Airbnb experiences

Now you can Airbnb more than an Airbnb

by Angus Jones

Airbnb has unveiled its 2025 Winter Release, ushering in a brand new era of travel from the company that first introduced a way to book a home like a hotel in 2007. 

Airbnb’s next evolution goes beyond the stay, with:

  • Airbnb Experiences: Completely reimagined Airbnb Experiences – hosted by locals who know their city best, from ramen-making with a Michelin Bib Gourmand chef in Tokyo, to training with an ex Navy instructor on Bondi Beach and sip and savour Melbourne’s coffee scene. Airbnb Experiences are vetted for quality, with a focus on expertise, reputation, and authenticity, with thousands of experiences available globally. Locals are also eager to connect with their own city through experiences, as over 40% of respondents in Australia are interested in booking an experience on home soil. Experiences span a multitude of categories, including history and culture, food and drink, nature and the outdoors, art and design, entertainment, fitness, wellness and are launching globally and in Sydney and Melbourne locally.
  • Airbnb Originals: For Aussies looking to elevate their travel experiences, Airbnb Originals has been introduced in many cities across the globe. These are extraordinary experiences hosted by the world’s most interesting people and designed exclusively for Airbnb, such as learning pastry-making at the renowned French Bastards bakery with chef Raphaelle Elbaz, or playing beach volleyball with Olympian Carol Solberg on Rio’s iconic Leblon Beach.
    • Some Originals are even hosted by global celebrities:
      • Tap into your inner anime hero with Megan Thee Stallion, who’s bringing her Otaku Hottie Quest to life 
      • Hang out with Patrick Mahomes in Kansas City for a football-filled Sunday complete with his signature spiral and favourite BBQ 
      • Celebrate 10 years of music and memories with SEVENTEEN during an exclusive fan experience in Seoul
  • An all-new app:Homes, services, experiences—it’s all now in one place. We’ve reimagined nearly every part of the Airbnb app to make it easy to plan your full trip, with personalised suggestions, integrated messaging, and a built-in itinerary from booking to check-out.
  • Winter travel trends: We are also excited to share Airbnb’s 2025 domestic and international winter travel trends, outlined below. We can also provide additional service and experience AU specific data, if of interest.

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