About Angus Jones

Angus started his first small business in 1989 and has since gone on to have a successful career in marketing. He realised although there were many websites for small business none was addressing the question of how to. Angus has a passion to articulate benefits that add value to customers/readers.

How to start a small business?

To start a small business is most likely a labour of love. Sometimes it is turning a hobby or passion into a business. Unfortunately, in some cases, some decisions are made with the heart rather than the head. Poor planning or operational choices made for the wrong reasons can easily see a business end all too quickly.

We certainly do not want to talk you out of this amazing journey, as many successful millionaires grew from a small business. The most important thing you can do here is plan well, understand the effect it will have on you and your family, and understand the implications if it does not work. This guide will give you a process to work through to maximise your chance of success.

There are more than two million small businesses in Australia, most with a turnover of less than $10 million per year and less than 20 staff. The average small business has three staff or fewer.

WHAT is important to consider before you start a small business?

Here at Small Business answers, we want to bring you the best-unbiased advice. To save you visiting many different websites, we have assembled easy-to-read guides on the most common questions and processes you must follow to start a small business. This information is broken down into easy categories, as seen at the top of this page. You can quickly find information on the subject you are looking for by using the quick search box to the right.

The basic steps to start a small business:

  1. Consider if you are really ready
    2. Evaluate your business idea
    3. Build a business plan
    4. Choose how you want your business structured
    5. Check your government/legal obligations
    6. Consider what support you will need from others
    7. Figure out your finances
    8. Promote your business

As part of your research you should visit a handy guide produced by the Australian government. Here you will find information to help you work through the steps such as being ready, making decisions, planning, etc. You can even find information on government grants, events, and training that may help you get started.

A checklist is also available that will guide you through the most important factors you need to consider. This includes checking your rationale for starting the business, determining the right business structure, tax implications, and insurance. There are tick boxes for you to check off, which will put you in a much better and safer position in the long run.
Read our essential guides on business structure, tax, GST, record keeping, marketing, building a website, and insurance, or just explore our many guides designed to make your decision-making easier.

HOW do you write a business plan to help start a business:

What is a business plan?

Starting a business is so much more than a good idea and a business plan is a document that makes you go through the entire process including financials. In many cases, a bank, investor, or maybe your partner will require a business plan to justify supporting you in this new endeavour.

A business plan will normally include the following:
  • A summary of what your business will do
  • Where will it be located
  • If it will employ staff, what will that structure look like?
  • What products and services will you offer, where and for how much?
  • How will you manage risk including insurances?
  • Are there legal considerations?
  • What do you need to buy in the way of fixed equipment like a computer or inventory to sell or make something?
  • What hours will you be open and how will you collect payment?
  • How big is the market potential and do you have competitors?
  • Who is your customer and where are they?
  • A list of Strengths, Weaknesses, Opportunities, and Threats of your business (SWOT).
  • What is your Sales and Marketing Strategy?
  • What is your vision and what objectives need to be met to get there?
  • How much money do you need to start your business?
  • How much revenue do you believe you can make?
  • Will you make a profit or a loss?
  • At what point will you actually pay yourself
  • When do you plan to break even?
  • What information have you used to back up these other questions?

It all sounds a bit daunting! But if you work through these points, you will have a much clearer picture rather than starting a business on a gut reaction. Downloading this government business plan how to guide will really make the whole process that much easier.

HINT

Another great place to consider learning more is via a TAFE course, where you will benefit from a face-to-face discussion on the subject.

The great feature of the Small Business Answers website is we are pulling together the most frequently asked questions in starting or running a small business. Please continue to visit this site as we continually update with new information to help you succeed.

SUMMARY – Gather templates and checklists

Make sure you a ready to start a small business and have done your homework on the opportunity. Use some of the fantastic templates and checklists available to help you build out a business plan.

Starting a business is just the beginning of your journey, and you should be prepared to work hard and deal with the unexpected. There is lots to learn and a high level of responsibility, especially if you hire staff. Owning your own business is not easy, but being your own boss will also bring many rewards and flexibility.

Chinese meat market “still firing”

Australia’s beef and sheep meat market can expect continuing demand from China despite its slowing economy and continued lockdowns impacting how the country consumes animal proteins.

Speaking on a newly-released podcast, Is the Chinese meat market still firing?, Rabobank’s Hong Kong-based senior animal protein analyst Chenjun Pan said China’s lockdown policies have affected the population’s protein consumption habits, with the major short-term change being where people are consuming food.

“In the past, banquets played an important role in rural areas and smaller cities. Because of the lockdowns, the banquets have disappeared, and the number of business events and dinners have also declined,” she said.

However, Ms Pan said, Chinese consumers are continuing to consume animal protein at home and via food delivery – with food delivery services having grown steadily in China through the pandemic.

“The emergence of food delivery services is having a heavy impact on the traditional food service sector in China,” she told the podcast.

The trend of “convenience food” was also growing in the Chinese market.

“The categories of ready-to-eat, ready-to-cook and ready-to-heat type convenience foods are booming,” she said.

Ms Pan said while it was very difficult to predict Covid policy in China, she was not expecting to see any changes in the next three months.

