CBA, Uber and Doshiidrive hospitality

by Angus Jones

Commonwealth Bank, Doshii and Uber have signed a multi-year partnership designed to drive efficiencies and increase revenue channels for Australian hospitality businesses, at a time the sector is grappling with rising costs and staff shortages.

As part of the agreement, Uber Eats and Australia’s largest hospitality integration platform Doshii will unite in a multi-year partnership to bring innovative technology to small business owners.

“This is a win for the Australian hospitality industry and makes it easier for businesses to efficiently and seamlessly manage their day-to-day payments operations,” said CBA general manager of merchant solutions, Karen Last. “By allowing restaurants and other hospitality venues to integrate Uber via Doshii, they will be able to manage food ordering, loyalty programs, reservations, online delivery services and point of sale payments into a single system. When coupled together with our forthcoming Smart hospitality app it provides the next level of experience for hospitality staff and their patrons alike.”

Under the arrangement, CommBank will work with Uber’s Australian delivery business to deploy Doshii’s technology across the nation.  

“It’s been a tough few years for the hospitality industry, with many venues still struggling to find staff and keep a lid on rising costs. With Uber Eats joining Doshii’s integrations marketplace, we’re excited to be able to help venues get orders out faster and serve more customers more efficiently by eliminating the need for staff to manually re-enter each Uber Eats order into their point-of-sale,” said Doshii CEO, Justin O’Donnell.

An Australian success story and backed by CommBank’s x15ventures, Doshii has already helped venues serve up close to 300 million orders to hungry and thirsty customers with point-of-sale (POS) partnerships covering approximately 80% of Australian hospitality venues. Uber Eats joins a fast-growing menu of hospitality apps and platforms able to be connected to a venue’s POS using the Doshii platform, including rostering, reservations and in-venue ordering solutions

In addition to the Doshii integration, the agreement will see Uber become CBA’s preferred rideshare provider for staff across Australia. 

“Uber remains laser focused on deploying our technology to unlock magical experiences for customers and merchants. This three way partnership will spark added convenience for thousands of small businesses, for millions of eaters and of course for Commonwealth Bank’s team through our Uber for Business product. This linkup is set to be an exciting development for shared customers across all companies,” said Senior Director, Head of APAC Marketing at Uber Lucinda Barlow, “We’re already engaging collaboratively with CommBank to make sure this partnership will unlock value across several key Uber properties – including our membership offering Uber One, which is a major focus for our business in 2023.” 

“As Australia’s leading bank, CommBank is constantly seeking to innovate for the benefit of its customers. In Uber we are confident that we have found a partner with a similar culture of innovation and leadership in its chosen fields and we are excited by the multiple ways in which this can drive value for our customers and people,” said Chris Austin, General Manager Group Business Development Partnerships.

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