provides a premium long-life print head, fastest-in-class first page out time of 4.4 seconds4 and print speeds of up to 28 ppm5. Combined with versatile paper handling up to A3, it provides a fast, smooth and consistent user experience that every business needs
  • Large page yields and low-cost printing: When it’s time to replace your ink supply, keep running costs low with high-yield replacement ink cartridges that provide up to 3,000 pages black and up to 1,500 pages colour6
  • Intuitive one-touch cloud connect: Print-from and scan-to popular cloud apps3 directly, including Dropbox™, Google Drive™, OneDrive and more. Help save time by creating custom shortcuts directly on the LCD touchscreen for your 
    most-used features
  • Print with confidence: Help take the guesswork out of when to replace ink with Page Gauge technology – see the amount of ink you’ve used and the amount of ink you have remaining
  • Simple to connect your way: Versatile connectivity options with dual-band (2.4 GHz/5 GHz) Wireless Network support, Ethernet, Wi-Fi Direct or connect locally to a single computer via USB interface
  • Brother at your side support: Free Australia-based support for the lifetime of your Brother device

Product overview Brothers A3 Multi-Function Inkjet printers :

MFC-J6940DW

Available: July 2022

RRP: $549

Retailers: Available via B2B channels, Harvey Norman, Amazon and Officeworks (October launch for Officeworks)

Product features:

  • Up to 28 ppm print speed5
  • Automatic 2-sided (duplex) A3 print, scan, copy and fax
  • 8.8cm colour touchscreen
  • Wired and wireless connectivity
  • 2 x 250 sheet paper trays8
  • 100 sheet multi-purpose tray8
  • 50 sheet 2-sided (duplex) A3 Automatic Document Feeder (ADF)8
  • NFC (Near-Field Communication) mobile print
  • High-yield replacement ink cartridges that provide up to 3,000 pages black and up to 1,500 pages colour6

Website: visit here

MFC-J6740DW

Available: July 2022

RRP: $419

Retailers: Exclusively available from Officeworks

Product features:

  • Up to 28 ppm print speed5
  • Automatic 2-sided (duplex) A3 print
  • A3 scan, copy and fax
  • 6.8cm colour touchscreen
  • Wired and wireless connectivity
  • 2 x 250 sheet paper trays up to A38
  • 1 sheet manual feed slot up to A38
  • 50 sheet A4 Automatic Document Feeder (ADF)8
  • High-yield replacement ink cartridges that provide up to 3,000 pages black and up to 1,500 pages colour6

Website: visit here

MFC-J6540DW

Available: July 2022

RRP: $399

Retailers: Available via Officeworks, The Good Guys, B2B channels and Amazon (October launch for B2B channels)

Product features:

  • Up to 28 ppm print speed5
  • Automatic 2-sided (duplex) A3 print
  • 1-sided (simplex) A3 scan, copy and fax
  • 6.8cm colour touchscreen
  • Wired and wireless connectivity
  • 1 x 250 paper tray up to A38
  • 1 sheet manual feed slot up to A38
  • 50 sheet A3 Automatic Document Feeder (ADF)8
  • High-yield replacement ink cartridges that provide up to 3,000 pages of black and up to 1,500 pages colour6

Website: visit here

MFC-J5740DW

Available: July 2022

RRP: $419

Retailers: Available via B2B channels, Amazon and Officeworks (October launch for Officeworks)

Product features:

  • Up to 28 ppm print speed5
  • Automatic 2-sided (duplex) A4 print, scan, copy and fax
  • 8.8cm colour touchscreen
  • Wired and wireless connectivity
  • 2 x 250 paper trays up to A38
  • 100 sheet multi-purpose tray up to A38
  • 50 sheet 2-sided (duplex) A4 Automatic Document Feeder (ADF)8
  • High-yield replacement ink cartridges that provide up to 3,000 pages black and up to 1,500 pages colour6

Website: visit here

MFC-J5340DW 

RRP: $299

Retailers: Exclusively available from Officeworks

Product features:

  • Up to 28 ppm print speed5
  • Automatic 2-sided (duplex) A4 print
  • A4 scan, copy and fax
  • 6.8cm colour touchscreen
  • Wired and wireless connectivity
  • 1 x 250 paper tray up to A38
  • 1 sheet manual feed slot up to A38
  • 50 sheet A4 Automatic Document Feeder (ADF)8
  • High-yield replacement ink cartridges that provide up to 3,000 pages black and up to 1,500 pages colour6

Website: visit here

Zoom real estate tours – Home Live

Global real estate communications platform, Home Live, has announced it has teamed up with leading technology company Zoom Video Communications, Inc, leveraging Zoom’s underlying infrastructure to power its live-streamed property inspections, auctions and market updates.

