Record setting Black Friday

Record setting Black Friday

by Angus Jones

Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, announced a record-setting Black Friday with sales of nearly $2.9* billion from the start of Black Friday in New Zealand through the end of Black Friday in California. This represented a 21% increase over Black Friday in 2020 when sales by Shopify merchants surged 75% over 2019 driven by COVID-19 lockdowns and is more than double their sales on Black Friday 2019. Collectively, merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00 AM EST, four hours earlier than Black Friday in 2020.

“Every year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever,” said Harley Finkelstein, President of Shopify. “From in-store retailers to online and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce. Consumer support of independent brands is at an all-time high.”

2021 Black Friday Australia Highlights**

  • Peak sales per minute: Black Friday at 10:00AM AEDT.
  • Top selling cities where shoppers made purchases from (in order of highest sales): Melbourne, Sydney, Perth, Brisbane and Adelaide
  • Mobile sales: 66% of sales were made on mobile devices versus 34% on desktop, a slight increase from 65% of sales made on mobile and 35% on desktop in 2020.
  • Top product categories: Apparel and accessories followed by home & garden and health & beauty and 
  • Average cart price: $163.28 AUD, which is up from last year’s Black Friday average of $128.93 AUD.
  • 14%: Cross-border orders worldwide on Black Friday as a percentage of total orders, with the most popular cross-border routes being Australia-United States, Australia-New Zealand and Australia-United Kingdom.
  • 34%: Growth in POS sales made my Shopify merchants in Australia have grown by 34% from Black Friday in 2020
  • 23,000+ globally: Tonnes of carbon removal funded to counteract emissions from the delivery of every order placed on Shopify’s platform on Black Friday. Learn more about how Shopify is eliminating the climate impact of merchant shipments here.

Visit datastories.shopify.com to view Shopify’s annual Black Friday / Cyber Monday Live Globe, which captures global commerce in real-time and demonstrates the impact of Shopify merchants globally.

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