As the barrier to starting a business collapses and the “Founder” title surges across Australia, LinkedIn has launched Premium All-in-One – a new offering built specifically to help small businesses scale.
The launch comes as the entrepreneurial spirit in Australia reaches fever pitch. LinkedIn data reveals that between July 2024 and July 2025, the number of members adding ‘Founder’ to their profiles jumped 58%, and has more than tripled since July 2022.
AI is emerging as a leveller against larger competitors, with more than 3 in 10 (34%) Australian professionals saying AI has made them more likely to start their own business, and 39% say they would like to work for themselves in the near future.
A further 57% of SMB owners agree that starting and running a business is easier today because of AI, and 79% of Aussie small business marketers agree AI helps smaller brands compete and punch above their weight.
Matt Tindale, Managing Director, LinkedIn Australia & New Zealand, said: “Australian entrepreneurship is booming, with more professionals than ever striking out on their own. But we know that small business owners wear many hats with limited resources. Premium All-in-One gives founders everything they need to find customers, build their brand and hire talent in one place, with guidance on what to do next so they can focus on growing their business instead of managing their tools.”
In Australia, SMBs are growing despite constraints, with their average headcount growth nine times higher than larger firms in 2024. On LinkedIn, hiring among SMBs in Australia is up 5% YoY, compared to businesses with over 1,000 employees (-3% YoY).
A unified engine for small business:
To support this new wave of business owners, the Premium All-in-One suite is designed to move founders beyond ad-hoc AI use. It centralises the most important tasks founders face every day into a single workflow, including:
- Streamlined hiring: With 86% of SMBs finding candidates within 24 hours of posting an AI-generated job ad, the suite includes dedicated tools to attract talent and AI writing assistants to help craft profiles and outreach messages.
- Automated brand building: Credits to boost posts to target audiences and access an ‘auto-invite’ feature that converts post engagement into followers. Early Premium All-in-One subscribers are seeing a 57% increase in followers and 40% more profile views.
- Smarter selling: Daily prospect suggestions based on target criteria. Early data shows subscribers are 61% more likely to get replies from these suggested prospects.
LinkedIn Premium All-in-One is available to Australian small businesses starting today. For more information, visit https://premium.linkedin.com/small-business/all-in-one