Airbnb experiences

Now you can Airbnb more than an Airbnb

by Angus Jones

Airbnb has unveiled its 2025 Winter Release, ushering in a brand new era of travel from the company that first introduced a way to book a home like a hotel in 2007.ย 

Airbnbโ€™s next evolution goes beyond the stay, with:

  • Airbnb Experiences: Completely reimagined Airbnb Experiences โ€“ hosted by locals who know their city best, from ramen-making with a Michelin Bib Gourmand chef in Tokyo, to training with an ex Navy instructor on Bondi Beach and sip and savour Melbourneโ€™s coffee scene. Airbnb Experiences are vetted for quality, with a focus on expertise, reputation, and authenticity, with thousands of experiences available globally. Locals are also eager to connect with their own city through experiences, as over 40% of respondents in Australia are interested in booking an experience on home soil. Experiences span a multitude of categories, including history and culture, food and drink, nature and the outdoors, art and design, entertainment, fitness, wellness and are launching globally and in Sydney and Melbourne locally.
  • Airbnb Originals: For Aussies looking to elevate their travel experiences, Airbnb Originals has been introduced in many cities across the globe. These are extraordinary experiences hosted by the worldโ€™s most interesting people and designed exclusively for Airbnb, such as learning pastry-making at the renowned French Bastards bakery with chef Raphaelle Elbaz, or playing beach volleyball with Olympian Carol Solberg on Rioโ€™s iconic Leblon Beach.
    • Some Originals are even hosted by global celebrities:
      • Tap into your inner anime hero with Megan Thee Stallion, whoโ€™s bringing her Otaku Hottie Quest to lifeย 
      • Hang out with Patrick Mahomes in Kansas City for a football-filled Sunday complete with his signature spiral and favourite BBQย 
      • Celebrate 10 years of music and memories with SEVENTEEN during an exclusive fan experience in Seoul
  • An all-new app:Homes, services, experiencesโ€”itโ€™s all now in one place. Weโ€™ve reimagined nearly every part of the Airbnb app to make it easy to plan your full trip, with personalised suggestions, integrated messaging, and a built-in itinerary from booking to check-out.
  • Winter travel trends: We are also excited to share Airbnbโ€™s 2025 domestic and international winter travel trends, outlined below. We can also provide additional service and experience AU specific data, if of interest.

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