“If Covid policies remain unchanged, the Chinese food service sector will continue to be negatively impacted. When there is a lot of uncertainty, people do not want to take risks and do not wish to travel, gather in large groups or eat outside of their homes,” she said.

Protein consumption is expected to increase in quarter four though, Ms Pan said, which is the Chinese “high-season” for the animal protein market – “when consumers typically eat more meat during the colder months” – with prices tracking higher with this increased demand.

Chinese retail meat market

In terms of retail prices in China, Ms Pan said, the pork sector had seen the most volatility, relative to other animal proteins.

“Presently beef and sheepmeat retail prices are relatively stable – sitting at historically high levels. When compared with the international market, Chinese beef and sheepmeat retail prices are still very high,” she said.

“These high prices, despite a slowing Chinese economy, reflect that the consumption of animal proteins, particularly beef, is quite resilient.”

Ms Pan said in terms of Chinese per capita consumption volumes, beef and sheepmeat remain very low and are not among the major proteins consumed in the country.

“The fact beef and sheepmeat fall into a niche market may be protecting them from the negative impacts of the slowing economy,” she said.

Meat Market Outlook

If the country’s economic slowdown continues, Ms Pan said, Chinese consumers may start spending less on luxury products and travel, which means they will have “more money in their wallets” to invest in better quality foods with a greater variety.

“Premium food service will come under some pressure from the slowing economy – while mid-market food service and retail sectors will remain resilient,” she said.

Australia

For Australia, Rabobank senior animal protein analyst Angus Gidley-Baird said, China’s Covid policy had impacted Australia’s red meat exports to the country, reflecting the changed consumption patterns

“For the first six months of this year, Australian lamb exports to China dropped by 30 per cent compared to last year,” he said, while Australian mutton exports to China were up by 11 per cent for that same period.

Ms Pan said the drop in Australian lamb exports to China and the increase in mutton exports reflects how the Chinese food service sector has declined significantly in the first half of the year – driven by the lockdowns.

“Lamb imports mainly go towards the food service sector, particularly high-end food service, such as premium hot-pot restaurant chains, while mutton, as a lower-priced protein, is consumed by the mass market in traditional sheepmeat-consuming regions of the country, particularly in northern China,” she said.

“We’ve seen the lockdowns really impact lamb consumption, but mutton consumption has been protected as it has a little bit of a wider market, including food service and retail.”

Beef consumption has seen some shift from food service to retail since the beginning of the pandemic, Ms Pan said, and this trend is expected to continue in 2022.

She expects beef imports into China to remained stable.

Mr Gidley-Baird said Australian beef exports to China have been tracking at similar levels to last year, “but that’s a reflection of Australia’s ongoing low production volumes. The Australian 2022 beef export volumes are still 39 per cent behind what Australia exported to China in 2020”.

Plan a holiday to restore wellbeing

Small business owners are planning a holiday to restore their wellbeing, saying leisure travel improves their business decision-making capabilities

American Express Business Class research explores personal travel’s wellbeing and business benefits. This is particularly important as challenges continue to mount on Australia’s small business community in light of inflation, supply chain pressures, labour shortages and the continued volatility surrounding COVID-19.

47% of Australian small business owners say their mental health and wellbeing have suffered as they couldn’t take time off for a holiday during the pandemic. Similar to just how critical recharging one’s batteries is, findings reveal that 77% of small business owners say personal travel positively impacts their outlook and ability to run their business.

American Express Business Class research key findings include:

  • 63% of small business owners believe personal travel helps them make better business decisions.
  • 66% agree they feel rejuvenated after a holiday and consequently take fewer sick days off work.
  • They also feel more relaxed (60%), happier (57%) and more energised (53%) when returning to work.
  • 53% say that after a leisure trip they return to work feeling more productive or inspired.
  • 72% say personal travel enables them to bring fresher thinking to their business, which helps them innovate and grow, with 26% citing increased creativity.
  • Personal travel momentum is building, with 87% planning at least one domestic holiday this year or next. 68% of small business owners are planning an international trip.

Kiely Potter, Vice President, SME Account Development, American Express says: “Taking a holiday is one of the few ways small business owners admit that they can fully switch off from the pressures of running a small business. With personal travel back on the agenda, taking a holiday is critical in helping to replenish small business owners’ sense of wellbeing and productivity. It offers a fresh perspective they can inject back into their business. Supporting small businesses at their best is a key component to reinvigorating our economy and communities.”

Dan Gregory, behavioural researcher and strategist and Founder of The Behaviour Report, says: “Taking a break is vital for mental health and wellbeing and sadly, this isn’t something Aussie small business owners have generally been able to do over the last few years. While some small business owners may think there’s too much on their plate to step away at the moment, they should consider taking a trip, not only for their own wellbeing, but for the business benefits that will come from the time off. When thinking about the drivers that move us and lift us, travel helps us relax and detach; it stimulates our senses in new ways, allows us to connect and, just as importantly, to separate ourselves physically and emotionally from the day-to-day grind of our work. This puts small business owners in a better frame of mind when they return to work, helping them to spot opportunities, tackle challenges with a fresh perspective and be better set up for success.”

