Expanding any business internationally can feel like a monumental leap – but it’s a risk that is necessary for brands if they have the desire to transcend into bigger markets and reach different consumers. For leading electrical dental company, Ordo, the journey into the global sphere – particularly their foray into Australia – has been a game-changer. It has led to tangible results; contributing to propelling their growth of 200% year-on-year and reinforced the brand’s mission to make quality oral care accessible to everyone.
As a challenger brand born out of the UK, Ordo naturally disrupted a market that is dominated by a few big players. In order to truly make an impact, Founder and CEO, Barty Walsh knew that they had to think bigger – with Ordo now making a name for itself outside of the UK; spanning across Australia, the US and New Zealand.
Taking Ordo beyond the UK wasn’t just about entering new markets, it was about embracing a global mindset and connecting with people worldwide.
Top tips for any small business dreaming of international success:
- Make naivety your superpower
Use your agility and fresh perspective to your advantage – look at an industry or market with fresh eyes and ideas and be bold in your approach.
- Find the right partners
Ordo works with a distributor in Australia who understands the local market – this has been instrumental to the brand’s success. Building strong relationships with retailers is also key.
- Believe in your product
If you have a great product that resonates with consumers, own this. Do your research when it comes to retailers and hustle hard. Whilst believing in your product is essential, don’t discount the value of thinking commercially – how do your offerings effect the retailer’s bottom line?
- Innovation is key
Embrace a forward-thinking approach. What’s next in the product pipeline? What are the ever-changing needs of the consumer? As a challenger brand in the electric dental care space, innovation is fundamental to Ordo’s success.
There’s no magic formula for international success – it takes hard work, sacrifice and resilience – but with their sleek designs, attractive price point and advanced technology setting them apart, expanding on a global scale has been essential for Ordo’s sustained growth and vision.
Visit https://au.ordolife.com
Contribute by Barty Walsh, Founder and CEO of Ordo