Chief Executive Officer and Co-founder, Luke Watson, said: “Zoom’s Developer Platform provides the immense scale and stability we need to continue delivering the next evolution in global real estate.

“Real estate is a fundamentally human-powered industry. It is critical we are able to offer a remote communication solution that spans marketing, inspections and transactions without sidelining the agent or sacrificing human connection. While Home Live has had a robust live streaming solution in place for a number of years, this is a game-changer.

“The alliance will really accelerate Home Live’s growth, allowing us to focus on meeting the unique needs of the world’s real estate professionals and providing an unforgettable experience to the real estate buying public,” he said.

Zoom Head of Australia & New Zealand (ANZ), Michael Chetner, said: “This collaboration with Home Live presents a real opportunity for Zoom to continue to bring rich and seamless video-based experiences for Home Live’s customers, who use the interactive platform to connect with agents and properties anywhere in the world.”

“Home Live is a leading real estate-specific live-streaming platform, with an exciting view for the future of the space and a real understanding of the added value remote communications can deliver for both agents and prospective buyers. We’re delighted to work with Home Live and look forward to seeing this collaboration grow further in the coming months.”

Home Live is the world’s leading video-first property discovery experience, offering a purpose-built live-streaming solution to attend cinematic live and interactive open inspections, auctions, market updates and more. Streams are viewable across Home Live’s global network of websites, agencies, portal listings and social media, with integrations into leading CRMs to provide seamless data capture and reporting for agents. Home Live currently lists 583,000 residential and 17,160 commercial properties globally.

APS adds new client portal with myprosperity

Leading accounting software provider, APS (a division of Reckon [ASX:RKN]), has added the myprosperity client portal to its arsenal of integrations. With these new capabilities, accounting practices using APS now have access to a portal to help collaborate seamlessly with their clients.

Accounting firms across Australia and New Zealand not only use APS software for core practice management, but also as the single source of truth for storing client contact records. Many of these firms already use myprosperity to share documents and information; and to collaborate across all aspects of their clients’ financials.

Both Peter McCarthy CEO of myprosperity and Dave Francis General Manager of APS, recognised the alignment between their respective client bases and the mutual benefits for users in pairing the solutions.

“We are delighted to launch the integration of our market-leading client portal with APS,” said Mr McCarthy. “The integration will provide an opportunity for leading accounting firms to drive efficiencies, increase revenue, and redefine the client experience.”

“myprosperity is a fantastic addition for APS users to work even more efficiently with their clients,” agreed Mr Francis. “As this partnership brings client details into the myprosperity platform, it eliminates unnecessary data entry—without the integration, a practice would need to enter their client’s email address and mobile number manually to access myprosperity features.”

The partnership between APS and myprosperity also provides multidisciplinary firms a single portal to collaborate across a variety of services such as wealth management; business advisory; self-managed super funds; tax; and compliance.

“Over the past two years we have seen an explosion in app usage, highlighting the need for accountants to deliver a client portal experience with a strong focus on mobile,” noted Mr McCarthy. “With approximately 70 percent of current clients opting to collaborate with accountants via the myprosperity mobile app there has never been a better time for leading accounting firms to grow their digital brand.”

Adding myprosperity into APS’s ecosystem marks an important step towards a fully connected application stack to meet the needs of APS clients. The myprosperity application not only pairs seamlessly with APS, but also with its signature partners FuseWorks and Annature, along with two future integrations being planned with BGL and FYI. 

“Once activated, client details that are stored in APS will be shared to our integrated application stack, so any updates only need to be made once, then all the connected systems are updated automatically,” concluded Mr Francis.