Leah Cameron, owner of Marrawah Law says: “As the owner of a busy legal firm, I value break-time and during the pandemic that simply didn’t exist. For me, getting away somewhere is the only time I can really down tools and refocus. Your mind just stops and you can broaden your thinking beyond the day-to-day. I always try to go to new and challenging locations, as this is where I can completely reset. Immersing myself in different cultures makes my brain think differently. It inspires me to do the same when I return to work.”

Dan adds: “Small business owners are definitely aware of what they’ve missed by not taking a holiday: the loss of connection and inspiration and the effects this has had on their mental wellbeing and outlook towards their business. There’s something in Australians’ nature that drives us at a cultural level to travel and explore to make us the best versions of ourselves. Even increasing costs, rolling delays and cancellations seem preferable to the idea of not travelling at all.”

6 ways to minimise travel disruption

While business travel continues to grow healthily, travellers may have another potential disruption to be on guard for: the rapid rise of flu and COVID cases that are expected to peak in the coming months. A leading travel management company shares six tips for businesses looking to protect from travel disruption – and their budget.

Tom Walley is the Global Managing Director at Corporate Traveller, Flight Centre Travel Group’s flagship travel management provider for SMEs. He says: “The rapid increase in travel bookings among Corporate Traveller customers confirms businesses understand the value of doing business face-to-face. Certain activities, such as site inspections, sales meetings, M&A meetings, product demonstrations and training, simply cannot be done well virtually.

“Business travel is here to stay, but now businesses need to get smarter at minimising disruptions. The new wave of COVID cases and rumours around the reintroduction of some restrictions tells us we are still in the middle, rather than at the end, of the pandemic. The flu is also back and we can’t afford to become complacent. While it requires more forward-planning and can be challenging to navigate updated medical advice, there are ways to take to the skies seamlessly. Many of our own customers in industries such as medical, mining and construction continued essential travel through last year’s lockdowns and restrictions with minimal disruptions.”

Below, Tom offers his advice for businesses to help minimise travel disruption and continue travelling this winter.

6 ways to minimise travel disruption

  1. Understand what your travel insurance covers. Good travel insurance will offer cover for overseas medical expenses plus cancellation, amendment, and additional expenses if a traveller contracts COVID-19 during their trip and is hospitalised or forced into quarantine or isolation. Business travellers should ensure they understand the detail of the cover and who to contact if they need help. This is critical, especially hospital admission for COVID-19, which can cost an average of USD$42,200[[1]] in the US.

The best travel insurance providers offer 24/7 assistance and claims support and can recommend accredited medical facilities and hospitals around the globe. They also augment their cover with online tools to check the latest COVID-19 travel information and advice for destinations including COVID-19 risk and infection levels and entry and quarantine requirements.

Tom encourages businesses to do their due diligence and shop around to find a policy that offers the most extensive domestic and international cover amid the current environment.

  1. Minimise infection risks by strategically selecting executives to travel. Having an employee become unwell during travel and unable to continue can cause major disruptions, with substantial rescheduling and insurance administration to follow. Companies can minimise infection risks by flying executives who have recently recovered from COVID or the flu or are up to date on their vaccinations. Sending executives with good immunity can also mitigate risks for clients. The COVID reinfection period was recently updated from 12 weeks to four. Despite testing requirements being scaled back, businesses would be wise to have measures in place around testing prior to travel to minimise the risks as much as possible.
  2. Have back-up travellers on standby. With COVID and flu cases rising, travellers risk infection up to the day of their departure. Businesses could consider having executives in place who can be ‘subbed-in’ to cover a business trip, to avoid major disruptions. This way, important meetings and activities can continue without the need for cancellations or rescheduling. A good business travel insurance policy should cover the costs involved in replacing an employee, including the cost of any ticket changes or additional accommodation requirements to replace a traveller who cannot complete the trip due to medical reasons.[2]
  3. Boost ‘travel confidence’ among hesitant employees. A proportion of travellers may still be concerned about potential risks when travelling. Taking them through the company travel policy and risk mitigation strategy could increase their confidence. It may be worthwhile for businesses to conduct regular employee surveys to gauge any concerns and questions. Business could also consider allowing hesitant executives to ease back into travel with short domestic trips before they return to long-haul travel. Assigning travellers with an emergency contact for advice can also help ease fears.
  4. Keep informed on destination requirements and restrictions. Travel rules change regularly, with each country and state implementing their own rules. For instance, vaccination status or negative COVID tests are still required for entry to some countries such as Hong Kong and Japan. Singapore has continued its requirement for non-vaccinated travellers to show proof of SGD30,000 COVID medical cover. Businesses should keep up to date on the rules in relevant destinations, communicate these with their travellers and support their travellers in meeting the rules. The easiest method of doing so is to have a system in place that updates executives on rules in real-time. Businesses can assign an employee to this information-gathering role or onboard a travel management company that is equipped with the technology and support to help companies stay abreast of requirements and even rising COVID cases in certain destinations to minimise disruptions.
  5. Plan for luggage-related risks. Airport staff shortages, increased demand for travel, and some flight disruptions have led to a recent increase in misplaced luggage. While most luggage is recovered, it is important for businesses to plan for potential mishaps and ensure executives can move seamlessly in and out of airports. Businesses could encourage their travellers to take on carry-on luggage only, if possible. If check-in luggage cannot be avoided, travellers could ensure the most essential items are packed in their carry-on luggage, including a business outfit for their next meeting.

