Shopify, a leading commerce technology company, has unveiled its Summer ‘25 Edition, Horizons. This edition introduces several paradigm shifts across the Shopify platform that redefine how merchants build high-converting storefronts and how shoppers discover products.
Shopify’s Summer Edition encompasses 150+ product highlights across UX, Point of Sale (POS), Shop App, Payments, and AI. Its centrepiece is the introduction of Shopify’s new store design foundation, Horizon. Blending beautiful aesthetics with powerful AI capabilities, Horizon empowers merchants to build stunning, high-converting storefronts without writing a single line of code.
“Merchants today need flexible, intuitive tools that work as hard as they do,” said Shaun Broughton, Managing Director, APAC at Shopify. “Our latest Edition, Horizons, represents a step change in how our merchants can spend less time on tech and more time building their brands. These updates enhance their efficiency and customer engagement, while progressing toward our vision of ’declarative commerce’, where merchants can express their goals, and our system charts the optimal path forward. Through this shift, merchants can focus on innovation and strategic growth rather than time-consuming tasks.”
Unlock design freedom with Shopify’s new theme foundation
This Edition, Shopify is setting a new standard for online store design with Horizon – a flexible theme foundation. With built-in AI, best-in-class UX and a fully customisable layout system, Horizon helps merchants create premium storefronts that convert, with no coding required.
- 10 high-converting presets: The Horizon collection includes 10 beautifully designed presets to jumpstart any brand’s online presence. Each one is built with sections that prioritise clarity, engagement, and conversion. Horizon includes intuitive product discovery, rich full-screen hero banners, high-performing collection and product pages, and an optimised cart — all designed to guide customers to purchase.
- Theme Blocks, redefined: This is a powerful new way to customise storefronts. Merchants can move elements freely across the page, copy and paste blocks to different parent elements or sections, and pick from over 30+ block presets that they can preview before adding it to their layout, streamlining the customisation process.
- AI-Block Generation: Horizon features built-in AI Block Generation, enabling merchants to generate fresh content blocks and layouts using AI directly within the theme. This gives users smart, instant layout suggestions tailored to their design goals, helping them build high-performing pages faster.
Get started even quicker with AI Store Builder
Whether you are starting from scratch or not, AI Store Builder transforms a few simple keywords into three unique, ready-to-customise store designs.
- Store in seconds: By inputting a few descriptive keywords, this generates three different store layouts, complete with images and text. This feature significantly reduces the time and effort required to design a store from scratch, allowing merchants to focus on customisation and personalisation.
Sell smarter with a redesigned Shopify POS app
Shopify POS v10 has launched with a completely redesigned interface, built to make day-to-day selling faster, simpler, and more efficient. With a refreshed look and feel, intuitive navigation, and smarter search and cart functionality, retail staff can deliver more personalised service with less effort.
- Ship and carry out: “Ship and Carry Out” enables split delivery methods, so customers can purchase multiple items within one order, choosing in-store pickup or home delivery for each individual item. Merchants have the flexibility to split line items based on fulfilment needs, location or delivery expectations, streamlining logistics.
- Logo & background media on customer display: Merchants can now upload a custom logo and background image to the idle screen using the Display Editor, reinforcing brand presence and making the customer-facing experience uniquely theirs.
- Branded customer view: POS v10 introduces brand theming across customer-facing displays. Merchants can now apply their brand colours to the in-store checkout screen, helping the POS environment feel like a natural extension of the broader in-store experience.
A more dynamic Shop app feed, tailored to every tap and scroll
Shop app is evolving its home feed to connect merchants with high-intent buyers. As users interact with the Shop app—refreshing their feed, browsing products, or adding items to cart—content dynamically updates to reflect their preferences, creating a deeply personalised shopping experience.
- Improved home feed recommendations: The updated home feed intelligently surfaces merchants’ products in more relevant ways, increasing exposure and helping businesses grow their audience. With real-time content updates based on shopper behaviour, merchants benefit from greater engagement and stronger customer retention—all on Shop’s highest-traffic surface.
- Create and share collections: Shoppers can organise their saved items into themed or intent-based collections and share them with others. This replaces the single “Favourites” list and introduces collaborative features, allowing multiple users to curate and shop together.
- Native and custom product swatches: Shop now supports native and custom swatches, mirroring how colour and variant selections appear in merchants’ online stores. Buyers can visually browse options at a glance—removing the need for dropdowns—and merchants can better showcase pre-orders, bundles, and their full product range.
Power global growth with entity and currency support
Shopify Payments has always been the easiest way for merchants to accept payments both online and in-store. Now, with powerful new capabilities, merchants can scale globally with greater efficiency, managing multiple entities and settling in multiple currencies, all from a single store.
- Sell from multiple entities with Shopify Payments: Merchants can manage their online and offline entities worldwide from a single admin, simplifying operations and streamlining reporting. They can transact domestically worldwide, avoiding international and foreign exchange fees, duplicate apps and multiple integrations associated with additional stores.
- Multi-currency payouts: Shopify Payments now supports payouts in up to eight currencies, allowing merchants to accept payments in over 130 currencies and settle in the ones that make sense for their business.
Shape your brand’s AI presence with Shopify’s new Knowledge Base app
Acting as “SEO for AI conversations”, Shopify’s new AI-powered Knowledge Base app enables merchants to optimise their presence to enhance discoverability by generating and customising store facts and FAQs that are readable by generative AI platforms and shopping assistants.
- Shopify Knowledge Base: Merchants can automatically generate store facts and FAQs tailored for AI shopping agents like ChatGPT and Claude, then customise them to reflect their brand voice and value proposition. This gives them control over how their business appears in AI-driven shopping queries, improving discoverability and customer self-service.
Turn data into decisions with the new Sidekick
Commerce is full of complexity, with shifting sales patterns, fragmented data and time-consuming workflows. Shopify’s AI assistant, Sidekick, now goes beyond answering questions. It proactively spots issues, recommends solutions, and helps merchants take action.
- Smarter, faster Sidekick: Sidekick now connects to multiple data sources, performs multi-step reasoning, and delivers deep, actionable insights in a single interaction—no toggling between dashboards or waiting on reports.
Get in front of a wider audience with Shopify Catalog
Developers can leverage Shopify Catalog to build applications and AI agents that connect merchants with customers on any surface—from discovery to purchase.
- Real-time, clear, accurate and structured data: lets apps and AI agents search and pull real-time product data from millions of Shopify businesses, and display the most relevant products to shoppers. This diverse catalogue covers businesses of all sizes, sectors and geographies, helping merchants get their products in front of a wider audience.
- Taz Patel, head of advertising and shopping at Perplexity, said: “Shopify Catalogue gives users seamless access to products from millions of Shopify merchants, providing accurate, real-time information throughout their shopping journey.”
Power smarter shopping assistants with Shopify’s Storefront MCP
Developers now have the ability to build specialised AI shopping agents for individual brands with Storefront MCP, giving them the tools to create compelling shopping experiences that drive real business results.
- Adopting Anthropic’s Model Context Protocol (MCP): This platform will allow third parties building AI shopping agents to access the Shopify Catalog and shop-level information to facilitate AI shopping searches and purchases.
- This simplifies the shopping experience for customers and gives merchants access to new sales channels and accurate product representation.