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Over the weekend, Shopify merchants set a Black Friday data record with a combined $4.1 billion in sales, a strong start to the biggest holiday shopping weekend of the year.
Please see some key highlights from Australia and globally below:
Australia highlights from Shopify merchants from Black Friday data shows:
- Peak Sales Hour: 10AM AEST time on November 24
- Top Selling Cities: Melbourne, Sydney, and Brisbane
- Average Cart Price: $165.70 AUD
- Top 5 Product Categories by Orders: Clothing, Personal Care, Kitchen & Dining, Shoes, and Jewellery
- Desktop Sales vs. Mobile Sales: 73% Mobile, 27% Desktop
- Percentage of Cross-Border Orders: 14%
- % of Point of Sale: POS sales made by Shopify merchants in Australia have grown by 27% since Black Friday last year.
Global data from Shopify merchants from Black Friday shows:
- From the start of Black Friday, our merchants’ total 2023 sales were: $4.1 Billion USD, a 22% increase in sales over Black Friday in 2022.
- Peak Sales Per Minute: $4.2 Million on Black Friday data at 12:01 PM EST
- Top Selling Countries: U.S., UK, and Canada
- Top Selling Cities: Los Angeles, New York, and London
- Average Cart Price: $110.71 USD Globally ($110.08 on constant currency basis)
- Top 5 Product Categories by Orders: Clothing, Personal Care, Jewellery, Shoes, and Decor
- Desktop Sales vs. Mobile Sales: 75% Mobile, 25% Desktop
- Percentage of Cross-Border Orders: 15%
- % of Point of Sale: POS sales made by Shopify merchants globally have grown by 33% since Black Friday last year
Shopify President Harley Finkelstein said “Another epic, record-breaking Black Friday in the books for Shopify merchants. The world showed up for our merchants, and the excitement is only building, with Cyber Monday still to come.”