[1] Institute for Healthcare Policy and Innovation, 2021: ihpi.umich.edu/news/patients-hospitalized-covid-19-year-could-pay-thousands-dollars-study-suggests

[2] CoverMore. 2022. p.56

Delivery to fuel eCommerce growth – Hubbed

New research commissioned by HUBBED has revealed the retail and eCommerce industry is exposing itself to substantial loss in online sales due to a growing divide between consumer delivery expectations and current options.

Australians’ increasing appetite for online sales saw nearly $56 billion in online retail over the last 12 months to May, which accounts for around 14.7 per cent of the nation’s total retail trade estimate.

While these figures are positive overall, research shows the industry is not maximising online sales potential, with 90 per cent of respondents saying they abandoned a cart due to high shipping costs and 64 per cent saying lack of security was a purchase deterrent.

HUBBED’s innovative Pick-Up Drop-Off (PUDO) model provides retailers, carriers and consumers with an alternative to the high-cost and environmentally unfriendly traditional home delivery model. Its proprietary technology is customer agnostic and integrates with carriers, aggregators, marketplaces and other eCommerce platforms.

HUBBED’s PUDO network enables customers to receive parcels from a designated collection point across more than 2,200 convenient locations nationally, including outlets such as local BP service stations, National Storage and independent retailers.

The research revealed that almost all consumers (91 per cent) made an online purchase within the lead-up to Christmas (79 per cent). End of financial year sales are the second most popular period for online shopping (58 per cent), followed by click frenzy (55 per cent) and Black Friday (52 per cent) sales.

Returns are also a factor given that almost three quarters (71 per cent) of shoppers say they have returned an item they have bought online.

David McLean, the Founder and CEO of HUBBED, said while these figures were generally positive, they also highlighted a missed sales opportunity.

“Consumers are demanding more convenient, secure and sustainable delivery and return choices. For retailers, the message is clear: If you want to enhance the customer experience, negate cart abandonment, and generate repeat purchases, you must provide consumers with greater choice and control,” David said.

“There are typically around eight ways consumers can pay online. But most retailers only offer two ways to deliver and return items: fast or slow. It’s time for all retailers, both big and small, to offer a more nuanced and sophisticated delivery option that exceeds customer expectations.”

HUBBED has recently received a $12 million investment from the Australian Business Growth Fund to scale up collection points to 3,000 nationwide and expand the magnitude of collections services for its customers and partners.

The breadth of HUBBED’s PUDO footprint is compelling given that 68 per cent of people stated it would be far more convenient to pick up their parcel from somewhere close to home, at a time that suits them, and 61 per cent would prefer to return a purchase via a PUDO point rather than wait for a courier (22 per cent) or drop off instore (17 per cent).

David said: “We’re committed to levelling the playing field between pure-play eCommerce sites and their bricks and mortar competitors by ensuring everyone has access to omnichannel click and collect.

“Click and collect is pivotal to the shopping experience, and it’s a choice HUBBED enables every retailer to provide to their customers.”

Signature on delivery (74 per cent) is the most popular delivery method for high-value items, followed by PUDO points and home delivery without a signature.

“Retailers are missing out on sales because consumers don’t feel they have a safe place at home for parcels to be delivered, and they aren’t making as many purchases if they can’t sign for it,” David said.

“Our PUDO network solves this pain point as it’s local, and consumers can trust their parcel will be kept securely on their behalf.

“The retail industry has evolved considerably regarding how customers can pay for their purchase. Now, we must address the other option customers have at checkout: where and how you want your shopping delivered to, and how you can return it.”

HUBBED’s consumer collections network is being utilised by key local and global carriers, including Couriers Please, DHL, eBay, FedEx, Sendle, TOLL, TNT, and UPS.

Not-so-hidden costs of absenteeism

Staff absenteeism, irrespective of the reason, is one of the single biggest challenges affecting companies today. 

From the outset of the pandemic to the more recent spread of Omicron and its subvariants, businesses have experienced significant disruption from both mandated and unscheduled labour shortages: some workers are getting sick, others are being forced to quarantine or care for household members, and there are those that have simply opted to not return to the workplace. Everything from medical services, garbage collection, transport and logistics and education services to airlines has been interrupted.

Now that we are caught up in what is being referred to as the ‘third wave’, the soaring number of absent workers is adding to an already diminished workforce at an economic impact of approximately $15B per year. According to the Australian Bureau of Statistics (ABS), more than one in five (22 per cent) employing businesses have staff that are unavailable to work due to issues related to COVID-19, almost a third of employing businesses (31%) are having difficulty finding suitable staff and almost half of all businesses have experienced supply chain disruptions (47 per cent).

ABS Head of Industry Statistics, John Shepherd believes that the scale of the problem is not being fully captured by official figures. “Large businesses are three times as likely to report these absences (65 per cent) compared to small businesses (20 per cent),” he said.Enter your email to sign up for CNN’s “Meanwhile in China” Newsletter.

Employers with public-facing workers, like schools and emergency service providers, appear to have had particularly large portions of their labour force isolate due to the virus. Education and health service employers are reporting a 25 to 47 per cent rate of sickness absence due to Covid while organisations in the category “other services”, which includes hairdressers, funeral staff, shoe repairers and church staff, reported an 18 to 39 per cent absence rate.

