Influence shoppers on social

Influence shoppers on social

by Angus Jones

Pinterest provides a great opportunity for businesses of all sizes to influence shoppers on social at just the right moment. Insights show that people on Pinterest are looking for inspiration to get ahead of the upcoming season with the right trends, which is an opportunity for businesses to adapt to more relevant purchases. Pinterest recently introduced Idea Pins and expanded their Shopify partnership to boost social commerce globally.

Here are seven easy ways to help businesses Influence Australian shoppers on social shopping for Winter essentials on Pinterest:

1. Find out what your audience wants

The Audience Insights tool (accessible with a business profile) helps businesses find out what their audience is searching and saving. They’ll also be able to find data on the audience’s age, gender, location and device usage to help them decide what products to feature with their content.

2. Start early

Since Winter shoppers primarily use Pinterest to discover new ideas, it’s important to share related content on Pinterest earlier than on other platforms. Businesses can reach people as they start planning. Before they’ve decided on a brand or product, so they are more likely to pop back into their mind when they’re ready to make a purchase. As a general rule of thumb, seasonal content should be shared on Pinterest 2–3 months before the event.

3. Feature seasonal content

Businesses can make their Pins feel more relevant by featuring seasonal content or showing how your product fits into a shopper’s everyday lives during the Winter season. Here is an example of a great seasonal Pin.

4. Build vertical Pins

When building their Winter creative content, businesses should keep mobile in mind and tailor the font size to phone rendering to make sure that the Pin is legible on small screens. The ideal dimension is 1,000 pixels x 1,500 pixels or 2:3 aspect ratio.

5. Use text overlays

Fact: Pins that include descriptive text over an image tend to see a 6% increase in sales over Pins that simply contain a standard stock image.* Using text overlay this season will make it easier for Pinners to understand a product’s unique features. Adding headers, subheaders, annotations, or a creative approach to typeface and image will make Pins more interesting. It’s important to keep text clear, concise and focused.

6. Make Pins useful and informative

Want a sure way to make brands and products see immediate results? Feature informational, creative content. Images on a Pin should help people understand why a product or brand is right for them. 

7. Stay consistent 

Pinterest has found that consistency improves performance: Pins that go to landing pages with similar imagery tend to result in 13% higher online sales. Businesses should make sure that when people land on their page after clicking on a Pin on Pinterest, the look and feel of the website matches that of their Pins.

Check out Small Business Answers guide to social media to engage customers.

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