Hotels have reported shutting rooms, while restaurants have restricted bookings, reduced hours of service or had to close.

Supermarkets have reduced the range of products they sell to make life easier for their suppliers. In June 2022, the industries of retail trade (68%), accommodation and food services (64%) and wholesale trade (61%) had the highest proportion of businesses experiencing supply chain disruptions. There are now fears within the supermarket sector that some stores may be forced to shut or reduce their hours due to workers being unavailable.

Covid-related absences have also compounded staff shortages at airports and airlines, and the industry is struggling to recruit staff after thousands of jobs were lost and many workers left the during the pandemic.

An anomaly is the construction industry, which operates using tens of thousands of subcontractors and self-employed staff, many of whom work outdoors and are likely to avoid reporting Covid symptoms to protect their incomes.

The Australian Chamber of Commerce and Industry said employers are “doing their very best to maintain normal business operations” in the face of rising Covid infection rates and a general worsening of skills availability but warn that workforce shortages are holding back business and the economy.

This sentiment is echoed by BHP’s chief financial officer. David Lamont revealed that the largest company in Australia can’t find workers, and he says the situation is not unique to BHP.

“It is an Australia-wide problem, but it is not exclusive to Australia. And the flow-on effect is impacting everything,” said Lamont.

“In light of chronic workforce gaps, businesses have turned to existing employers to work additional hours where possible, reducing their operating capacity, or closing their doors entirely,” he said.

A disruption to staffing levels is not cheap, in any way shape, or form, as it drives up costs. While some companies/industries can simply make do with being an employee down, others cannot. Security companies need to have guards at client sites regardless of absent workers. Manufacturing companies must produce their quotas regardless of who is present or not. Patients need care, regardless of who is absent or not. More often than not, in order to deal with an absent worker without disrupting operations, employers will have to use overtime.

Studies show that co-workers are 29.5 per cent less productive when covering for absent employees. Take a long-term care facility as an example. If a caregiver is absent, other caregivers have to pick up extra patients. As you can imagine, more patients in the same amount of time likely results in poorer care provision, and a lack of time to perform other job duties outside of patient care.

In certain industries such as security or manufacturing, the effects of absenteeism on the workplace include increased accidents. If an employee is absent or even cognitively impaired due to illness, it can force underqualified employees to undertake tasks that put them at risk. Absenteeism also often leads to employees being overworked or burnt out, creating other workplace safety issues. Again, let’s examine healthcare. If a caregiver/nurse is frequently covering for a colleague, it should come as no shock that it could result in poor judgment and mistakes. Essentially, when employees are forced to deal with increased labour, it impacts the entire organisation.

And it goes without saying that profits decrease when output decreases. Companies struggling with limited staff, are likely to also struggle to maintain production/service levels. The less time a worker spends in the factory, the less output they can contribute. If this is ongoing, the output will be greatly affected.

Productivity losses means revenue losses – not just labour costs.

The effect of absenteeism is felt by individuals, teams, and the organisation as a whole. As a result, pressure is added to both productivity, profitability and safety, which often creates a vicious circle, causing more absenteeism.

Graham Gordon, CEO and Founder of Gardian and developer of the Federal Health-approved Gardian Covid screening program said there is a growing number of people being infected by Covid, and an even larger pool of people developing the symptoms of Long Covid.

“While we still have more to learn about BA.4 and BA.5 and any new variants that follow, we are acutely familiar with the multiple impacts of Covid to date and the continued need to reduce the spread of infection.

“While implementing all other reasonable control measures in a workplace, there is significant evidence that regular screening programs provide the only practicable solution for disrupting the chains of transmission and enabling companies to proactively redirect resources,” said Gordon.

Several forward-thinking Australian companies have already implemented either onsite Point of Care testing programs under the oversight of a trained healthcare professional or have their staff following a policy of repeatable and auditable at-home, self-testing using the easily downloadable Gardian Self Check app and Test Tracker management software that enables the results to be recorded and shared with the employer.

In addition to reliably monitoring SARS-CoV-2 transmission rates and severity, regular testing in conjunction with a system that enables real-time verification and reporting are key for the early identification of infectious COVID-19 cases, effectively allowing for their prompt isolation to protect other employees and the broader community.

There is no doubt that testing strategies help to mitigate the impact of Covid-19 in high-risk environments while ensuring that societies and economies can continue to function.

42% Global Increase in Cyber Attacks Trends

Cyber Attack Trends: 2022 Mid-Year Report takes a closer look at how cyber attacks trends have intensified and been elevated as state – level weapon with hacktivism flourishing in the first half of this year with key predictions around attacks in the Metaverse and Supply Chain

With the war in Ukraine  dominating the headlines in the first half of 2022, its impact on cyberspace has been dramatic in both scope and scale, as cyberattacks have become firmly entrenched as a state-level weapon,  unprecedented levels of state-sponsored attacks, the growth of hacktivism and even the recruitment of private citizens into an “IT Army.”

In the 2022 Cyber Attacks Mid-Year Report, we take a closer look at how cyber warfare has intensified to become an essential part of the preparation for and conduct of actual military conflict with fallouts for governments and enterprises all over the world, even those that are not directly involved in the conflict. We also explore a crossover between cyber warfare and state-affiliated hacktivism to disrupt the everyday lives of citizens and cause real harm to citizens, best illustrated by the attack on the entire country of Costa Rica, which crippled essential services including healthcare and inland revenue, stopping medical appointments and the collection of taxes in this new method of ‘Country Extortion’, making ransomware the number one threat in the second half.

The Cyber Attack Trends: 2022 Mid-Year Report also explores top predictions for the second half, highlighting:

  • Ransomware’s fragmented ecosystem – while ransomware groups have become more structured and operate like regular businesses, with set targets to hit, we think there will be many small-medium groups going forward instead of a few large groups like the Conti group, a lesson learned as their size and power garnered too much attention, and led to its downfall.
  • More diverse email infection chains – with internet macros blocked by default in Microsoft Office, more sophisticated malware families will accelerate the development of new infection chains, with different file types that are password protected to prevent detection, as sophisticated social engineering attacks increase.
  • Hacktivism will continue to evolve – hacktivist groups will continue to align their attacks with the agenda of their chosen nation-state, particularly as the Russia-Ukraine war is still ongoing.
  • Continued attacks on decentralised blockchain networks with expected first attacks in Metaverse – with major incidents relating to blockchain platforms, such as a vulnerability on Rarible marketplace or ApeCoin Airdrop vulnerability, we expect to see continued efforts by hackers to breach and hijack crypto assets. In addition, we believe that we will see initial attacks in the Metaverse that will exploit smart contract vulnerabilities.

Cyber’s theoretical potential for major disruption to civic society just got real in 2022, and in this report, we will address these trends and more aspects of the evolving threat landscape while providing examples and statistics of real-world events, combined with best practice recommendations for organizations to avoid becoming the next victim. 

App Cam Solo PRO 2K security cameras

Uniden has enhanced its outdoor security range with the new Super HD resolution App Cam Solo PRO 2K, offering a 100% wire-free, rechargeable, solar power compatible spotlight and security camera in one. Built for the outdoor environment, the compact device can be placed anywhere around the home for constant monitoring day and night, with additional smart features to make surveillance more accurate and responsive.  

The weatherproof App Cam Solo PRO 2K is designed for Australian homes and weather conditions, enabling users to capture and stream footage in high-quality 2K resolution across a 120-degree wide angle, making it possible to view and record with a wide image range in greater detail and zoom in to view objects easily. 

Adding a passive infrared sensor (PIR sensor) spotlight allows users to better see the appearance of anyone approaching the property while also acting as an effective deterrent to unwanted visitors. Combined with a built-in spotlight, adds colour to the night vision footage up to 10 metres away to ensure a high-quality image.

Smarter than regular cameras, the Uniden App Cam Solo PRO 2K features Ai Intelligent Alerts for the ability to notify the user via the SOLO App whether there is a person or vehicle approaching the property, meaning you will only get alerted when you need to be. Together with the Thermo Sense Technology body heat and movement sensor, this feature reduces the number of false alerts a security camera may trigger due to moving branches and other benign activity, ensuring residents are only notified when needed.

To minimise reliance on electricity supply and regular recharging, an optional Uniden Solar Panel can be used alongside the camera, positioned for optimal sunlight exposure, delivering up to 180 days of operating time. The solar panel recharges the App Cam while providing non-stop power during daylight hours, allowing footage to be recorded and viewed without the risk of draining the battery. It even alerts the user on battery level to prepare for charging.

Users can easily track App Cam Solo PRO 2K vision from any smartphone device for remote live viewing in 2K quality using the Uniden SOLO app globally. It also facilitates two-way communication or voice alerts that can help deliver goods to the front door. Privacy masking can black out the areas a user does not want to be recorded and prioritise where surveillance needs to be on.

Delivering optimal peace of mind with its dual backup system, the App Cam Solo PRO 2K offers the choice of storage via a purchased SD card or via the Uniden Cloud service, which offers rolling seven days of free cloud backup for the lifetime of this product. For those with higher storage requirements, upgrading to a suitable paid plan is easy.

Thanks to the wire-free over WiFi capability, both homeowners and renters can choose one or more of these cameras to monitor more of their home, from the front door to the garage, in one easy DIY-installed solution without the need for ongoing fees or subscription costs.

App Cam Solo PRO 2K Key features:

  • 2K super HD resolution
  • Completely 100% wire-free over WiFi
  • Spotlight & Camera in One
  • AI intelligent alerts and notifications
  • Colour Night Vision
  • Two-way talk
  • Free 7 Days of Rolling Cloud Backup + Micro SD Card Backup 
  • Privacy Masking 
  • Thermo Sense Technology
  • Compatible with Google Assistant and Alexa
  • Dual Band WiFi (2.4GHz/5.8GHz)
  • Rechargeable battery
  • Optional Solar Panel for non-stop power with up to 180 days of operating
  • Siren alert 
  • Motion detection record 
  • Weatherproof (IP65) 
  • Two-year Australian warranty 

Uniden Guardian App Cam Solo PRO 2K RRP: $279.95

Uniden App Cam Solo+ Solar Panel (SPS-02) RRP $99.95

Retailers prepared for economic challenges

New research from leading parcel delivery company CouriersPlease (CP) has revealed that nearly 9 in 10 retailers (86 per cent) are prepared for continued inflation, higher interest rates and potentially lower consumer spending. They have revealed the changes they have made in the last two years to help them buffer any impacts.

The research was derived from a survey of an independent panel of 202 owners and decision-makers across Australian retailers, commissioned by CP. Three-quarters (77 per cent) of respondents were owners or decision makers of SME retailers (with up to 200 employees). The full survey results, including breakdowns across States and business sizes, can be found here: couriersplease.com.au/portals/0/inflation-impact-on-retailers-white-paper.pdf

Nine in 10 (89 per cent) respondents rated their business success as good or excellent so far this year, indicating they are in the best position they can be to buffer negative economic impacts.

CP presented respondents with a list of eight actions that a business is likely to have made in the last two years to weather a tougher economic environment. The majority (86 per cent) selected at least one change, indicating they are prepared for inflation and high interest rates. Specifically, 36 per cent revealed they had boosted their investment in eCommerce and marketing and 35 per cent gave their workforce flexibility. Nearly a third (32 per cent) expanded their product range.

Other changes retailers made were reviewing suppliers and switching or renegotiating supplier contracts (chosen by 29 per cent of respondents); introducing more efficient technologies (chosen by 23 per cent); improving customer service (23 per cent); tapping into new customer segments or markets (21 per cent); and transitioning sales online or closing bricks and mortar stores (19 per cent).

Just 4 per cent of respondents revealed their business had been too negatively impacted to make changes.

CP asked retailers what negative impacts their businesses are likely to counter this year. More than half (53 per cent) of the retailers surveyed said they expected their profits to be squeezed, while 50 per cent said they will experience lower revenue due to lower consumer spending, and 41 per cent will struggle to keep prices reasonable for their customers.

CP CEO Richard Thame says: “The results confirm the widespread impact the current environment is having on the business sector. It appears that the economic climate will have the most impact on a company’s bottom line, with profits and revenue expected to take a large hit. With the CPI currently at 5.1 per cent, and an increase on the horizon, as well as interest rates continuing to climb, retail and logistics businesses will look for efficiencies across operations and other business areas to buffer these impacts.”

Other impacts retailers identified included postponing investment into the business (chosen by 28 per cent of respondents), being unable to keep all their employees (chosen by 21 per cent), and facing challenges meeting loan and rent payments (19 per cent).

Just 10 per cent of retailers revealed their business would not be impacted at all. This very small proportion immune from the impact of the current environment was also similar across business sizes: just 8 per cent of micro businesses and 13 per cent of small to medium-sized businesses said they wouldn’t be impacted by inflation and rate rises.

Respondents were also asked to share the most important lessons they learnt over the last two years. The top responses included being more flexible and adaptable to change, including a resilience and preparedness for the unknown; focussing on customer service and loyalty to continue driving sales; and the importance of investing in an online presence. Other respondents had an unfavourable perspective on Government support and stimulus during this time and revealed their biggest learning was that they can’t always rely on such assistance during tough times.

Richard adds: “It is promising to see that a significant proportion of retailers have already made changes that will protect their businesses over the medium term. Retailers understand this year they will compete in a climate of reduced spending, and an online presence and a strong customer experience will help them maintain and grow their market share. Parcel deliveries are the only physical contact that pure e-tailers have with customers, raising the importance of the courier-retailer partnership in delivering a positive customer experience. Onboarding a courier partner with a proven record of fast, safe and flexible delivery options will become an increasingly important component in sales and customer loyalty strategies.”

Can a Chromebook be used for business?

Setting up or even maintaining computers in a business can be a very expensive and complicated process. So is there a better way? Can a Chromebook be used for business? This guide will look at why you might consider a Chromebook, what you need to understand, and how you decide which one to buy.

A Chromebook refers to a laptop or 2in1 that runs Google’s Chrome Operating system. The experience is a pure web browser interface and will not run windows applications.

WHY should you consider a Chromebook over a PC for business?

We live in a connected world. If you visit Officeworks, it isn’t easy to buy a piece of standalone software that you load onto a computer. Everything is now cloud-based solutions, and you use your browser to access your application via the internet. A business will most likely use an accounting package like Xero, a CRM database, a POS system or even a spreadsheet, all accessed via the internet.

Why would you not use a Chromebook?

Suppose your business needs a standalone software application with many dedicated computer resources (e.g. memory, fast processor etc.). In that case, a chrome book is not for you.
If you need to work mostly independent of the internet or there is simply no internet, then a chrome book is not for you.

Why should you consider a Chromebook?
  • Prices of Chromebooks are considerably cheaper than a PC, and this is because the hardware requirements are significantly lower.
  • A Chromebook’s reliability is likely higher as it is a simpler Operating system with no extra software that is loaded, whether for applications or hardware drivers. Thus everything is simpler, and it is unlikely you will need the services of an IT Guy.
  • Light and compact. A Chromebook is likely to be far less power-hungry so that batteries can be smaller and last all day. Thus delivering you a small package, especially if you are on the road.
  • Instant On. A Chromebook does not need to load lots of code to start and will open at the press of a button, ready for you to access information.
  • Cloud-based storage means you never run out of capacity, and the information is backed up automatically.
  • Android Apps designed to run on smartphones and tablets will run on a Chromebook

WHAT should I know about Chromebooks?

The Chromebook itself does not need to be very powerful. Almost everything you do is done online or, more correctly, in the cloud. Thus although the hardware is not as powerful, the user will not experience any disadvantage over a much more powerful PC. However, one caveat is that if your internet connection is not reliable, this will affect performance.

A Chromebook was designed with security in mind and will be safer than a Windows or macOS computer. Security updates happen automatically, and no viruses or malware are known to target Chromebooks. Indeed, you do not have to buy antivirus software.

Unlike a PC, a Chromebook comes standard with productivity software for word processing, spreadsheet, email, presentations etc. The Google productivity suite is the core software; however, Microsoft applications can be installed just like downloading an app on your smartphone.

You will never lose your work because everything is in the cloud and saved when you type it. Thus, assuming you have an internet connection, you will never regret ever not saving a document or forgetting to back up your computer.

If you are without the internet, you can still use your Chromebook to read email, take notes, create and edit documents, spreadsheets and slides, view and edit photos, listen to music, watch downloaded videos and play games offline.

Collaboration is key for sharing information with your workmates, so everyone is updated. As everything is stored in the cloud, sharing the latest information is a simple one-off permission click to allow others to share real-time data.

No extra software is needed, but if you need something, additional Android apps can be installed.

A Chromebook will connect to printers, keyboards, a wireless mouse and most importantly, an external monitor to give you the flexibility to work off a large screen.

HOW do you decide which Chromebook to buy?

Unlike our guide on which PC I should buy, your choice is determined by how you will use the Chromebook. A basic Chromebook can be purchased for a few hundred dollars, and more expensive models can have touchscreens and be used as a tablet, giving more flexibility on the road.

Options you will consider when choosing a Chromebook:

Screen size will determine the size of the unit, which may be important if you require to take the Chromebook on the road. Sizes vary from 10 to 15 inches.

A chrome book can come in the following form: laptop, convertible or detachable tablet. We like the fact you can use it as a tablet. To support this, the screen may be detachable from the keyboard, or the keyboard may swing behind on 360-degree hinges.

A touchscreen improves your ability to interact quickly with your Chromebook, especially when it is hard to use a keyboard. A stylus may also be useful, especially if you want to make handwritten notes or draw.

Consider the battery life, and will it last you the time you expect to be away from mains?

Colour is the case, not the screen, if fashion is important to you. A protective cover is also a good idea and may help position the unit.

Ram will be in the 4 to 8GB range. With 4GB is adequate for most users.

All Chromebooks use solid-state storage rather than spinning hard drives. As storage is online, you would only consider a larger capacity if you want offline access.

Some Chromebooks now have expanded keyboards with a number pad to the right of the letter keys for those working with lots of numbers.

Processor variants are available but are not as important as a PC specification as all the tough computing work will be done in the cloud.

Connectivity is a consideration if you require an onboard 4G/5G connection and also if you need Wi-Fi 6 over Wi-Fi 5.

Other options to consider include the quality of the camera, availability of extra USB ports and support for wireless charging.

The following brands sell Chromebooks in Australia:  Acer, Asus, HP, and Lenovo.

HINTS

Suppose you still need to run a standalone PC program. In that case, you can use Google’s Chrome Remote Desktop app on your Chromebook to access traditional desktop software via another computer. This app allows you to access a running PC from any location and emulate the screen on your Chromebook.

To research this topic, Small Business Answers trialled an ASUS CM3000DV Chromebook. Our findings were quite the opposite of what we expected. We thought a Chromebook would not suit business, but we completely changed our minds. The Chromebook could handle everything I had done on a 13-inch i5 Intel notebook. TheCM3000 has a detachable cover that acts as an adjustable stand in either horizontal or vertical orientations. The detachable keyboard allows 1.5mm of movement on each key, giving a realistic typing experience while keeping the package compact. Two features I loved were the included stylus and a 15-second charge providing 45minutes of use. (yes, you did read that correctly)
The CM3 is 8mm thick with a 10-inch display and up to 12 hours of use. It is a touch screen device and weighs only 0.51kg. A front 2M camera, rear 8M camera, microphone, and stereo speakers enhance multimedia capability. It only has 1 x USB-C socket so you may need a USB hub, but it supports Wi-Fi 5 and Bluetooth connectivity. For those familiar with the Google ecosystem, it helps Google Assistant and comes with one year of 100GB of Google cloud storage. Our test unit had 4GB of RAM, a 2Ghz processor and a 64GB SSD drive but we would have had no idea about this as the Chromebook just worked.

SUMMARY – Can a Chromebook be used for business?

Can a Chromebook be used for business? Yes!

When deciding to use a Chromebook, you must ask, is chrome OS the right choice for you? It will change your current mindset but remember the kids are doing it fine at school as their first computer, and they don’t know any better.

A Chromebook is a browser and app-based device that uses the internet and the cloud to do all the work. Almost every type of application today is on the cloud, so an expensive notebook computer may indeed be overkill versus a Chromebook.

A Chromebook can still be bought in different configurations, and carefully consider which options best suit your needs.